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Apple Responds to Reports of Final Cut Pro Refocusing
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Pretty much, yes.
Would you trust a product that it's owners aren't enthusiastic about? I can imagine it now, people complaining, "Well, if Apple isn't particularly giddy about FCP, why should I?"
Hopefully, the UI will refine by way of Logic Pro 9 - more to love, than hate, in this regard.
The "prosumer" comment could have meant they are planning to introduce native support for AVCHD and better native support for DSLR footage?
They were foolish to use that word though, by their categorization, I am definitely a prosumer, but when I am told something I own is aimed at prosumers rather than professionals, I want to stamp on it and throw it in the river. Why shouldn't I use what the pros use? I know it is marketing nonsense at the end of the day, but I am saddled with this pesky thing called human nature.
They were foolish to use that word though, by their categorization, I am definitely a prosumer, but when I am told something I own is aimed at prosumers rather than professionals, I want to stamp on it and throw it in the river. Why shouldn't I use what the pros use? I know it is marketing nonsense at the end of the day, but I am saddled with this pesky thing called human nature.
Whoa wait... Apple actually employs a spokesperson? That has to be the first time that person has actually had permission to say anything, especially anything related to a rumor. That must feel good for them. Could this be the door starting to crack open after all of this criticism lately?
I agree.
whenever i read these statements/keynotes by apple i wonder whether they think the reader/listener/user is about 8years old.
last time someone spoke to me like this: i was a kid preparaing for a birthday party at a hamburger store.
Steve Jobs is Ronald McD ?
I couldn't agree more. Learning Shake (I was an editor at the time) because Apple offered it at a reasonable price point was one of the coolest things I ever taught myself. What I learned helps me get work to this day.
I'll believe the next release is awesome after it hits the streets and the end users call it awesome.
Lethal
Lethal
Premiere is light years ahead of Final Cut Pro, there are things I used to do in Premiere back in 1999 in my beige Powermac G3 233 that Final Cut Pro can not do today.
Try to playback different clips in different formats in the time line without rendering in Final Cut Pro. 15 years later and Final Cut Pro cannot do that still, you need have to re render everything like the old video toaster.
Not to mention the low quality of the basic effects FCP has, and I am talking the FC Studio 3 I just installed yesterday.
Put your hands in an Avid system and you will tell the difference.
I can officially stop worrying about having to explain (make up an excuse) to my boss my decision for him to invest in Mac and FCS 
I have to admit this has been the WORST few hours of my life!! still get the shudders when I think what happened to Shake
On a lighter note thank you soooo much BACKDRAFT for your shopping list in the original thread....Never heard of Massive, but looks amazing..... thxs
I have to admit this has been the WORST few hours of my life!!
still get the shudders when I think what happened to Shake On a lighter note thank you soooo much BACKDRAFT for your shopping list in the original thread....Never heard of Massive, but looks amazing..... thxs
i trust a product that works, receives positive reviews, is elegant, etc
when engineers, CEOs, press people put on their public "giddy" face - i feel they're condescending and patronizing. why can't they just speak to me like an adult? Quit the awesome-magical-excitement.
on the other hand they are doing well, so obviously a majority of customers enjoy being spoken to like this.
To many people to quote.
1. Apple does not need to do marking research. Just post a rumor here, Apple will get to see what their users really think. I think Apple may be ding this and listening to the users more, based on the last set of releases and such.
2. I do not use the PRO products due to cost alone. Having said that, that is why I like Premiere Elements 3 (which even adobe screwed up to be more like imove in ilife 08).
the picture below does not show it too well, but:
1. Multiple audio, and picture timelines. great when you want to cross-fade, merge, or bleed to pictures or videos together. I once took a video of thunder clouds with lightening, and another video with a different seen and merged them into one major rainstorm.
2. Also you can easily resize a picture in a picture, place text anywhere with multiple fonts,
3. more precise controls in your timelines. especially when working with multiple clips and audio.
4. Unlike imovie 06 HD, nothing has to go through a re-rendering while importing.
5. Easier browising capilities to your media, for including in your workspace.
6. several output formats. .MOV, AVI, WMV, FLV, DVD, podcast, etc
7. Same with importing different formats (although I could never understand why you could not import FLV? I mean come on, it is adobe's flash - they let you export it, but you have to purchase a plugin to re-import it?
8. Only one window to work with, that had multiple functions. unlike the FC series where you had to do all your work from one viewer and then drag it to another viewer to ensure it was rendered. the one viewing window gives you your wysiwyg to your final product.
Premiere Elements 3 was the best feature rich, easy to use, $79 peice of prosumer video editor I ever used. Just wished it would have kept working on the newer computers, and Adobe did not screw up the new versions of it.
Premiere Elements 3 was also easy to learn inside of a week.
Apple needs to look at this, if they want to come up with a low cost prosumer software. iMovie stinks as it is now, and thanks to Adobe saying "everyone loves imovie and it is free with every apple" - Adobe went and copied iMovie for premiere elements (even the parts we hate), and then scrapped the mac versions for windows only.
1. Apple does not need to do marking research. Just post a rumor here, Apple will get to see what their users really think. I think Apple may be ding this and listening to the users more, based on the last set of releases and such.
2. I do not use the PRO products due to cost alone. Having said that, that is why I like Premiere Elements 3 (which even adobe screwed up to be more like imove in ilife 08).
the picture below does not show it too well, but:
1. Multiple audio, and picture timelines. great when you want to cross-fade, merge, or bleed to pictures or videos together. I once took a video of thunder clouds with lightening, and another video with a different seen and merged them into one major rainstorm.
2. Also you can easily resize a picture in a picture, place text anywhere with multiple fonts,
3. more precise controls in your timelines. especially when working with multiple clips and audio.
4. Unlike imovie 06 HD, nothing has to go through a re-rendering while importing.
5. Easier browising capilities to your media, for including in your workspace.
6. several output formats. .MOV, AVI, WMV, FLV, DVD, podcast, etc
7. Same with importing different formats (although I could never understand why you could not import FLV? I mean come on, it is adobe's flash - they let you export it, but you have to purchase a plugin to re-import it?
8. Only one window to work with, that had multiple functions. unlike the FC series where you had to do all your work from one viewer and then drag it to another viewer to ensure it was rendered. the one viewing window gives you your wysiwyg to your final product.
Premiere Elements 3 was the best feature rich, easy to use, $79 peice of prosumer video editor I ever used. Just wished it would have kept working on the newer computers, and Adobe did not screw up the new versions of it.
Premiere Elements 3 was also easy to learn inside of a week.
Apple needs to look at this, if they want to come up with a low cost prosumer software. iMovie stinks as it is now, and thanks to Adobe saying "everyone loves imovie and it is free with every apple" - Adobe went and copied iMovie for premiere elements (even the parts we hate), and then scrapped the mac versions for windows only.
Apple has for a long time been the world champion in intuitive interfaces.
A worked-over Final Cut Pro / Final Cut Studio will mean: all the pro features are still there, only easier to access.
Photoshop, for example, has gotten many features from RAW converters that makes life easier at editing without skimping on the quality. On the contrary. It's better than ever.
So stop worrying.
I'm expecting a highly innovative product that will incorporate the advancements of recent software development.
A worked-over Final Cut Pro / Final Cut Studio will mean: all the pro features are still there, only easier to access.
Photoshop, for example, has gotten many features from RAW converters that makes life easier at editing without skimping on the quality. On the contrary. It's better than ever.
So stop worrying.
I'm expecting a highly innovative product that will incorporate the advancements of recent software development.
I sure hell hope Apple does not look here!!! this is all we need!!!
Moving on people nothing to see here.......
Back to the ORIGINAL SUBJECT!!!
FINAL CUT STUDIO!!!! NOT iMOVIE OR ADOBE!!!!
As with the old QT 7, they could sell one piece of software at a modest price. If users want the pro features, they pay more and get a code to unlock the pro features. That's essentially the story with FC Express; it's a crippled version of the pro app.
I'd like to see Apple simply eliminate FC Express and instead merge its functionality into iMovie. The same with Logic Express. If the iLife apps have capabilities to suit most users, then so much the better. It makes Apple's computers even more attractive.
With respect, I would have to say that is the ugliest piece of software I've seen in a long time.
Way to speak for *everyone* .....
I totally disagree, actually. I consider myself pretty much in the "prosumer" market with photo/video related things. For example, I have a point-and-shoot Sony digital camera, but only bought it because it's so small and could be snuck into concert venues and the like - where the other cameras would be banned.
I've *also* got a digital SLR setup with extra lenses, tripod, flash, remote shutter control, etc. That's all beyond the typical home user's camera setup. Does that mean I really want the SAME applications the "pros" use? Not particularly. I'm looking for something in-between, ideally. I don't want to use some cheezy photo editing package made for beginners, but I'm not going to spend many hundreds on Photoshop either. (Truthfully, most people I know in my same category don't either. Many *use* Photoshop but none have paid for a legal copy....) So better to be offered a reasonably priced alternative that I can envision buying, vs. something priced way out of my league.
Same thing with video. I'm not interested in esoteric formats and conversions. I'm not interested in the video I make playing properly on PAL format equipment when I live in a country with NTSC as the standard. I *do*, however, want a package that gives me such capabilities as using blue or green-screens behind subjects, powerful titling options, a good variety of fades and wipes, and decent audio capabilities to go with it. (For example, if I have to input audio that's only coming in on the left channel, I'd like to be able to copy it to the right channel too - so my mono recording plays out of both stereo speakers properly in the final video.) It needs to quickly and efficiently work with full HD resolution video coming from my Digital Rebel T2i, as well as importing DV from older camcorders supporting standard-def video and firewire. I haven't done it yet, but might also have interest in ability to take in video recorded from multiple sources and pick and choose segments from timelines on each to incorporate into a "master" video timeline.
Clearly, some of those demands go above and beyond what Apple thinks a regular consumer app (iMovie) should do for me ... but FCP was over my head in a number of ways. Could I "learn to use it"? Sure.... I'm no dummy. But this is still supposed to be FUN to do... not a CHORE! I don't WANT to feel like I just completed a college course just to get around a program efficiently, when I'm not making a living using it.
I totally disagree, actually. I consider myself pretty much in the "prosumer" market with photo/video related things. For example, I have a point-and-shoot Sony digital camera, but only bought it because it's so small and could be snuck into concert venues and the like - where the other cameras would be banned.
I've *also* got a digital SLR setup with extra lenses, tripod, flash, remote shutter control, etc. That's all beyond the typical home user's camera setup. Does that mean I really want the SAME applications the "pros" use? Not particularly. I'm looking for something in-between, ideally. I don't want to use some cheezy photo editing package made for beginners, but I'm not going to spend many hundreds on Photoshop either. (Truthfully, most people I know in my same category don't either. Many *use* Photoshop but none have paid for a legal copy....) So better to be offered a reasonably priced alternative that I can envision buying, vs. something priced way out of my league.
Same thing with video. I'm not interested in esoteric formats and conversions. I'm not interested in the video I make playing properly on PAL format equipment when I live in a country with NTSC as the standard. I *do*, however, want a package that gives me such capabilities as using blue or green-screens behind subjects, powerful titling options, a good variety of fades and wipes, and decent audio capabilities to go with it. (For example, if I have to input audio that's only coming in on the left channel, I'd like to be able to copy it to the right channel too - so my mono recording plays out of both stereo speakers properly in the final video.) It needs to quickly and efficiently work with full HD resolution video coming from my Digital Rebel T2i, as well as importing DV from older camcorders supporting standard-def video and firewire. I haven't done it yet, but might also have interest in ability to take in video recorded from multiple sources and pick and choose segments from timelines on each to incorporate into a "master" video timeline.
Clearly, some of those demands go above and beyond what Apple thinks a regular consumer app (iMovie) should do for me ... but FCP was over my head in a number of ways. Could I "learn to use it"? Sure.... I'm no dummy. But this is still supposed to be FUN to do... not a CHORE! I don't WANT to feel like I just completed a college course just to get around a program efficiently, when I'm not making a living using it.
"The next version of Final Cut is going to be awesome, and our pro customers are going to love it."
Why does that sound more like an order, than a reassurance?
Why does that sound more like an order, than a reassurance?
I've got a timeline for a 30-minute show with HDCAM, DVCProHD, Digibeta, and Beta source footage in a 720p uncompressed timeline in a dual 2.7 G5 box with a simple Kona card and it all plays back without any rendering whatsoever. You've got to be working on a really wimpy rig, or maybe using that AVCHD or HDV consumer crap. Interframe compression is a mess to edit with, every edit requires recalculations for the whole clip.
yeah...
I kinda did...spent most of the day complaining. I use both Avid and FCP for different purposes and was not looking forward to being only Avid...like someone else said, we'll see what they do...
I kinda did...spent most of the day complaining. I use both Avid and FCP for different purposes and was not looking forward to being only Avid...like someone else said, we'll see what they do...