Sexist much? The color palette and who picked it likely has zilch to do with gender or sexual proclivity of the designers or the audience.
They wanted a radical redesign that was a total change from the previous versions. Thus they picked a totally different color palette.
Jony Ive wanted something different, which is why he went to his marketing people, to find out what marketing people thought was "new" and "fresh", and what his target audience would like to see.
I'm sorry you haven't been paying attention, but almost every Apple add for the last 5+ years has been aimed at women and their teenage daughters.
You clearly aren't familiar with the longstanding trend for all corporations to refocus all their marketing efforts towards women. Even some products that are designed with men in mind are marketed and advertised directly to the wives and girlfriends of those men. It's really kind of creepy (like someone is talking about you while you're standing right next to them, yet they fail to acknowledge your presence or opinion in their discussion and decisions about you. It encourages women to buy products for their men based solely on the promised benefits to themselves without ever factoring the man's opinion into the equation. It's very disrespectful to men.)
Calling me a sexist for acknowledging, understanding, and pointing out this ongoing trend and the actions of specific companies is neither correct, nor negates the correctness of my claim.
Apple is too smart to pick a color palette randomly or at a whim. They know what they are doing, and their choice of color palettes is designed to appeal more to younger female audiences who like social networking, music, photos, and casual gaming. It is also why their iPod lineup has a lot of bright pastel colors for the last few years, with only the options of black, silver, or white for most men to choose from. (How many men do you see purchasing these bright pastel colored iPods?! Not many. A lot of women do buy them though.)
I never said men and women were unequal. They aren't. They are equal in value. But I do believe they are very different.
Stating that men and women are very different in interests/preferences should be common sense.
Men aren't "wrong" because they think and act differently than women.
Women aren't "wrong" because they think and act differently than men.
We are not the same, but we are equal.
That does not make me a sexist for acknowledging this basic human truth!