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Dictionary.com will settle this

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You’re a dollar sign to them, take it or leave it.

That is why many on this thread are going to 'leave it'. This is exactly what the consumer should do if they are not satisfied with the products they purchase from not just Apple, but from any company. If the bend bothers anyone who has bought the new iPad Pros, then they should just return it. And if anyone is ok with the bend and they want to keep it, then great. Just know that the bend will then be within the tolerance of what would be considered a brand new iPad.
 
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Another story about nothing. If you buy an iPad and it's bent, Apple will take it back or exchange it. Simple as that.

If the iPad came as bent when it got delivered, then Apple Store employee could refuse return or exchange because they could say it is physical damage. Normally people will think brand new product in the box is not bent and store employee will suspect physical damage.
 
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My cousin has one of these. It was bent right out of the box, no mishandling whatsoever. When he places it on a table and uses the Apple Pencil it wobbles up and down like seesaw. I can't believe some of the comments in this thread about how it's okay and normal; and I especially can't believe Apple would say this is okay. This is the kind of crap that destroys companies from the inside out - when they start putting profit above all else, sweep mistakes under the rug, and mince weasel-words in hopes that customers will roll over and continue to open their wallet.
 



Shortly after the new 2018 11 and 12.9-inch iPad Pro models shipped out to customers, some MacRumors readers found bends in their tablets. Unsurprisingly, new iPad owners were upset and disappointed to find unwanted defects in devices that cost hundreds of dollars, but according to new information from Apple, a slight bend isn't out of the ordinary.

Apple told The Verge that some 2018 iPad Pro models are indeed shipping with a "very slight bend in the aluminum chassis," which is a "side effect of the manufacturing process" that is not expected to worsen over time or negatively effect the iPad's performance "in any practical way."

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Image via MacRumors reader Bwrin1
Apple says the bend, which can impact both sizes of the new 2018 iPad Pro models, is caused by a cooling process involving the iPad Pro's metal and plastic components during manufacturing. Apple told The Verge that the bend is not considered to be a defect.

2018 iPad Pro models that are exhibiting this problem have it right out of the box, according to Apple, so it does not appear to be an issue that shows up over time. There were videos indicating that the new iPad Pro models bend more easily than other models, but Apple says that concerns over the iPad Pro's "structural rigidity" are "unfounded" and that it "stands by the product." Apple has not experienced higher-than-normal return rates for the 2018 iPad Pro.


The Verge suggests that those who are irritated by the bend "shouldn't have any trouble exchanging or returning" an iPad Pro at an Apple Store, but that statement likely only applies to devices that are still under the return policy. Apple typically does not replace devices experiencing issues that are not considered manufacturing defects, so it's not entirely clear if those with bent tablets outside of the return period will be able to get replacements.

Apple experienced major consumer outcry over a "bendgate" controversy with the iPhone 6 Plus, which saw that iPhone bending due to regular use. Apple rectified the problem with later iPhone models, and given the concern over the potential for a similar issue, it's no surprise that Apple is attempting to reassure customers that this is a manufacturing issue that won't worsen over time.

Despite the fact that iPad Pro models experiencing this minor bend allegedly won't end up with future problems because of it, many iPad Pro users may be unhappy with the slight cosmetic and functional problems caused by an uneven surface.

Article Link: Apple Says Some 2018 iPad Pros Ship Bent, But It's Normal and Not a Defect
 
You don’t get to a trillion-dollar valuation replacing bent devices.

What trillion-dollar valuation? Apple closed today at $763 billion, $32 billion behind microsoft. It's stuff like this article that is really turning people off Apple. They're coasting on high margins based on the brand value and it's like they're trying to go out their way to destroy people's opinions of the brand.
 
That's just appalling. Steve would not have shipped that until the manufacturing process was perfect. A bent device is not perfection and he'd have sacked people over it.

Yet more proof the Apple we knew and loved is dead and buried.

And before the stock holders posting here @ me, I could not care less about the balance sheet. It's about the soul of the company. You cannot deny the soul and magic has gone, probably for good.
 
LOL @ Apple

Charge way over a premium and then give consumers shoddy build quality. Then tell them 'This is intentional.' I actually believe Apple on this for once. Why would they spend the extra time and money to make a proper product when they're psychotically greedy?

WHY do consumers keep buying into Apple?!
 
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so you think it will not bend over time, even though manufacturing it bends it...? Um, OK.
It seems like there is variation in the manufacturing process. It either bends in cooling or it doesn’t. I do think Apple’s response is odd, but it is probably technically correct.
 
Sure, a slight bend in an iPad isn’t a huge deal and won’t stop it from functioning, but Apple saying this is normal is completely unacceptable and inexcusable.

I hope the press has a field day with this one and that it impacts sales on a Galaxy Note 7 level if Apple doesn’t correct the issue.

I agree with you on this. Also, if you get a bent iPad, it can be resolved within the normal return policy. My larger concern is the dismissive attitude toward a QC problem. It's just bad PR that is not consistent with Apple's product positioning.

A better approach would be to say something like: "We have determined that a small number of iPP experience bending during the normal production process. At Apple, we strive for 100% customer satisfaction, as with all of our products, if you are not delighted with your iPad, please return the device within our 14 day no questions asked return policy."
 
People who are not nerds like us might not be aware of the situation and might not notice it is bent until too late. We also don't know if the bend will get worse over time from normal use and start causing other issues (touch screen issues etc.). I think people are upset because Apple is aware of the bend issue but are saying it's "normal". A bent iPad is not normal, and it feels scummy when you consider people might not have any idea about the bending issue and not know to check for it.

I’d hope anyone buying an $800 computer would give it a solid once over. Yea I’d agree with them calling it normal, I see see no reason why they can’t just say it’s a bad manufacturing batch and move on. These things happen and it’s not that big of a deal.
 
This is a collection of absurd comments. The human body is asymmetrical. Is that a defect too? I have a brand new 12.9" iPad Pro and yes it has an ever so slight curvature that I didn't notice until I read this article. To see it you must look at it in a way that it was not meant to be used. As far as I am concerned this iPad an exceptional piece of functionality.

Nothing is perfect is this world, and if you always demand absolute perfection in form you will be absolutely unhappy functionally until you can live a life with all its bump and bruises.

man, you must like paying almost 1K dollars for perfunctory equipment. to each their own.
 
Getting upset over a little thing then take it or leave is what Apple is implicitly saying and you're just saying out loud for them.

No harm no foul. Apple will give you your money back. If you're still upset then it's your problem. You spent hours trying to get a perfect one and we spent hours trying to get it for you. Now get lost I have other customers.

Welcome to capitalism. I try not to take it so personally. I’m a dollar sign to Apple, I accept and I’m okay with that. They’ve always done me right. Once they don’t, I’ll move on. More important things in life.
 
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Getting upset over a little thing then take it or leave is what Apple is implicitly saying and you're just saying out loud for them.

No harm no foul. Apple will give you your money back. If you're still upset then it's your problem. You spent hours trying to get a perfect one and we spent hours trying to get it for you. Now get lost I have other customers.

That is not good attitude for good customer care, isn’t it. Apple once was proud for their exceptional customer services and qualify of their product. Now both exceptional customer services and qualify of their product are no more, what is Apple proud of then?
 
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Ah, you see they told you how to hold it and the cause of it, and then they gave free bumpers to everyone to help fix it.

Roll onto this year and the battery’s scandals, did they tell anyone what they’d done for over a year? No, did they hold a special event about it? No, did they at the start refuse their was an issue? Yes, was it only after masses of irrefutable evidence of what they’d been doing that they admitted it? Yes... did they mis sell customers new batteries, yes.

See the difference in approaches. One kept the public on side, the other lost them customers and has lead to several official investigations into what they did, at least one already leading to a heavy fine, many others to follow.. Oh and then they go and inflate the iPhones price massively..

I can certainly see the difference between how Jobs handled their mistakes and Cook has.

They offered the bumpers for a few weeks but didn’t recall the phone or change the design until the 4S. Also, they never admitted the G4 Cube overheated, or that the original MacBook Air frequently shut off a processor core to avoid overheating. They just quietly updated future designs.
 
That's just appalling. Steve would not have shipped that until the manufacturing process was perfect.

LOL, what? Yes he would have. And he has responded before with as much douchebaggery on Apple's behalf as Apple today;

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This is so insulting to the consumer... why would you say that he would never ship out a product like that?
 
Bad batch like the iPhone 6 Plus bend gate? It’s a design flaw.

Well yes, it’s a bad batch because there are plenty of people with straight iPad’s. A design flaw would mean that it occurred in every iPad Pro. I figured that’d be kind of easy for someone to understand, especially someone with such a good memory.
 
Sure Tim... the bending is normal... how about the touchscreen sensitivity problems caused by the bent iPads?
 
But the frequency that this is occurring has to be substantial enough that it warranted apple reaching out to verge to informally by proxy issue a statement. Right?

Can’t just be a macrumors thread that prompted this.

I have no idea. It ultimately makes no difference to me how many people have returned bent iPad’s.
 
Well yes, it’s a bad batch because there are plenty of people with straight iPad’s. A design flaw would mean that it occurred in every iPad Pro. I figured that’d be kind of easy for someone to understand, especially someone with such a good memory.

Aren’t you getting a bit semantical tho?

Many of them are shipping with problems and they have the fruit logo on the back

Whether you wanna blame the overworked $2/hr child intern at Foxconn or a person/group of people at Cupertino.

The end result is the same.
 
This is a collection of absurd comments. The human body is asymmetrical. Is that a defect too? I have a brand new 12.9" iPad Pro and yes it has an ever so slight curvature that I didn't notice until I read this article. To see it you must look at it in a way that it was not meant to be used. As far as I am concerned this iPad an exceptional piece of functionality.

Nothing is perfect is this world, and if you always demand absolute perfection in form you will be absolutely unhappy functionally until you can live a life with all its bump and bruises.

I’m happier not getting ripped off by global corporations, thanks. As soon as I saw the Jerry Rig video I decided not to buy this defective product, but there are those who preordered, bought it before the video or otherwise haven’t seen the video that trusted Apple’s (diminishing) reputation that they’d receive a product with a build quality commensurate with the price, which they clearly didn’t. You seem to be in the vast minority to think otherwise.

Apple knew fully well about its structural weaknesses but decided they didn’t want to pony up the few extra dollars to use a stronger aluminium like the phones now use. Tim Cook is a Scrooge that loves money just too much!

The thing is, this product is structurally weak and prone to breaking. If you don’t think that’s a problem just look at the screen repair prices! You shouldn’t have to baby an expensive professional product. Paying more should give you better not poorer build quality. Apple’s response is the icing on the cake. Only a ****** company would say that. Apple got to where it is by not being that ****** company, but Tim Cook is doing everything he can to trash that reputation.
 
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“Apple told The Verge that the bend is not considered to be a defect.”

That’s the problem. They need to admit they have a defect in their product.

Yes that doesn’t make me get all up in arms like a lot of you. They can say whatever they want, it doesn’t change anything on my end.
 
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