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Apple Responds to Reports of Final Cut Pro Refocusing
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I said this yesterday because I actually have critical thinking skills, unlike a lot of you here, who simply read something and react without much thought.
If the next version of FCS, FCE or iMovie doesn't support full AVCHD editing, I will move on to CS5 (supposedly edits AVCHD) or something that will.
Yeah, I said it yesterday as well. Unfortunately, my previous, and these two posts (yours and mine) will probably be overlooked yet again...
"Oh no, a rumor with little evidence must mean they are destroying Final Cut Pro!"
Those are the people who shouldn't be able to even touch pro applications with a 10 foot pole.
One reason why filmmakers use FCP is because of the pool of talent for outsourcing. At the moment, there are few indie filmmakers, especially documentary filmmakers, who do not use FCP. Granted, there are some advances in Premiere and Vegas, which some doc filmmakers acknowledge, but there's no professional community to tap into. Unfortunately for Apple, Avid has such a community, with a skillful outsource pool. I think Apple better not screw around with FCP because pros will simply go to (or back to) Avid. And Avid is dual-platform, so although Media Composer is expensive, it runs on PC laptops half the price of a hi-end MacBook Pro, and at 64 bit (MC5). Hollywood is Avid, as is news organizations on PCs, and MC5 looks impressive. Can the new "awesome" FCP release outdo MC5?
You realize that GCD is made specifically to efficiently manage multi-threaded processes, right?
Absolutely and 100% correct. If Apple makes it a less professional app prosumers will move on. And Pros as well.
Have fun editing that Long-GOP consumer format video. There's a reason why Apple recommends/forces a flip to ProRes -- it's a better workflow. Does it really kill you to flip to ProRes during ingest? Trust me, the bottleneck in that flip is more than made up for in the added efficiency of editing I-frame video, vs. Long-GOP.
*sigh* I wish I could go back in time, and convince camera manufacturers that using Long-GOP formats that were designed for content distribution, for video capture and editing, is just plain stupid.
At least IMX and AVC-Intra are I-frame-only versions of the MPEG-2 and H.264 codecs. But HDV/XDCAM HD/XDCAM EX (all Long-GOP MPEG-2) and AVCHD (Long-GOP H.264) are crap. Crap. Crap.
Fcp
I will believe it when i see it. Apple lack luster release of FCPS 3 two years FCPS2 was a disappointment. Yes there was some new features, but lets face it, the release was mostly about compatibility with Snow Leopard. Ever since Apple changed it's focus to selling music as it's primary source of revenue, They have forgotten the die hard Pro Users that got them there.
I am just saying don't get you hopes up.
I will believe it when i see it. Apple lack luster release of FCPS 3 two years FCPS2 was a disappointment. Yes there was some new features, but lets face it, the release was mostly about compatibility with Snow Leopard. Ever since Apple changed it's focus to selling music as it's primary source of revenue, They have forgotten the die hard Pro Users that got them there.
I am just saying don't get you hopes up.
I'm not going to sit here and say that Studio 3 was mind-blowing. But let's not forget things like ProRes 4:4:4:4 and native playback of AVC-Intra, as well as some general improvement to retiming tools, etc.
If Apple HAS been concentrating on a big retooling of Final Cut, to make it leverage some of the new technologies 10.6 offers, wouldn't it make sense for it to take some time to do this, and in the meantime, drop an update that adds features that people were asking for, to buy some time for the significant upgrade?
I don't think people realize how much work goes into:
Getting 10 year old code fully up to Cocoa and modern APIs
Getting Quicktime architecture fully up to Cocoa and modern APIs (basically a requirement, before Studio itself can go 64-bit/etc.)
Retooling a user interface that hasn't really changed significantly in 8+ years
Tomorrow, they will say that it is "magical and revolutionary" and it will run on the iPad.
Now THAT would be truly awesome, magical AND revolutionary!
I'm waiting for Final Cut Express 5
I'd like to see a new Final Cut Pro along with an equally redone Final Cut Express. As a low-end prosumer (yeah, subdividing the subdivision) I'll not pay nearly $2K for a video editor to get prosumer features. $200 or $300 is my limit. Would mostly like to see it render faster (make use of more than 2 cores) and do more transitions and effects in real-time, again without slow rendering beforehand. A refreshed UI would be fine if it doesn't hide all the power of FCE/FCP. I do not treat FCE as an iMovie++ and I hope it doesn't become that.
I'd like to see a new Final Cut Pro along with an equally redone Final Cut Express. As a low-end prosumer (yeah, subdividing the subdivision) I'll not pay nearly $2K for a video editor to get prosumer features. $200 or $300 is my limit. Would mostly like to see it render faster (make use of more than 2 cores) and do more transitions and effects in real-time, again without slow rendering beforehand. A refreshed UI would be fine if it doesn't hide all the power of FCE/FCP. I do not treat FCE as an iMovie++ and I hope it doesn't become that.
Careful. I work with Production Suite CS5 every day and I haven't been impressed. It works, I suppose. But one peak at Console shows that it's leaking tons and tons of memory.
Regardless, Prod Suite Mac CS5 is fully 64 bit (64 bit only actually.) I haven't noticed any of these "buggy 64 bit OS" issues on Mac.
Careful on hardware too. We just ordered a Dell to add to our editing machines, and it was $7000. Mac Pros are actually pretty cheap workstations.
Apple recommitting to Final Cut is a good thing. Premiere just isn't great, and it would be sad if Apple ceded the Mac market to them. On the Windows side, I've heard the new Avid that is coming is supposed to be pretty good, but Premiere CS5 has been a little finicky on Windows as well.
The problem is, you can't really trust Apple's marketing whatsoever.
The iPad is not magical, or revolutionary.
Their Macbook Pro updates were not fantastic.
iPhone 4 does not appear to be all that great.
So why should we believe that FCP is going to be "awesome"?
It's just the same old stuff over, and over from Apple.
The iPad is not magical, or revolutionary.
Their Macbook Pro updates were not fantastic.
iPhone 4 does not appear to be all that great.
So why should we believe that FCP is going to be "awesome"?
It's just the same old stuff over, and over from Apple.
I'm going to call you out on this.
The iPad is pretty dang awesome, sure that's marketing talk, but who else has sold a million tablets in one month, or EVER? That's pretty revolutionary.
MacBook Pros are awesome, other than the 15" model's lack of ExpressCard. But CPU is great, video card is good, memory is pretty good, etc.
iPhone OS 4 most people agree kicks total butt, and addresses just about everything everyone has been asking for. Try again.
The iPad is pretty dang awesome, sure that's marketing talk, but who else has sold a million tablets in one month, or EVER? That's pretty revolutionary.
MacBook Pros are awesome, other than the 15" model's lack of ExpressCard. But CPU is great, video card is good, memory is pretty good, etc.
iPhone OS 4 most people agree kicks total butt, and addresses just about everything everyone has been asking for. Try again.
Ya sure it is, if you define revolutionary as selling massive amounts of something to idiots.
Sure it fixed some stuff, but it introduced iAds. A system-wide advertisement scheme is not magical or revolutionary.
I guess the only thing to do is wait and see what happens, hopefully apple will pick it up to compete with Avid's offerings.
I'm going to try to skirt the lines of not flaming/trolling as best I can, so I'll leave my response at the following. You're adding nothing to the conversation, you're not being accurate, you're attacking the best-selling tablet in history BY FAR which has been received by MANY people including MANY people who are hardly Apple fans and making to proclamation that everyone who likes it is an idiot, and you are smarter than them. You're totally mischaracterizing iAd, which is a totally optional system for developers to use to fund free software. I'm going to assume you're a college kid or younger, and don't get out much, either. Ciao!
Are "pros" using AVCHD to any real measure? Seems like a prosumer codec at best.
JohnG
idiots? that's a bit harsh and a stupid thing to say.
you've got a problem with people who buy a device and enjoy using it for what it was made for? show some tolerance.
You seem pretty sure of yourself when deciding what is and what isn't magical. So, what are your definitions of 'magical' and 'revolutionary'? I'm already aware of how you define an 'idiot'.
I have an iPad. It's not that great. I use it because I'm making a game for it, but other than that it's overpriced, and pretty underpowered.
The Macbook Pros are incredibly expensive for what you get and have a lovely freezing feature. Cheaper, more powerful Win7 laptops are readily available, and you can get fine build quality.
"Most people agree iPhone OS 4 kicks total butt." Who is "most people"? Kicks total butt? That sounds like a consumerist viewpoint. I'm not a strict consumer (I'm a dev) and actually evaluate things based on merit. The actual phone itself seems alright. The OS is ok as well, but it's been 3 years now. They are getting passed up by Android and the new Windows phone OS could end up being nice as well. iPhone is hardly the only game in town, and my current 3G is so awful with the current software, that I consider it near unusable. It's way, way too slow and buggy.
Not sure what "calling [me] out" has to do with anything. It's not a competition, or a platform where one is "lying." It's a matter of Apple basically saying "our products are great!" and people being stupid enough to take it at face value.