When Microsoft shipped Surface Pros with screens that became unusable due to flicker after they got warm and people put their devices in freezers to get them working again - I remember Microsoft's answer was that it happens to only a small number of units and that people should just replace them if they had issues. Still, I considered Satya Nadella an excelent CEO then (and do now).
A small number of iPads (and it is small, don't let the forum cognitive bias fool you) getting slightly bent out of the box is a much more benign issue, and yet the hyperbolic MRF is, once again, asking for Cook's resignation. And in a time when they literally make the best iPhone, iPad and iMac in their history, their audio team is the best it has ever been, their chip team is literally leading the industry and iCloud is finally - you know - working for the first time since Jobs introduced it.