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It's well-designed with respect to display movement/articulation. Whether that's important to you and have the ability to afford it, well, that's personal.


"But there’s nothing else special with that stand,..."

Not true. Though you do pay for it.
Here's an alternative:

https://www.amazon.com/dp/B07L85LZ6G?aaxitk=nBTIbAMklKo4qe6Y0FSuiA

Granted, it's ugly, but it has the movement/articulation features to which you refer. And you'd save about $950, so if it breaks there's plenty of cash left to buy some replacements and have enough money left over to get an entry level iPhone.
 
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imac_flat_down.jpg


When I bought one of these I think it cost about £1200(?) all in, so I guess it was £1000 for the articulating arm and the whole computer and monitor only an added extra £200 or so... ;)
 
Very relevant. The creative arts professional scene is more competitive than it used to be in terms of software offerings and Mac is not the only show in town by any means. Also as this scene is also becoming more crowded with competing artists, overheads are a serious factor. If Apple worked out a way of allowing the OS to form clusters for distributed processing then the offerings of headless units would be making more sense than it does currently.
You are roughly describing the Apple rack mounted Xservers, which were discontinued in 2011:

https://en.wikipedia.org/wiki/Xserve

Apple still offers MacOS Server as a server oriented operating system, though they don't publicize it much:

https://en.wikipedia.org/wiki/MacOS_Server

It's not clear to me why anyone would invest in Apple hardware/software for backend server operations. Both proprietary Unix (including MacOS) and Windows servers are being replaced by enterprise oriented rack mounted Linux machines, which are much more cost effective.
 
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Great news for tens of dozens of people who will actually buy these. A vast majority of the creative individuals like video editors, musicians, photographers and graphic designers is priced out of the Mac Pro market.

Yeah. I work with a sheeeet-ton of pros who invested without a second-thought in the original MacPros, from the (I have, however, never known anyone who bought the trash-can, and have never even seen one in RL!); graphic artists, designers, musicians, photographers. I myself bought the base-model 1,1 when it came out and it's still a great machine today in many ways and still in daily-use. It was great value for the money. I don't think any of these same professionals will even consider purchasing one of these new machines.

I really, desperately, wanted this to be the moment I could come here and say "Look, the Apple we all loved is finally back!" When Apple showed the world they still understood, well, the world. But then they didn't. Yeah, it's a hell of a beast when tricked-out, and they finally realized the pros need something that is easily expandable and upgradable. But then they tacked-on the most ridiculous "Apple Tax" to date. I think all they have done here is proven that they have utterly lost touch with reality. I think Linus Tech Tips pretty much says what I would say, starting at about the 9:12 mark (sorry, for some reason the "copy video url at current time" function doesn't seem to be working). I love that the audience actually laughs:


$999 for a freaking stand. I'm now officially embarrassed to be seen with an Apple product in public. And I don't embarrass easily.
 
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Will it catch on at that price or be a flop like the over priced trash can model? Although the case is a throwback design, the cheese grater front is not very attractive. Meanwhile the pros and graphic designers are using this to do their work. https://www.microsoft.com/en-us/p/surface-studio-1st-gen/8xcw9bbpvfv9?activetab=pivot:overviewtab

I would have thought the surface studio would have come from Apple and the ugly cheese grater from Balmer's Microsoft. But how times have changed.
 
One thing people should learn is that the pro display does come with a monitor stand in the box. They won’t sell it to you without a stand... but it’s a basic stand. If you want the pro magnetic stand then you’ll have to pay extra.
Nope...
in the box:
  • Pro Display XDR
  • Power cord (2 m)
  • Apple Thunderbolt 3 Pro Cable (2 m)
  • Polishing cloth
 
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Like I said, the people whom the monitor is for will know that $6k is a reasonable price to pay for it.

The ones laughing at it are not the target market, however Apple chooses to price the display and the stand.

It makes no difference to Apple in the end.
Right but the point is had Apple announced one price you wouldn’t have had mainstream media outlets like CNN writing stories about a $1K monitor stand. It was a PR blunder.
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There's still a product gap between the Mini and the Pro for a headless yet serviceable Mac Desktop. iMac's don't really fit that because of the all-in-one nature coming with a display you can't replace and components that aren't easily accessible. Something LIKE a Mac Mini in consumer grade parts, but big enough to fit at least a moderate sized GPU in, with swappable storage and RAM would be what a lot of nay-sayers are looking for.

Something Apple used to provide with the original Mac Pro cheese grater, which price point was "high" but at least somewhat comparable to other PC's of similar function of the time ($2,500ish start price)

the New Mac Pro isn't a bad machine, but starting at $6k for performance that can be had in a computer costing 1/2 of that, it seems to miss that entire product segment. So the old Mac Pro users who would be fine with a $3000 "mac" just don't really have an option in that price range for that computer.
But is this what people need to get their work done or just something they want because they want to tinker, don’t want to pay Apple’s upgrade pricing, have a philosophical objection to sealed machines etc.?

My guess is if there’s a huge backlash and this machine doesn’t meet Apple’s internal sales expectations they may create a cheaper entry level machine. But I wouldn’t count on it. I’m sure Apple is expecting the Mac mini and iMac pro to fill the prosumer market.
 
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Right but the point is had Apple announced one price you wouldn’t have had mainstream media outlets like CNN writing stories about a $1K monitor stand. It was a PR blunder.
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But is this what people need to get their work done or just something they want because they want to tinker, don’t want to pay Apple’s upgrade pricing, have a philosophical objection to sealed machines etc.?

My guess is if there’s a huge backlash and this machine doesn’t meet Apple’s internal sales expectations they may create a cheaper entry level machine. But I wouldn’t count on it. I’m sure Apple is expecting the Mac mini and iMac pro to fill the prosumer market.
To coin Schiller's performance from several years back, perhaps they're just being "brave" again. I agree about the blunder of presentation. No one would have batted an eye if they introduced a $6000 monitor, stand included - typical Apple tax pricing. But even the audience at WWDC had a collective groan in reaction to the $1000 stand. Not even the $1500 iPhone drew that reaction.
 
Right but the point is had Apple announced one price you wouldn’t have had mainstream media outlets like CNN writing stories about a $1K monitor stand. It was a PR blunder.
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But is this what people need to get their work done or just something they want because they want to tinker, don’t want to pay Apple’s upgrade pricing, have a philosophical objection to sealed machines etc.?

My guess is if there’s a huge backlash and this machine doesn’t meet Apple’s internal sales expectations they may create a cheaper entry level machine. But I wouldn’t count on it. I’m sure Apple is expecting the Mac mini and iMac pro to fill the prosumer market.

on your first question. Both answers are true. It's a combination of some users just like to tinker, But also that it maybe necessary for some users to get their work done (Or remain competitive with their business rivals) without full system replacement.

Why the 2nd matters when it comes to keeping competitive. Lets say you just paid $20,000 for a shiny new computer for work and number crunching. Your business relies on getting numbers out the door as fast as possible. The faster, the better, the more money you make. You're competing against hundreds in the same field and they're all doing the same as you trying to get numbers out as fast as possible.

That $20,000 new shiny has 128gb of RAM. you operate for 2 years and a new version of the software comes out, and 256gb of RAM would result in a 20% increase to performance.

In a locked down machine. To get that 30% performance, you are going to have to pay for another new $20,000 machine. in a non-locked down machine, the 128gb RAM upgrade will only cost you $2000 for that 30% performance. All your competition is upgrading in some way, so if you don't, you are going to now be 30% slower than the rest of the industry.

In addition, letse say in the above scenario, RAM is the only thing that makes this software faster. no CPU or GPU upgrade helps. So why would spending $20,000 on a new full computer make sense over adding $2000 worth of parts instead? The ROI is greater on the upgrade versus buying new every time.

In addition, there are other reasons for "modular" parts that can be replaced. Especially in case of failure or hardware incompatibilities. With locked down, glued and soldered devices, should a piece of hardware fail on that board, the means to fix it is reduced. Usually ending up with lengthy trips to repair facilities, and possible loss of business operations for days or weeks depending on the manufacturer.

With Modular components, faulty hardware can be replaced nearly instantly (run to the store, run home, swap part, back up and running). RAM stick dies? easily swap it out. CPU fried? Easily swap it out. Storage dies? easily swap it out. Instead of replacing the whole computer or circuit board, you only need to maintain and replace the failed part. So this is partially philosophical, with real world implications.


I can't speak to the necessary price points Apple believes this thing is worth. And it might very well be at the higher SKU's the new Mac Pro holds its own in cost to performance. But at the lowest end, the cost to performance, compared to mainstream workstations is really high. the lowest end SKU of the Mac Pro is worse off performance wise than the iMac Pro. There is also almost no tangible benefit to the components they've used in the low end. ECC is overblown and is impossible to really test / prove (Intel doesn't even have any tests to demonstrate that ECC works), and AMD even includes ECC Support in every Ryzen CPU for no additional costs (meaning the Mac Pro's upsell at this price point is moot and completely irrelevant). Without ECC support then, the CPU option in the lowest end model is a poor choice that is not the best performing CPU at these price points. for $6000, one does not expect a CPU that underforms i7 and i9's available in machines at 1/2 the cost. In addition, the base model will have more limited PCI-E lanes. you only get the full PCI-E lanes offered by the Mac Pro if you upgrade to the more expensive versions with the upgraded CPUs


I think Apple's likely near $2000 premium on the lowest models is more likely there to try and offset the costs of the logic board they've included. This logic board is amazing, but doesn't scale down very well for lower cost computers. Hence the ridiculous starting price of $6000.

there should have been a "Mac" that falls between the Mac Mini and the Mac Pro. The Mac Pro at $6000 should have far more "ooomph" in it than an 8c CPU, 16gb RAM and 256gb SSD with a 580x. Alll of those components for equal if not better performance can be had retail for < $3000 USD. This base model Sku should just not exist in this configuration for that price.
 
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I know several people working at Disney animation and Pixar. The use Macs.

Well, good for Apple then - I'm a photographer and videographer and know tons of people at various agencies and not one of them still uses Macs. But who cares - as I said: this one goes to spoilt 17-25-year-olds anyway
 
Well, good for Apple then - I'm a photographer and videographer and know tons of people at various agencies and not one of them still uses Macs. But who cares - as I said: this one goes to spoilt 17-25-year-olds anyway
Let's watch the Mac numbers when Apple reports after this is released. There will be revenue growth.
 
Cost aside (for the moment) let's look at exactly WHAT users can "expand." OK, RAM looks open (the RAM is 6 channel and it comes with only 4 sticks... assumption is one CAN add 2 more 8G sticks for 48G but operating as 6 channel). A third party has 2 ways to be able to add spinning platters (one of which is a MPX module,nobody has ANY inkling that that is going to cost). We do have PCI slots... BUT one HUGE question is given the 2 M2 slots that MAY be proprietary, CAN one add in NVMe PCI adapter cards? As in a card that can take 2 NVMes 4T), maybe 2 if those for 8T in a RAID 0 config (far s I know, this is THE fastest storage system we can have currently)? OR is that T2 going to get in the way... yes, the jury is out on this one.

Now I;m sure they will have a bit of an outburst of sales and I bet most of them are ONLY base models... those are the folks who simply want the status symbol, they are even less the professionals than, say, working freelance video editors. KNOWING that the 6k initial investment yields a significantly under powered machine, it's all in the BTO... we need that list to come out before we can REALLY judge price/performance, although the "20 grand for a reasonable system" may very well prove to be oin the money oince we see what those mpx things are going to go for... especially the GPUs.
 
3 more months for us to sell our kidneys.

(Okay, okay, I know that this product is not for us and is for the real pros :p)

At this price it isn't just for Pros, but either richer pros (with a lot cash flow) or businesses (enterprises, production studios) -- it's leaving the realm of individual sole-proprietors who works out of a home to like SMB-size.

I. was really hoping for $2999 for 8-core, $3999 for 12-core, and $4999 for 16-core ($6999 for 28-core.) with $4999 for 16-core being my personal target. But $4999 for just the 8-core is hard to swallow even if it does include a lot of IO bandwidth and PCIe lanes.

Not that I WANT to, but I'm being forced to spend my $6k (that I saved up since 2013) on threadripper... and *gasp* be forced to use Windows 10.

I could *gasp* try my luck at upgrade my 2013 Mac Pro to a 12-core for $400 to extend its utilization more and try to get more ROI out of it... maybe by then the 16-core will go down in price (who am I kidding???)
 
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I've worked for quite a few wealthy companies with very skilled workforces. None of them would even think of getting such a machine, because none of them did high-end video/music editing. I think the market for the new Mac Pro is very limited.
It’s a lot of applications, that covers a wide spectrum of users, but we still have to see if it works.
 

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Not that I WANT to, but I'm being forced to spend my $6k (that I saved up since 2013) on threadripper... and *gasp* be forced to use Windows 10.
If you can wait until September, the new Ryzen 9 3950X will be out. 16 cores, 3.5GHz base clock, 7nm, for $749. The 12 core Ryzen 9 3900X will be out next month for $499 too.

The best part? Both CPUs have a 105 watt TDP.
 
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Let's watch the Mac numbers when Apple reports after this is released. There will be revenue growth.

There may be, but unlikely coming from the Mac Pro - this machine is a niche product and will never sell in large numbers. I'd bet the iPad Pros will take off like greased lightning with iOS 13 though (I don't mean that sarcastically - iOS 13 is making all the difference for a lot of creative people, and not just graphics artists). As photog, this is definitely fantastic news for me
 
I agree and am in similar position. I need to replace my macs and have been hanging on to see what this machine would look like in terms of price and spec. My previous perfect setup was a cheese grater (for 3d stuff and AE) and a MacBook Pro for the flexibility. I'd like to go back to that but recently I have been considering a MacBook Pro and possibly striking out and getting a Multi Core PC for the heavy stuff but being stuck in A mac pipeline (type 1 fonts, client aw etc etc) it would be a pain.

At the price / spec this machine doesn't change anything though. I could possibly stretch to £6k but £6k for 8 cores, 32gb ram and 256GB drive... Really? All the 3d bods I know find the spec for the cost hilarious... As I suspect will most companies accounts depts...

Incidentally, I know someone who works in a Disney edit suite. (Albeit in the UK). A year or two ago they finally went completely from Macs to PCs. Apple's neglect of the pro market and cost inflation has mean't in the past few years they have gone from Cheese graters with Final Cut > Trash cans with Premiere > PCs with Premiere.

Yeah, you can't neglect the pro market for over a decade and expect to jump back in (while skipping over the pro-on-a-budget-price-range) and have people take you all that seriously. For my work (mostly brand design and advertising with some music and video) I would have gladly stuck with a Macbook pro driving a large display if the components held up. Burned up 3 motherboards due to overheating issues. I like my 2015 iMac but the minute it has trouble, I'm out a CPU and display at the same time.
 
How’s that iMac Pro work when you want to expand or upgrade a year from now (or now for that matter)? For many that’s the issue when going against HP and Dell systems the Mac Pro will be competing against.

That's not the point. The point is their artificial pricing for the "6k" base model. It's always come stock with 256GB storage (typically the boot drive), so I can forgive them for that. But that 3-year old $200 GPU is BS and doesn't belong in any machine with the word "Pro" in the name.
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The irrelevant issue.
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But it's higher spec'd than the Mac mini, and it's equally irrelevant.

Missed the point about pricing entirely.
 
At this price it isn't just for Pros, but either richer pros (with a lot cash flow) or businesses (enterprises, production studios) -- it's leaving the realm of individual sole-proprietors who works out of a home to like SMB-size.

I. was really hoping for $2999 for 8-core, $3999 for 12-core, and $4999 for 16-core ($6999 for 28-core.) with $4999 for 16-core being my personal target. But $4999 for just the 8-core is hard to swallow even if it does include a lot of IO bandwidth and PCIe lanes.

Not that I WANT to, but I'm being forced to spend my $6k (that I saved up since 2013) on threadripper... and *gasp* be forced to use Windows 10.

I could *gasp* try my luck at upgrade my 2013 Mac Pro to a 12-core for $400 to extend its utilization more and try to get more ROI out of it... maybe by then the 16-core will go down in price (who am I kidding???)
If a $3,000 difference—$500 a year over six years (more like $350 in the US after taxes)—for an essential tool isn’t affordable, you’re doing something wrong.

If $30-40 a month makes the difference between affordable and too expensive, you need to take a long, hard look at your business. It might be time to admit it’s not viable, and either change your business model or just shut it down.

At $3,000, Apple loses money. You can’t expect someone else to take a loss to support your failing business.

PS Your pricing expectations are completely unrealistic. $6999 for a 28-core? The CPU alone is >$7k.
 
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It will be interesting to see how that base config benchmarks. My guess is it will not do well against higher spec iMac's. However, if it turns out to be highly upgradable over time (CPU, RAM, HDD, PCI) without an Apple walled garden then it may be worth looking at as a longer term project with an eye to update components over a few years, but as paulcons said above the jury is out on upgradability at this point.
 
It will be interesting to see how that base config benchmarks. My guess is it will not do well against higher spec iMac's.
I think you guess right. The slower machine will not benchmark well against faster machines.
 
If a $3,000 difference—$500 a year over six years (more like $350 in the US after taxes)—for an essential tool isn’t affordable, you’re doing something wrong.

If $30-40 a month makes the difference between affordable and too expensive, you need to take a long, hard look at your business. It might be time to admit it’s not viable, and either change your business model or just shut it down.

At $3,000, Apple loses money. You can’t expect someone else to take a loss to support your failing business.

PS Your pricing expectations are completely unrealistic. $6999 for a 28-core? The CPU alone is >$7k.

$3,000 is $500 more than they've ever charged for a base model Mac Pro (14 years straight). No one is shutting down their business because Apple decided to double what they charge for the exact same thing. It's not whether we can afford 6k, it's whether the thing is worth 6k (it's not). Just like that chunk of alumuminium (display stand) isn't worth 1k.
 
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