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Prosumers want something upgradable within a budget. This product is purely for professionals. It’s the prosumers still caught in the middle between thermal throttling, better value in windows and taking a mortgage out. Apple would sell a lot of machines if it had something more upgradeable down in the 2000-3000 dollar range.

I suspect the number of prosumers still hanging on for a headless Mac and who haven’t already migrated to an iMac or MBP + external display setup may be a lot fewer than you imagine.
 
MacOS brings some useful tools in how Metal differs from other graphics engines. It's ability to look at all connected GPUs as a single monolithic GPU resource gives it an edge in the multi-GPU theatre over Windows.

I'm not sure about this, but I thought that Windows will do this as well with DirectX 12.
 
No.

Sucks to be poor.

Sucks to see a
You're right-- because "creative individuals" is not the same thing as creative professionals. Post-production houses and recording studios are often equipped with $800 Aeron chairs, $20,000 sound systems and $40,000 reference monitors. The clue is in the name: Mac PRO.

A creative professional is simply someone who makes their living from their creative work. And a $800 Aeron chair does not a professional make. (I got mine for $500)
If you look at high-quality counter-balanced monitor arms, they're pretty expensive. $1000 is certainly high, but not out of the ordinary.

This one is over $1000, and designed for monitors up to 69lbs. https://www.ergoexperts.com/collect...ive-9105-xhd-extra-heavy-duty-lcd-monitor-arm

This is the one I have at work, $450. https://www.ergoexperts.com/collections/monitor-arms/products/humanscale-m8-1-adjustable-monitor-arm
Yeah, Disney isn't saying, "Wow, these are expensive."

First of all, professional equipment isn't cheap and those who buy it understand that. Go price an XDR comparable display and workstation. Apple actually is presenting tremendous value in this space. The $999 stand is the only questionable piece.

Secondly, money isn't the only determining factor for buying something, particularly when you have it. All cars are transportation, but BMWs, Benz, Ferrari, Porsche, etc deliver on metrics people care about.

I doubt Disney even cares about these. They probably run monster Linux machines already. Since when did "pro" mean big corporate studio? The vast majority of professionals these days are small 1-3 person shops who need and want higher end expandable equipment but don't want to spend $6k to get into a Mac Pro that's $1k more than an iMacPro but lower specs. There still is an upper-middle pro market — the same market that were happy to buy the previous mac pro tower for $3-$4k.
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I suspect the number of prosumers still hanging on for a headless Mac and who haven’t already migrated to an iMac or MBP + external display setup may be a lot fewer than you imagine.

Well, I'm one. Been doing design on a mac professionally for 25 years. I did the macbook pro (twice) with a 30" display and cooked several logic boards. Got sick of that, saw that the trash can Mac Pro was a no go, and opted for an iMac with a 3" smaller display. It's a great machine but I'd love more oomph and a bigger display (30" was a perfect size).
 
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Companies buy expensive hardware for the support levels.
I wonder when / if Apple will start understanding that selling high-end hardware is about supporting customer demands.

As nice as some people think the Mac Pro might be, nobody can afford broken RAM, special SSD's or other issues when there is no on-site support to call.

People buy headless servers for a reason, including GPU's for acceleration but not the actual visualization.
 
One thing people should learn is that the pro display does come with a monitor stand in the box. They won’t sell it to you without a stand... but it’s a basic stand. If you want the pro magnetic stand then you’ll have to pay extra.
Does it?
Screen Shot 2019-06-11 at 11.50.35 am.png
 
What’s the justification for the $999 monitor stand? I understand that if you’re spending almost $10000 on a monitor and computer together, another $999 isn’t a killer. But there’s nothing else special with that stand, right, other than being designed specifically for that monitor?
It‘s called the „We know you can afford it“ tax.

Intel does the same thing. They release special versions of Xeons that can address double the RAM.

It‘s the exact same silicon, but it goes from 2000$ to 5000$ just because buying it means that you have 20000$ to blow on RAM -> you most likely will just pay another 3000$.
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I'm looking forward to buying a maxed-out Mac Pro and Pro Display XDR, with rack mounting, just to schit-post on MacRumors. Safari will be so snappy, it'll break my neck.
Interestingly Safari is going to be slower than on most other Macs because those Xeons don‘t turbo boost as high as the top end i7s and i9s and Safari won‘t use the extra threads anyway :D
 
3 more months for us to sell our kidneys.

(Okay, okay, I know that this product is not for us and is for the real pros :p)

i wonder that people find it funny about selling their kidneys. i mean that is what apple wants - it wants to rip every quench of life out of you. i dont find that funny by any means!
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Yeah, Disney isn't saying, "Wow, these are expensive."

First of all, professional equipment isn't cheap and those who buy it understand that. Go price an XDR comparable display and workstation. Apple actually is presenting tremendous value in this space. The $999 stand is the only questionable piece.

Secondly, money isn't the only determining factor for buying something, particularly when you have it. All cars are transportation, but BMWs, Benz, Ferrari, Porsche, etc deliver on metrics people care about.

what IS professional equipment nowadays ... its so funny all you isheep talking about pro. today every loonie can have a 4k high end hollywood film camera in his pocket.
WAKE UP people ... this is just cheap marketing which worked decades ago - nowadays every consumer can access pro equipment very cheaply
 
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i wonder that people find it funny about selling their kidneys. i mean that is what apple wants - it wants to rip every quench of life out of you. i dont find that funny by any means!

Yeah, it’s almost as though Tim Cook were holding a gun to our heads and forcing us to burn our life savings on overpriced Apple gear.
 
Yeah, it’s almost as though Tim Cook were holding a gun to our heads and forcing us to burn our life savings on overpriced Apple gear.

Exactly, that’s the situation!
Apples marketing and lobbying kinda FORCES people to buy their stuff.

Its always funny reading comments , denying that fact. Marketing works, otherwise big companies wouldn’t do it.

Apple bleeds their customers ... the good thing is, if You are strong and willing - You can exit and turn the gun against Tim Hollywood. He will be gone very fastly!
 
If the XDR Display is certified by Dolby as Dolby Vision compatible reference monitor, it is definitely a very competitive price point. You can basically build a Post Studio based around this system and DaVinci Resolve and start delivering 4K HDR content. Then the ROI starts making sense.
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https://www.asus.com/Monitors/ProArt-PA32UCX/

Yes I am aware of the ProAct series, but even the PA32UC-K is going from lowest Discount of $2000 to normal RSP of $3000. I expect the UCX to be even more expensive and RSP of closer to 4K, that is with more local dimming zone but less PPI, as the UCX is 4K while the Apple one is 6K. And Apple has a higher peak brightness. This make Pro XDR pretty damn well price if you ask me.

So again, if people have to compare, they need to do proper comparison, and not "What I want, I don't need this so it is worthless."
 
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Yeah, Disney isn't saying, "Wow, these are expensive."

No, they're going to say: we moved to Windows years ago because Apple was ignoring the pro market - way to expensive to move back now.

Let's face it: yes, this Mac will sell to the few graphics and video companies who haven't moved to Windows yet. But, the main audience for this and probably the screen as well: die-hard Apple fans with rich parents. Just wait until September, when the forums will be full of messages like these:

Just got that Mac Pro for my art work (college doodling) and my video creation work (has released a total of 2 Youtube videos) plus my movie score composing (for said 2 youtube videos).
 
No, they're going to say: we moved to Windows years ago because Apple was ignoring the pro market - way to expensive to move back now.

Let's face it: yes, this Mac will sell to the few graphics and video companies who haven't moved to Windows yet. But, the main audience for this and probably the screen as well: die-hard Apple fans with rich parents. Just wait until September, when the forums will be full of messages like these:

Just got that Mac Pro for my art work (college doodling) and my video creation work (has released a total of 2 Youtube videos) plus my movie score composing (for said 2 youtube videos).

No company is that black and white.
This screen blows most reference monitors out of the water. And does things that No reference or plain monitor can do - Separate UI brightness from Video Footage - so you video couldbe at 1000Nits and the UI is 500Nits. Plus all the pro colour modes and refresh rates. Again no simple monitors do this.

This will be the leader for the Actual Mac Pro.

Depending on use case and software a lot of VFX companies use Linux - but it doesn’t run much useful software.

Lots of companies run Final Cut Pro.

Even the companies I have worked for still have Many macs and PCs. It entirely depends what they are doing.

“Die Hard Apple fans with Rich Parents”. This won’t happen.

I know a lot of Companies that are chomping at the bit for this. And It will win over Companies that have nothing but trouble with PCs.
 
A creative professional is simply someone who makes their living from their creative work. And a $800 Aeron chair does not a professional make. (I got mine for $500)

I doubt Disney even cares about these. They probably run monster Linux machines already. Since when did "pro" mean big corporate studio? The vast majority of professionals these days are small 1-3 person shops who need and want higher end expandable equipment but don't want to spend $6k to get into a Mac Pro that's $1k more than an iMacPro but lower specs. There still is an upper-middle pro market — the same market that were happy to buy the previous mac pro tower for $3-$4k.

I agree and am in similar position. I need to replace my macs and have been hanging on to see what this machine would look like in terms of price and spec. My previous perfect setup was a cheese grater (for 3d stuff and AE) and a MacBook Pro for the flexibility. I'd like to go back to that but recently I have been considering a MacBook Pro and possibly striking out and getting a Multi Core PC for the heavy stuff but being stuck in A mac pipeline (type 1 fonts, client aw etc etc) it would be a pain.

At the price / spec this machine doesn't change anything though. I could possibly stretch to £6k but £6k for 8 cores, 32gb ram and 256GB drive... Really? All the 3d bods I know find the spec for the cost hilarious... As I suspect will most companies accounts depts...

Incidentally, I know someone who works in a Disney edit suite. (Albeit in the UK). A year or two ago they finally went completely from Macs to PCs. Apple's neglect of the pro market and cost inflation has mean't in the past few years they have gone from Cheese graters with Final Cut > Trash cans with Premiere > PCs with Premiere.
 
I agree and am in similar position. I need to replace my macs and have been hanging on to see what this machine would look like in terms of price and spec. My previous perfect setup was a cheese grater (for 3d stuff and AE) and a MacBook Pro for the flexibility. I'd like to go back to that but recently I have been considering a MacBook Pro and possibly striking out and getting a Multi Core PC for the heavy stuff but being stuck in A mac pipeline (type 1 fonts, client aw etc etc) it would be a pain.

At the price / spec this machine doesn't change anything though. I could possibly stretch to £6k but £6k for 8 cores, 32gb ram and 256GB drive... Really? All the 3d bods I know find the spec for the cost hilarious... As I suspect will most companies accounts depts...

Incidentally, I know someone who works in a Disney edit suite. (Albeit in the UK). A year or two ago they finally went completely from Macs to PCs. Apple's neglect of the pro market and cost inflation has mean't in the past few years they have gone from Cheese graters with Final Cut > Trash cans with Premiere > PCs with Premiere.
Very relevant. The creative arts professional scene is more competitive than it used to be in terms of software offerings and Mac is not the only show in town by any means. Also as this scene is also becoming more crowded with competing artists, overheads are a serious factor. If Apple worked out a way of allowing the OS to form clusters for distributed processing then the offerings of headless units would be making more sense than it does currently.
 
If you look at high-quality counter-balanced monitor arms, they're pretty expensive. $1000 is certainly high, but not out of the ordinary.

This one is over $1000, and designed for monitors up to 69lbs. https://www.ergoexperts.com/collect...ive-9105-xhd-extra-heavy-duty-lcd-monitor-arm

This is the one I have at work, $450. https://www.ergoexperts.com/collections/monitor-arms/products/humanscale-m8-1-adjustable-monitor-arm

Like the monitor itself I have no doubt that the price is at least somewhat justified from a market standpoint. It's sticker shock for most of us mortals who would never have a need for anything approaching what Apple is selling in the new Mac Pro and Pro Display. It's meant for a niche audience, but based on what else is available for that market I'm sure what Apple is offering at the price they are offering it is a welcomed addition.

The problem on sites like this is that it's generally populated with people that, to varying degrees, like to load up with new tech and, specifically, Apple tech. This is priced well outside of the means for most people to rationally justify and I think that's creating some resentment in people. Not because it's a bad product or prices exorbitantly for what it is, but because it's priced exorbitantly for what the vast majority of hobbyists and enthusiasts can afford. Like all handwringing things that came before it though, this too will pass.
 
No, they're going to say: we moved to Windows years ago because Apple was ignoring the pro market - way to expensive to move back now.

Let's face it: yes, this Mac will sell to the few graphics and video companies who haven't moved to Windows yet. But, the main audience for this and probably the screen as well: die-hard Apple fans with rich parents. Just wait until September, when the forums will be full of messages like these:

Just got that Mac Pro for my art work (college doodling) and my video creation work (has released a total of 2 Youtube videos) plus my movie score composing (for said 2 youtube videos).
I know several people working at Disney animation and Pixar. The use Macs.
 



Apple at WWDC 2019 last week unveiled its long-awaited redesigned Mac Pro along with a new Pro Display XDR. At the time, Apple said both products will be available to order in the fall, without providing a more specific timeframe.

september-MacPro-2.jpg

Apple has since updated its website following the end of WWDC, however, revealing that the new Mac Pro and Pro Display XDR are "coming in September." This date is listed on Apple's homepage in an overlay that pops open after clicking on "notify me" under each product, although only in the United States.

This date has yet to be listed outside of the United States, while the main Mac Pro page and other marketing materials still say "coming in the fall," so this may or may not be an error. We've reached out to Apple for comment.

mac-pro-coming-in-september-lightbox.jpg

pro-display-xdr-coming-in-september-lightbox.jpg

The all-new Mac Pro is an absolute powerhouse with up to 28-core Intel Xeon processors, up to 1.5TB of ECC RAM, up to 4TB of SSD storage, up to AMD Radeon Pro Vega II Duo graphics with 64GB of HBM2 memory, and eight PCIe expansion slots for maximum performance, expansion, and configurability.

The new design includes a stainless steel frame with smooth handles and an aluminum housing that lifts off for 360-degree access to the entire system. The housing also features a unique lattice pattern, which has already been referred to as a cheese grater, to maximize airflow and quiet operation.

apple-pro-display-xdr-mac-pro.jpg

Apple's Pro Display XDR is a 32-inch 6K monitor with a P3 wide color gamut and true 10-bit color support, 1,600 nits of peak brightness, a 1,000,000:1 contrast ratio, and a super-wide, off-axis viewing angle.

The new Mac Pro will start at $5,999, while the Pro Display XDR will start at $4,999 with an optional $999 stand.

Update: Apple's homepage now says the new Mac Pro and Pro Display XDR are "coming this fall." It's unclear if the "September" timeframe was simply a mistake or prematurely-revealed information. We've yet to hear back from Apple.

Article Link: Apple Says New Mac Pro and Pro Display XDR Are Coming in September [Updated]

Apparently it is too soon to talk about actual performances and the debate is limited to the price of the machine and the design of the case.
However isn't anybody already deeply disappointed by the Apple Pro display? Its definition is only the half of a Pro camera (not mentionning its landscape format that does not correspond to still pro images) and the 6K LCD approach seems outdated compared to 8K OLED which are the coming standard. Moreover, 10 bits is much inferior to the 14bits of the Pro cameras.
A really new and revolutionnary Mac Pro Display should just match the capacities of a pro camera. I hope that Apple is still able to achieve this goal and still needs one or two more years to. Therefore, I shall hesitated buying what seems to me only a costful stopgap.
 
Yeah, Disney isn't saying, "Wow, these are expensive."

First of all, professional equipment isn't cheap and those who buy it understand that. Go price an XDR comparable display and workstation. Apple actually is presenting tremendous value in this space. The $999 stand is the only questionable piece.

Secondly, money isn't the only determining factor for buying something, particularly when you have it. All cars are transportation, but BMWs, Benz, Ferrari, Porsche, etc deliver on metrics people care about.
Well, you might find this informative:

https://www.quora.com/What-computers-are-used-by-Disney-and-Pixar

This guy indicates that people doing modeling, texturing, animation, FX, and rendering are using high end Linux machines, switching to Windows when software demands it. The folks he mentions as using "Macs" - concept artists, sound designers, producers - likely use iMacs or MBP's, not so much for performance as for a preference for MacOS. Many of the so-called "Pro's" bandied about here have already ditched Apple. It remains to be seen if Apple can convince the "Pro's" to come back with the new Mac Pro after 6 years of neglect. The base configuration won't do, so it's a matter of what they get for the 20-45 thousand dollars investment per machine. Will Apple continue to support the Mac Pro and requisite software in the foreseeable future, given that iOS has been their primary focus the last 7 years?
 
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Well, you might find this informative:

https://www.quora.com/What-computers-are-used-by-Disney-and-Pixar

This guy indicates that people doing modeling, texturing, animation, FX, and rendering are using high end Linux machines, switching to Windows when software demands it. The folks he mentions as using "Macs" - concept artists, sound designers, producers - likely use iMacs or MBP's, not so much for performance as for a preference for MacOS. Many of the so-called "Pro's" bandied about here have already ditched Apple. It remains to be seen if Apple can convince the "Pro's" to come back with the new Mac Pro after 6 years of neglect. The base configuration won't do, so it's a matter of what they get for the 20-45 thousand dollars investment per machine. Will Apple continue to support the Mac Pro and requisite software in the foreseeable future, given that iOS has been their primary focus the last 7 years?
Quora? Lol...ok. I like how that article forms your opinion on pros ditching Apple.

Disney was just an example anyway. There are many corporations that need pro level equipment and routinely spend $10K for machines. My HP workstation at the office retails for $8K.
 
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