It's not like people are going to "discover" this in the coming month. Most people on planet Earth already know about this.
Most people on Earth have no idea. They know about the iPad, but they don't understand it yet. All they are hearing is the misinformation being spread about the iPad.
From the tech news they hear the wrong ideas that it's just a big iPod Touch. From the mainstream media they hear nothing other than it's got buzz.
This is the device that is going to change computer metaphors. Ten years from now we will look back on this as a game changer.