Stupid video and the message that I get from it is that FaceID is not safe. I’m tired of so many iPhone X ads, did they forget their other products especially the non pro labeled ones?
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Apple Shares New 'Unlock' iPhone X Ad Demonstrating Face ID
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No, it does not.
- Notifications are not hidden on an iPhone with Touch ID. Everyone can see the content of your notifications on the lock screen. On iPhone X, all private information is hidden until the owner is the one looking at it.
- Passwords on non iPhone X phones are automatically filled in without an authentication. On iPhone X, apps like Safari can check periodically that it’s the authorized user at sensitive checkpoints like giving your login information to a site.
The difference is that Face ID is passive security. You don’t have to do anything to authenticate because iPhone X can see you and will check that it’s really you without having to constantly ask you to do something to prove it.
Having to constantly ask you to authenticate with Touch ID would be too bothersome for these tasks which is why it’s exclusive to Face ID.
What a great ad! I hope everyone notice that Message notification bug
Ahh yes, the no matter what they do it's bad but no alternative offered post.
This is how it is on my SE. Notifications are private until I put my thumb on Touch ID. Is this not what you mean?
By passwords I thought you meant password protected apps like evernote or banking apps. Is this a safari keychain thing? I don’t use keychain so I’m not familiar with it.
Utter nonsense, Apple have had some fantastic ads over the past few years - and whoever is in charge of music selection is a genius.
The Anderson .Paak/FKA Twigs/Spike Jonze advert might be the best technology advert i've ever seen.
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TWBA created the horrible Genius ads from 2012. Needless to say, TBWA is not the same agency it once was. I think Apple has not had too many great ads until this month with Welcome Home by spyke Jonze, and this ad. Both ads are visually captivating, and their concepts are extremely imaginative. I welcome the new ads and wish the best of luck to the in-house ad team.
I’ll be the one to say it. All the money Apple has, and they couldn’t find someone more appealing to the eyes...
It baffles me how just a few people realize how stupid the concept of the add really is!
FaceID is about personal security and yet she's running around opening stuff she's not supposed to open.
I mean come on... I just can't wrap my head around to how this add was cleared to be published!
The fact that they didn't even try to hide that interface glitch with the notification speaks for itself...
Dude... get your facts right!
FaceID is about personal security and yet she's running around opening stuff she's not supposed to open.
I mean come on... I just can't wrap my head around to how this add was cleared to be published!
The fact that they didn't even try to hide that interface glitch with the notification speaks for itself...
Dude... get your facts right!
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I've not been much of a fan of Apples latest adverts, but that is a great advert!
Quirky, fun and attention grabbing. It focuses really well on the aspect that's being promoted and sells it in a memorable way. Great work.
BUT! What she is doing though is strongly demonstrating Power, Control and Ease of Use. Three characteristics that Apple would very much like to have associated with FaceID and that's why I think this is a great advert. It communicates very effectively.
Quirky, fun and attention grabbing. It focuses really well on the aspect that's being promoted and sells it in a memorable way. Great work.
I'm surprised you feel that way. I don't think anybody is going to miss the fact that she's opening others peoples locks. But what she's doing is clearly impossible. It's fantasy and as such it absolves itself from any critique that would come from what she's doing being a real threat. I've no doubt that most people will understand the concept. It's not to be taken seriously, it's fun...
BUT! What she is doing though is strongly demonstrating Power, Control and Ease of Use. Three characteristics that Apple would very much like to have associated with FaceID and that's why I think this is a great advert. It communicates very effectively.
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Well I can’t imagine why on earth either of you kept your X. That’s unusable. I’d have returned it so fast your head would’ve spun.
Touch ID hasn’t always been all that accurate for me either. Having to unlock my phone via Touch ID after swiping on a notification definitely feels cumbersome after seeing how Face ID essentially automates this process away.
I think at the end of the day, Touch ID and Face ID each has their pros and cons, and I have faith in the ability of the end user to change his usage habits to suit Face ID more. Give it time, and don’t be surprised if someone used to Face ID now finds Touch ID slow and antiquated in comparison.
TouchId was rock solid on my 6S Plus. I almost never had issues with it.
I guess I just have get used to entering my passcode half the time. I half expected FaceId to need teething in the first gen. It will likely be more reliable by the time I get the third gen.
That bug in the ad... ridiculous, seriously! The attention to detail has gone out of window. I hope the rumours about iOS 12 concentrating on bugs is true. If it ends up being a buggy mess, I’ll be disappointed. This is depressing
There have been times when Touch ID just wouldn’t work for me. Even back then, it has usually been like 80-90% success, with the remaining 10% being extremely frustrating.
Has Face ID really been that inaccurate for you?