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Apple Reports $1.21 Billion Profit for Q2 2009
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Not a revolt but some form or criticism? Apple seems to get nothing but praise whatever it does.So expect a revolt from the >8% of the market who are dependant on OSX?
Well to be fair, USB is widely known by kids today, get anymore technical then that (say, usb 1.1 or 2.0) and the crickets come a chirpin'.
You're really gonna say that with the amount of criticism on this site alone?
Or do you mean some sort of criticism from the industry? (maybe from competitors like MS maybe....?)
You're really confusing me today.
Because usually, when they do things they do them thinking of quality and what a consumer really wants. And when they do them, they do them right the 1st time.
However, there are times when they screw up (see MobileMe), but still their overall quality makes up for those hic-ups.
USB flash drives are known as Zip drives at work. Jump drives if I'm lucky.Well to be fair, USB is widely known by kids today, get anymore technical then that (say, usb 1.1 or 2.0) and the crickets come a chirpin'.
I get blank stares once more attempting to explain or inform the majority of people about computer hardware. We're quite lucky to have the knowledge that we do.
Brace yourself.
Don't forget about the iBook G3 logicboards, capacitors, PowerBook G4 LCDs, batteries, and iMac video RAM. Let us not forget the suddenly recalled software updates either.
Edit: I remembered more.
Titanium G4 hinges, cracking Macbook upper cases, razor sharp Macbook Airs, and Macbook Air hinges.
Your comment stands corrected, apparently, since you've revised your account of what I said now.
I listed R&D, development of OS X, salaries and advertising as four known costs. Of course there's much more than those, but my point was that logically, Apple has to spend an inordinate amount on advertising the Mac because they're up against the collective advertising budgets of Microsoft and all PC manufacturers. But since y'all are so damn annoyed by this suggestion, let's settle the advertising issue and move on:
Apple's Advertising Budget Revealed.
Turns out they spent $467 million on ads in 2007, which is roughly as much as they spent on R&D in 2005. The same year (2007), HP spent $472 mn, and Dell $730 mn.
Now... revenue in 2007:
Apple $24 billion
HP $104 billion
Dell $57 billion
So:
Apple = 2% on advertising
HP = 0.4% on advertising
Dell = 1.2% on advertising
Again: Apple spends more on ads than the other players do.
Sure, from our perspective its "lucky", simply because tech is something we are passionate about. From outsiders its often called "nerdy", but I have no problem with that.
Ah. Does that mean they'll stop running ads that target the competition's market share now? I could've sworn that the incessant namedropping of "Vista" had something to do with trying to steal some of the PC's marketshare, but I must have been imagining things.
Seriously. Have you never seen a keynote address where Steve Jobs marvels over the iPod's enormous market share? They're all about market share when it's big, but they pretend to be too cool to care when it's not.
Apple do care about market share, but they care about profit much more. If having a higher market-share would mean smaller margins, I believe they would go for bigger margins with less market share.
I suggest you read this article, the whole thing.
http://www.techflash.com/microsoft/...ending_The_real_numbers_to_watch34958459.html
Thanks malco for the link, on this very page.
So, just to get my head around the numbers (in millions)...
Mac Sales: Q108 - 2.32, Q208 - 2.29, Q308 - 2.50, Q408 - 2.61, Q109 - 2.52, Q209 - 2.22
iPod Sales: Q108 - 22.12, Q208 - 10.64, Q308 - 11.01, Q408 - 11.05, Q109 - 22.73, Q209 - 11.01
iPhone Sales: Q108 - 2.305, Q208 - 1.703, Q308 - 0.717, Q408 - 6.892, Q109 - 4.363, Q209 - 3.790
Macs - 9% growth Q1/Q1, 3% decline Q2/Q2
iPods - 3% growth Q1/Q1, 3% growth Q2/Q2
iPhone - bit meaningless this one as the iPhone was higher priced and sold in a much more limited market in Q1/Q2 08. Sales are still pretty good though.
So...
Macs - probably approaching saturation point. This isn't necessarily a bad thing.
iPods - generating reasonable growth - iPod Touch still clearly the market leader.
iPhone - selling well but in decline phase of demand curve (until v3.0 comes out when it'll kick off again). Unlikely to be a 45 million a year product though unless model variance and freedom of carrier introduced though
Not bad. Not bad at all.
Mac Sales: Q108 - 2.32, Q208 - 2.29, Q308 - 2.50, Q408 - 2.61, Q109 - 2.52, Q209 - 2.22
iPod Sales: Q108 - 22.12, Q208 - 10.64, Q308 - 11.01, Q408 - 11.05, Q109 - 22.73, Q209 - 11.01
iPhone Sales: Q108 - 2.305, Q208 - 1.703, Q308 - 0.717, Q408 - 6.892, Q109 - 4.363, Q209 - 3.790
Macs - 9% growth Q1/Q1, 3% decline Q2/Q2
iPods - 3% growth Q1/Q1, 3% growth Q2/Q2
iPhone - bit meaningless this one as the iPhone was higher priced and sold in a much more limited market in Q1/Q2 08. Sales are still pretty good though.
So...
Macs - probably approaching saturation point. This isn't necessarily a bad thing.
iPods - generating reasonable growth - iPod Touch still clearly the market leader.
iPhone - selling well but in decline phase of demand curve (until v3.0 comes out when it'll kick off again). Unlikely to be a 45 million a year product though unless model variance and freedom of carrier introduced though
Not bad. Not bad at all.
I am living with it. Personally I'd like to see their market share go up to at least 25%, since this would turn the boys in Redmond from complacent to frantic. Again, in case you missed it: I want Apple's marketshare to skyrocket. Tougher competition, more effort, better products from both sides. But it's not going to happen as long as Apple are busy racking their brains trying to come up with ways to boost the profit margins on what they already have by raising prices and cutting corners at the same time.
I can't begin tell you how many non-TV advertisements Microsoft has for its business products.
I'm quite sure Microsoft alone is paying for a few of my free subscriptions just for filling out those magazine questionaires.
Oil isn't just about driving, it's also about electricity, and heating. If times are tight I can take less car journeys, but keeping the heating on is a necessity.
Um... [citation needed]. I've grown weary of this myth. Apple is notoriously tight-lipped. Just because they didn't announce an SDK at the outset doesn't mean they weren't working on one.
People have lived and still live without electricity or heating. There are people need OS X just as much as they need oil.
I dont think that jailbreaking was the reason for the App store, but Im positive that it deffinatly made Apple make their plans known earlier than they wanted.
Years yes.
Sony is in a very good position right now for future devices. the will be abe to ultimately offer the complete experience; gaming, computing, audio/video, portability and cinema/hometheater. They have strong positions in all those segments.
If you will
PS4 - bluray and beyond, gaming system, NAS, downloadable content, streaming content, video and dslr/digital camera interface, web interface,
Vaio - take everything with you and then tie in or back in to the above.
Netbook touch inrerface that seconds as a multimedia remote control.
TV's - sure they are a little more but in most cases worth it.
Hometheater - strong line of components there too.
One thing lacking is an ipod touch/iphone device.
Sony already has the movies and music branches too
Team up all these devices Sony make, seamless interface, brand recognition you have yourself some series competition in many segments.
Sony was on top for many years but technology moves a lot faster today than it did in the 80's.
Sony has a lot to offer, if they can fine tune their business model to deliver tomorrows technology soon.
Apple will still be a major player but if sony plays their cards right they will be king.
Xbox, Xbox360 and PS3 are not that old. think back to when they first came out and where they are today.
There is really nothing but excitment ahead for technology and devices but those companies movie forward listening to their customers will most likely do better than those that try to dictate wha the customer will have.
I am not saying apple will be bumped tomorrow. The gaming paltforms are going to be a round about way to bring the "audio/Video/computing" world to the next level.
Accessories like phones, music devices and cameras will be key in completing the experieince.
Well of course Microsoft spends more, but I'm not buying hardware products from Microsoft, am I?
All I do is pay for a puny OEM license of Windows that comes with my machine. From Apple, on the other hand, I'm buying hardware for 4 figure sums, which means I'm paying a helluvalot more dollars for Apple's advertising than for Microsoft's. Right?
And before you go into attack mode again -- I'm not out to get Apple, I'm trying to justify as much of the so-called 'Apple tax' as possible by identifying costs that Apple have that others don't have, because I feel better if I know that the markup is being spent on something useful instead of the shameless money gorging that most people think is what the Apple tax goes to.
PS4 - MS will have a 1 year lead on them with their next console and with the sucess of Xbox360 relative to the Xbox, sony will be nowhere.
Vaio - It's a PC. enough said.
TVs - overpriced
Hometheater: Sony is like Bose. All marketing.
movies and music - all going down
When was the last time sony released anything innovative?
You are possibly right however I know hundreds of people who are in some way dependent on oil, me being one. I know no one who is dependent on OSX. Plus anyone who is dependent on OSX would also be dependent on oil, as OSX needs electricity to work.
I'm sure that there are people who need to use OSX in their daily lives, but I believe that the majority of mac users, use macs simply by choice. I don't think the same thing is true of oil.