Apple Shares Two New iPad Pro Ads Focused on Apple Pencil and Augmented Reality

[JosephAW]

That's exactly why Steve did not want a stylus. Mr. Cook does not share Steve's vision.

 

[wrassmussen]

Caseless iPad in a tree, caseless iPad on a bike
With so much money in the bank
I take caseless iPad where I like

These commercials should come with a disclaimer because caseless iPads in dangerous environments is the wrong kind of excitement for me.

I bet you are poet
And did not know it.

 

[urkel]

what is the reality with augmented reality?

Seems so far like 3D television that will never take off to much of anything

Augmented Reality is something Companies are pushing but Users aren't asking for.

Companies are looking for something new and Bloggers are desperate for news stories. So, based on articles and press releases then you'd think AR is this new hot tech that everyone is drooling over. But in reality (real reality) then, if AR gets any notice at all, its neat for a few seconds and then quickly forgotten.

 

[Marx55]

iOS is a limited jailed and sanboxed toy that cannot replace the awesome macOS. Apple should make a true Mac tablet with Intel inside.

 

[deanthedev]

That's exactly why Steve did not want a stylus. Mr. Cook does not share Steve's vision.

Aaaaand, they finally showed up.

Someone who takes a Jobs comment completely out of context to try and make a point.

Jobs wasn’t talking about a Stylus in general. He was talking about a device the REQUIRED a stylus to operate.

 

[charlien]

As for copying and pasting, I use Copied, a clipboard management app to store text snippets and insert them via a third party keyboard when needed. For me, copy-and-paste on a Mac is the compromise compared to how it's done on an iOS device.

Maybe it's because I don't use a keyboard with it. Can you share what third party keyboard you use?
[doublepost=1515940579][/doublepost]

How is Copy/Paste difficult? Double tap on a word you want to copy or adjust the handles like you’d do precision selecting with a mouse, then tap copy. Tap where you want to put it, tap paste.

The 12.9” iPad Pro is a professional photographer’s best tool, hands down. And today, I can confidentially say that it’s better than a Mac.

When I double tap on a word the page zooms.

 

[a.gomez]

3rd year on my Vaio Canvas has pretty much made it clear how much of a toy the iPad Pro is.

They need to stop being hardheaded and make an actual PRO tablet not tied to a Mickey Mouse mobile OS.

 

[now i see it]

Why is e v e r y Apple ad so dang annoying?

 

[mi7chy]

These ads don't evoke any emotion other than why turn a monument park into a typical living room?
[doublepost=1515942171][/doublepost]

what is the reality with augmented reality?

Seems so far like 3D television that will never take off to much of anything

Tim Cook wants to be known as the tech illiterate CEO who championed AR back from the dead. It isn't going to happen though.

 

[Keirasplace]

AR is nice, it is in an early stage but it's clear that will be killer in future. Apple pencil is nice but nothing very impressive. And also I don´t understand why you cannot use it with an 2017 iPad (non-Pro), it has almost the same hardware of 2016's Pro.

The screen is very very different, that's why. The variable refresh rate and digitizer for one doesn't exit in the 2017 Ipad. There is a reason why they are priced differently.

There is almost surely an upgrade coming to the pencil, not sure what it will be though.

 

[Johnny907]

Pity the Apple Pencil is so god awfully uncomfortable to use. It has the worst ergonomics of any Apple products I’ve ever used. Top heavy, uncomfortable to hold, and every time you drop the tip onto the glass screen the tactile sensation is like nails on a chalkboard.
Horrid, and Apple should be ashamed.

 

[ZMacintosh]

terrible quality ads from Apple. the portrayal seems distracting to the iPad.

Not a fan of multitasking on the iPad, dual screen apps and even closing out apps more hassle then its worth.

Pity the Apple Pencil is so god awfully uncomfortable to use. It has the worst ergonomics of any Apple products I’ve ever used. Top heavy, uncomfortable to hold, and every time you drop the tip onto the glass screen the tactile sensation is like nails on a chalkboard.
Horrid, and Apple should be ashamed.

I like the quality of the Pencil, but agree ergonomics and weight are really negatives and I can't naturally pick it up and use it, I find myself back to pad and paper, while I want to switch to the iPad Pro + Pencil, its not natural.

 

[kagharaht]

It's good for its purpose. Calling it a Pro is silly. Have Mac OS in this form and then you can justify the word "Pro".

 

[Hank Carter]

Imagine what this kid could accomplish with a laptop!

Imagine what this kid could accomplish with a laptop that has a touchscreen!

 

[nvmls]

Pity the Apple Pencil is so god awfully uncomfortable to use. It has the worst ergonomics of any Apple products I’ve ever used. Top heavy, uncomfortable to hold, and every time you drop the tip onto the glass screen the tactile sensation is like nails on a chalkboard.
Horrid, and Apple should be ashamed.

And one would think they couldn't do worse than magic mouse's ergonomics..

 

[artfossil]

I agree. I also find copying and pasting a chore in iOS.

First, the curser is not precise enough. In fact I find the Android water drop shaped curser more precise and easier to control, though not by much.

Then double tapping sometimes selects a word but sometimes zooms the screen, depending if you are doing it in an editing space, thus not consistent enough.

Maybe it's because I don't use a keyboard with it. Can you share what third party keyboard you use?
[doublepost=1515940579][/doublepost]

When I double tap on a word the page zooms.

Press (tap) a word to select then drag to extend the selection.
Multiple selections can be dragged to a text clipping app. I use the fabulous Yoink.
But in discussion forum like MacRumors just use the quote/multi-quote features.
And if you love precision, use a keyboard and keyboard commands. Just like a laptop. I use the Apple Smart Keyboard.

 

[GizmoDVD]

Imagine what this kid could accomplish with a laptop that has a touchscreen!

Its coming to the point where schools require a tablet...which means some families can't afford both.

Once my 2015 MBP dies, I (probably) won't replace it. I'll stick with my iPad Pro 12.9

 

[hybrid_x]

I sincerely hope Apple brings Pencil support to the whole iPad range.

I just want to be able to use my iPad as a sketch pad, and the price premium to use the Apple Pencil for that purpose is prohibitively expensive. (The iPad Pro starts at $869 in Canada. Way too rich for my blood.)

I've tried other stylus offerings, and they're nowhere near as good.

 

[deanthedev]

When I double tap on a word the page zooms.

Double tap works when in s text editing box (or similar). Press and hold works if you want to select text off a webpage or PDF (for example).

 

[NIKKG]

Augmented Reality is something Companies are pushing but Users aren't asking for.

Companies are looking for something new and Bloggers are desperate for news stories. So, based on articles and press releases then you'd think AR is this new hot tech that everyone is drooling over. But in reality (real reality) then, if AR gets any notice at all, its neat for a few seconds and then quickly forgotten.

AR is what the old 3D vision was. It will disappear just like 3D did.

 

[Macintoshrumors]

Augmented security? (Please?)

Can’t wait for AR

 

[Saskat]

Press (tap) a word to select then drag to extend the selection.
Multiple selections can be dragged to a text clipping app. I use the fabulous Yoink.
But in discussion forum like MacRumors just use the quote/multi-quote features.
And if you love precision, use a keyboard and keyboard commands. Just like a laptop. I use the Apple Smart Keyboard.

View attachment 746893

Thank you, I will take a look at the keyboard commands.

Would be nice if iOS supported trackpads on keyboards. The two-tap method brings out a touchpad right on the iPad but I don’t find it nimble enough and the touchscreen itself is usually easier to use.

 

[Someirishguy]

what is the reality with augmented reality?

Seems so far like 3D television that will never take off to much of anything

It’s waiting for AR glasses to be invented, then the world changed

 

[Baymowe335]

terrible quality ads from Apple. the portrayal seems distracting to the iPad.

Not a fan of multitasking on the iPad, dual screen apps and even closing out apps more hassle then its worth.




I like the quality of the Pencil, but agree ergonomics and weight are really negatives and I can't naturally pick it up and use it, I find myself back to pad and paper, while I want to switch to the iPad Pro + Pencil, its not natural.

So you work in advertising for a living? Would love to see your work.

Until then, seems a bit pretentious to criticize the biggest company in the world and their advertising. Seems to work pretty well, would t you agree? Think they got here because they were lucky?

 

[Tech198]

It’s waiting for AR glasses to be invented, then the world changed

just like Microsoft and VR ? I reckon AR will go the same way. Looks good on paper, but in the playing field its not really living up to what you can do in other same planning to rearrange furniture.