Imagine being literally home bound e.g. under curfew (for weeks), would you rather have $30 of food and $300 of iPad or $330 of food and medical supplies. I’m not being a naysayer but either this package is only being sent to “western” employees under lockdown in China since if I was Chinese, the contents wouldn’t appeal to me (Charity or not)
I appreciate your attempts to "imagine" but you really haven't a clue.
1) the part I've bolded is a ridiculous statement to make. the Chinese writing on the packages should clue you in to the fact that these are items that are sold in China, thus they must appeal to a decent chunk of people. They're not "essentials", but they'll make people feel better.
2) if the contents don't appeal to you, why did you suggest you'd rather have 11x as much of them...
3) "essentials" are a tougher thing to get right. there are a large number of varieties and hundreds of brands of rice, or soy sauce, or cooking oils. and they don't make them feel good about themselves the same way as "treats".
4) at the end of the day,
nobody is actually relying on Apple (or any employer) to provide them with essentials, anywhere in China. They're home bound but they're not locked in a concrete cell with the doors sealed up. Essentials are available: whether thats through being brought to them by the local party workers, delivered to their community gates using online shopping or by the act of going to the shops (within limits set, like one person per family every 2 days, depending on the area. where i live, it's been relaxed way further).
5) imagine you had a child whose school is closed indefinitely and must resort to online learning instead for the foreseeable future. what if you never bothered to get them a device. what do you do, give them your phone all day? tiny screen, cutting yourself off from the world while they study...
you're not being a naysayer. your imagination is way off base... and you're perhaps being worse. what do you imagine would appeal to Chinese people more than treats and an iPad? Bruce Lee movies and a blu ray player? Pot noodles?