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Apple and it's brilliant design team is killing it lately..........................


There is no excuse for this, if making it thinner results in a cheap feeling and looking product then dont make it thinner.

My theory has been the thiness excuse is to save money on materials. They shaved off so much material that now the product has no structural integrity and they are shipping misshapen items.
 
Wow how things change . I’ve skimmed most of the 23 pages of reply and most are not impressed with Apple. This forum is predominately pro Apple but it serms like we aren’t that impressed by what they are doing right now
 
Funny stuff. Half these people were foaming at the mouth weeks ago spending nearly 2k on a mere iPad. Now it’s turned just like the people’s phone (XR). Buyers remorse sets in. People will laugh at my bent iPad XR just like they did my iPhone XR that apple is desperate to sell.

I tried to tell them it’s Liquid Retina but they just laughed louder. What’s happening?
 
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I'm glad that Apple is finally taking a realistic, pragmatic position with the retentive, hysterical minority who gets all frothy about trivial stuff like this. Well done, Apple.
 
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Why would you ask ‘aevan’ for a number, when Apple doesn’t even know the amount of units affected. I think it’s evident no one knows the _exact_ number of units affected.

Hence the article quote-
So how is he so adamant the number is small, that’s how.
Make a claim, back it up.
If he’d have said, “.........that I suspect is a small amount.....” then things would be different. He’s just as bad as those that make the article over blown.
 
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Here's the thing: If they look after shareholders at the expense of actual customers, then eventually the shareholders get burned too. It's something that Steve Jobs understood instinctively. So all this talk about 'doing it for the shareholders' is a flawed concept. At the end of the day, everyone will lose with this approach.

Modern CEOs dont care about the long term life of the company. They just care about meeting wallstreet expectations, getting bonuses and stock options in the money. If they get fired they get a multimillion dollar golden parachute. By the time the damage is done they have milked so much money from the company that it becomes irrelevant thst they stay CEO for decades etc..
 
For those saying that there’s only a few bent ones out there, you really have no way of knowing that.

In fact, it may be that Apple is saying it’s not a defect because they know there a pile of them out there now and don’t want to open the floodgates for returns.

Anyone defending Apple over this just look silly at this point. They screwed up but by dismissing it as normal they are not owning it. Disappointing.

That’s how I see it.
 
I can only guess the number from experience - and by that I mean comparing the reaction and media coverage to previous issues and "gates" and numbers of affected users in those instances with the current situation - but, I understand this is not scientific and, of course, only Apple has real data. You're right that I presented this "guess" as a fact in my post, and that was wrong - I should've said "and I strongly believe it is small". So, once again, my mistake: it was just a guess and I don't have a link for reference, because that guess relies on numerous experiences following Apple news reports, social media and this forum for years, not on empirical data. Should've phrased it differently.

Btw, my strong guess is: less than 1%.
Yeah that works. I just remember the vitriol on here towards those that said they didn’t bend their devices.
Seems they may have been speaking the truth.
My take, although whether it’s a defect or not is a matter of opinion I’ll bet it wasn’t designed to be bent.
 



Shortly after the new 2018 11 and 12.9-inch iPad Pro models shipped out to customers, some MacRumors readers found bends in their tablets. Unsurprisingly, new iPad owners were upset and disappointed to find unwanted defects in devices that cost hundreds of dollars, but according to new information from Apple, a slight bend isn't out of the ordinary.

Apple told The Verge that some 2018 iPad Pro models are indeed shipping with a "very slight bend in the aluminum chassis," which is a "side effect of the manufacturing process" that is not expected to worsen over time or negatively effect the iPad's performance "in any practical way."

bentipadpro-800x432.jpg

Image via MacRumors reader Bwrin1
Apple says the bend, which can impact both sizes of the new 2018 iPad Pro models, is caused by a cooling process involving the iPad Pro's metal and plastic components during manufacturing. Apple told The Verge that the bend is not considered to be a defect.

2018 iPad Pro models that are exhibiting this problem have it right out of the box, according to Apple, so it does not appear to be an issue that shows up over time. There were videos indicating that the new iPad Pro models bend more easily than other models, but Apple says that concerns over the iPad Pro's "structural rigidity" are "unfounded" and that it "stands by the product." Apple has not experienced higher-than-normal return rates for the 2018 iPad Pro.


The Verge suggests that those who are irritated by the bend "shouldn't have any trouble exchanging or returning" an iPad Pro at an Apple Store, but that statement likely only applies to devices that are still under the return policy. Apple typically does not replace devices experiencing issues that are not considered manufacturing defects, so it's not entirely clear if those with bent tablets outside of the return period will be able to get replacements.

Apple experienced major consumer outcry over a "bendgate" controversy with the iPhone 6 Plus, which saw that iPhone bending due to regular use. Apple rectified the problem with later iPhone models, and given the concern over the potential for a similar issue, it's no surprise that Apple is attempting to reassure customers that this is a manufacturing issue that won't worsen over time.

Despite the fact that iPad Pro models experiencing this minor bend allegedly won't end up with future problems because of it, many iPad Pro users may be unhappy with the slight cosmetic and functional problems caused by an uneven surface.

Article Link: Apple Says Some 2018 iPad Pros Ship Bent, But It's Normal and Not a Defect
 
Yet another reason why I skipped the 2018 Pro and just went with the 2018 iPad 9.7", for my much-needed upgrade this year; I've heard horror stories about bent iPad Pros since they were released last month.

This is completely unacceptable and a non-starter for my $1000 grand. Screw you, Apple.
 
And they are incorrect that the screen is “edge to edge”

Yes, I was in the store the other day, found the 2018 models and though that I'd actually got the earlier ones. It was only when I looked closer and saw that the home button was missing that I realised that they were the 2018 models. Not edge to edge at all. More reality distortion. Don't get me wrong. They are impressive devices but this is yet another example of Apple people being disingenuous.
 
Here's something to consider.

When the Unibody MacBooks were introduced, Apple made a video about how great the design was.
It was carved from a solid block of Aluminum and very precise and sturdy.

Fast forward to 2018, Apple tells you that they use Aluminum Flakes to bake the new casings.
They even explained it in the MacBook Air promo video.

So they take a minimal amount of scrap aluminum, bake it into the form of the mould and are finished.
It already is under internal tension, contrary to the solid unibody mind you, it cools down and is bent.

Now, according to Apple this is all good, because they save money.
You might be able to exchange it, but it is not a defect by definition.

So, if you shut up, Apple gets away with its "new and improved" scientific advances to screw you over.

I would not - and I will not - buy any product that is high margin and has so many compromises to save money during production.
 
Seems to me Apple is asking for us to evaluate products based on cheap and poorly manufactured items, but asking to pay the price for top notch hardware.

If only we were at April 1st...
 
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In my opinion, Apple is making it's products thinner because of independent technology reviewers using 'weight and thickness' as one of the primary reasons for making a recommendation of a product.

I see it all the time now in review websites, technology magazines that have review sections in them, youtubers that review technology products, all of them use the the thinness of a device as a pro or con. It is very common to see a reviewer make a comment on a products thinness, then compare it to a competitors product, then decide if it is a pro or a con. You look at as many ipad/tablet reviews, macbook/laptop reviews and they all have one thing in common, which ever product is the thinnest, that is the one that is always given a 'pro' point towards it.

We the customers are the problem because we demand unrealistic targets to be achieved. A device is too small to read content on, screen is made bigger. Device is now larger which means more weight, customers complain how heavy the device now is. Weight is reduced by trimming out the thickness of the frames material. Now the device is too flimsy, it bends to easily and the moans and complaints continue.
 
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