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Apple has over 2 Billion active devices! That is how the Services revenue is so big! Do the Math!

That isn’t a source for your made-up numbers.

Edit: I will help you out in 2022, Apple got $ 20B for the year from Google. If that number is the same this year, that is about $ 4B a quarter, or about 17% this quarter. Also, I didn't realize you were not the person I was quoting.
 
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Apple’s gross margin is skyrocketing in recent years. They could easily drop their prices on iPhones and Macs. Dropping prices would make them sell more which in turn would up their gross margin again and make more profit. I guess Apple is becoming more of a luxury brand you can’t avoid. Just like Nvidia who have a de-facto monopoly in high-end graphics cards.

I highly doubt it. My guess is that Apple has settled on the prices they have because that’s what they believe maximises profit. Lowering prices may lead to higher sales, but not necessarily greater profit (not to be confused with revenue).

And I don’t see Apple as a luxury brand either (maybe you are conflating that with premium). They certainly aren’t the first company to offer customers the option of paying more for something nice (or nicer).
 
Services has grown and taken a big chunk of that chart. People like services apparently.
Please give us more tiers on iCloud Storage.
 
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Nah, a lot of it doesn't come from direct consumer sales

Apples services revenue

80% Google $ for default ios search + App Store.

10% everything else

Apple "Services" includes things such as the App Store, advertising, Apple Pay, Apple Card, AppleCare, subscription products like TV+, News+, Music, Arcade, and iCloud, and the $20 billion or so ($5 billion per quarter) for the Google Search default payment. $5 billion, assuming distributed evenly each quarter, would represent about 21% of services revenue this quarter.
 
What???

Gross margin = selling price of item - COG (Cost Of Good) sold
High selling price - COG = gross margin X
Lower selling price - COG = gross margin Y (i.e. a lower gross margin than gross margin X)

Example:

$100 selling price - $40 COG = 60% gross margin
$80 selling price - $40 COG = 50% gross margin
$40 selling price - $40 COG = 0% gross margin

Agreed. Consumers often forget about all of the extra costs associated with products being sold. It's not just what the store bought it at (wholesale), but utilities + insurance + staff, etc. There are so many extra expenses that eat away at profit margins.

I have a small retail shop, and whether I sell anything or not, it's costing me $75 per day just to have the shop. $75, $75, $75, ... every single day. Open or closed. I would need to sell at least $150 in products before I even make $1.00 in profit that day. And that's not including staff costs.

Apple is doing extremely well being profitable month after month after month with their huge investments and operational costs. Applause.
 
What???

Gross margin = selling price of item - COG (Cost Of Good) sold

High selling price - COG = gross margin X

Lower selling price - COG = gross margin Y (i.e. a lower gross margin than gross margin X)


Example:

$100 selling price - $40 COG = 60% gross margin

$80 selling price - $40 COG = 50% gross margin

$40 selling price - $40 COG = 0% gross margin
Apple figured out what a lot of companies are just now figuring out. You don’t need to outsell the market, you just need a couple billion folks with money and the will to spend it. It literally doesn’t matter that more phones running Android are sold in a year, because a lot of those are just buying what they can afford.
 
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So on top of Apple having to increase spending, they've had to redeploy, and mind you not a few or some but, "a lot of people" who were "working on other things" to help with Apple Intelligence and get it out on time for a delayed until October release


CookAI.png



Do people still think Apple isn't behind on their Apple Intelligence?

🤣
 
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Reactions: wilhoitm
Again, you're confusing "stats that enthusiasts on this forum care about" with "features the general public cares about".

The new iPad that came out was the thinnest they've made yet. While the forum-dwellers are wailing and gnashing their teeth about how they could have made the battery bigger instead, the normals out there are maybe going "ooh, a thin iPad would fit very nicely in my hand and my backpack!"
Or how it should run macOS. There are more iPad users coming from the familiar phone than from the unfamiliar macOS. ;) Apple’s leaning into that familiarity (which is why macOS is starting to look familiar to folks used to iPhones/iPads.
 
That is a yearly amount, we are only looking at one quarter right now.
Hey, I’m trying to make a point that Google makes up most the majority of Apple’s Services revenue. I don’t need you bringing in facts that dispute that notion so… away with you, you bearer of truth and accuracy!

(This happens EVERY quarter!)
 
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