Toggle sidebar Toggle sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Shares First Full Trailer For 'The Morning Show'

alexandero said:
So the first thing Apples does in the post-TV-era is to create a show about an outdated TV-genre, which rather caters to the generation X than to millenials, who didn't even grow up with a TV?
Click to expand...

Of course, because generation X have had their time!
 
cardfan said:
That looks truly awful. If this is your sort of thing, then cool i guess. Let's hope Apple has something else worth seeing.
Click to expand...
I’ll be interested to see what Apple’s business model is here. Will they offer a few shows for free too get people interested? Or will they come in at a super low price like Disney?
 
MLVC said:
This looks like quality and something I'd watch.

To some people commenting above: if it's not for you, it doesn't mean it's bad. It's just not for you. And that's fine.
Click to expand...
Agreed. Now I have a reason to consider subscribing. If some of the other shows look half as well made and interesting then I might just ‘take the plunge’.
 
  • Like
Reactions: Ar40 and MLVC
alexandero said:
So the first thing Apples does in the post-TV-era is to create a show about an outdated TV-genre, which rather caters to the generation X than to millenials, who didn't even grow up with a TV?
Click to expand...

Exactly. The premise is DoA before it even streams. Seems like a vanity project thrown out to an aging cast that doesn't realize they're not 23 any more.
 
  • Like
Reactions: tom5304
alexandero said:
So the first thing Apples does in the post-TV-era is to create a show about an outdated TV-genre, which rather caters to the generation X than to millenials, who didn't even grow up with a TV?
Click to expand...
According to Pew Research the millennial cohort is those born from 1981 to 1996. They absolutely grew up with television. Also what’s wrong with catering to Gen X?
 
  • Like
Reactions: zsbradt and nwcs
Rogifan said:
I’ll be interested to see what Apple’s business model is here. Will they offer a few shows for free too get people interested? Or will they come in at a super low price like Disney?
Click to expand...

I think it'll be 4.99 or so. Low enough to get people using the atv app. That's the key thing. Apple wants you in that app buying channels. Heck, I think the more make or break thing is getting disney+ in for a channel.
 
  • Like
Reactions: Ar40
alpi123 said:
I don't live it in the USA but are people really interested in that kind of series (from Apple)?

I'd hope they would make a killer show like GOT or Stranger Things, something that people can easily understand and watch. I thought that was the point of Apple's streaming service - to compete with Netflix, Hulu, HBO etc.
Click to expand...

Yes, because people have different tastes.
 
  • Like
Reactions: unobtainium, Ar40 and AngerDanger
Medic said:
Whilst I welcome a change from what seems never ending trickle of super hero shows and spin offs, not sure this type of melodrama "a TV show about a TV show" will gather much following nor success.

It could be that ATV+ is short-lived if they only opt for this type of thing.
Click to expand...

Well, the ‘show about pitching a show about nothing’ did great.
 
  • Like
Reactions: hans1972 and AngerDanger
Is this a tv show or a movie? The cinematography and color grading makes me think movie, but I thought it was a series.

Also, anybody else have the scene in The Office when Michael sang "Goodbye Toby" in their head from this trailer? That always cracks me up.
 
WT F does this has to do with Apple?
Such a distraction. I wish they'd put their thousands of employees on something useful. Such as not GUTTING their Mac lines (macbook gone, airport gone, screen replaced five years later by a ridiculous overpriced thing with jewellery stand), iPhones haven't seen an iota of innovation in years and went from a 2 to a 3-year design cycle, etc etc. I am too tired to go on.
Gotta lean back and watch Apple wanting to be Disney. Like we needed another one.
 
triton100 said:
Oh that’s disappointing. Thought there might be some promise in this show as I like aniston. But I’m just not interested in the lives of vacuous tabloid fodder morning show tv presenter personalities whether in real life or dramatised.

who the heck is in charge of commissioning at Apple ? They are going to be at risk of damaging their brand. Come on Apple get it together.
Click to expand...

yeah... you guys would say this no matter what the trailer would’ve looked like. Because there always is an opportunity to be negative and **** on Apple
 
  • Like
Reactions: Ar40 and lunarworks
This looks very good. HBO tier drama.

Also, note "Apple TV+ subscription required" at the end. That confirms that Apple TV+ won't be a free addon for Apple TV users. I'd like to see how Apple justifies the subscription price...
 
fel10 said:
Yes, because people have different tastes.
Click to expand...

And people also have different "channels" to purchase. Since that is Apple's goal, perhaps they should focus on a genre. Keep it simple. Sci-fi seems to fit best and oh look, it's usually among the top watched. Think different?
 
fatboyslick said:
I hope not otherwise comedy as i know it is dead
[doublepost=1566223741][/doublepost]

First and foremost - get the Talent
Click to expand...

again a lot of arrogant people who think the world revolves around them tend post dumb comments on threads like this. Just because YOU don’t think they are talented doesn’t make you right. These are highly successful people who have huge fanbases. So THEY will watch this. Not everything has to be made for YOU.
 
  • Like
Reactions: StyxMaker, diandi and Ar40
Its Rachel and her sister Jill. And Michael Scott. Im definitely watching this.
[doublepost=1566225555][/doublepost]
cardfan said:
And people also have different "channels" to purchase. Since that is Apple's goal, perhaps they should focus on a genre. Keep it simple. Sci-fi seems to fit best and oh look, it's usually among the top watched. Think different?
Click to expand...

Think different and yet you just said Apple should do what everyone else is doing.
 
  • Like
Reactions: Ar40 and AngerDanger
I personally am pretty excited for this series. It looks great and compelling enough to keep me interested. Star-studded cast too.
 
  • Like
Reactions: Ar40
Rogifan said:
I’ll be interested to see what Apple’s business model is here. Will they offer a few shows for free too get people interested? Or will they come in at a super low price like Disney?
Click to expand...

they will have to charge alacarte. They don’t have the content library to do a subscription service.
[doublepost=1566225675][/doublepost]
malexandria22 said:
they will have to charge alacarte. They don’t have the content library to do a subscription service.
Click to expand...

and these shows cost too much money ti give away
 
This
triton100 said:
Oh that’s disappointing. Thought there might be some promise in this show as I like aniston. But I’m just not interested in the lives of vacuous tabloid fodder morning show tv presenter personalities whether in real life or dramatised.

who the heck is in charge of commissioning at Apple ? They are going to be at risk of damaging their brand. Come on Apple get it together.
Click to expand...

This does look well made, you can see it in every shot but I agree I don't see how this show could be appealing to a wide audience... I think Aniston looks amazing here and is very believable but I don't get the love for Whitherspoon and Carrell in anything other than comedy.
 
  • Like
Reactions: decypher44
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back