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Best Buy just ran out of their $999 12" Retina MacBooks! Only options for them now are in-store and they are super rare, most likely gonna be gone soon also. Best Buy slicing MacBooks by $300 could be an indication of new stock coming. C'mon new 12" MacBooks!
Yea, def refresh on the Macbook. Pros/Airs are only discounted slightly (~$60) so maybe they launch around June when new Skylakes come out?
 
wow, they are taking it down early before the event. Loosing a couple of hours of sales right there.

Eh maybe not. Given the price of Apple products I would say there are very few people who are going to simply impulse buy something on the web store without doing at least some research. And if you do at least some research it would not take long to learn they are expect to update product lines today. So I would imagine if they left the store up today sales would be low anyhow
 
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Re-branding of the iPhone 5S ???
DO you already know what the iPhone SE is ?
:rolleyes:

I know what the rumors have said (just in case you forgot which website you were on), and a 4" iPhone with the internals of the 6 in it is simply a rebranded 5s. But I'm sure people will be happy and it will sell like hotcakes so Apple won't be forced to actually make a design change to radically reduce the overall size of the bigger screen phones.
 
It's been a while since they introduced something truly jaw dropping and innovative, this will not be that event. Nor is the next one likely to be, mores the pity.

To be fair though, what's next. They've done the iPhone and redefined the mobile phone market. They've done the iPad and redefined (a proportion of) the mobile computing market. They've done the Watch and revo.... Well, ok they revolutionised nothing there, other than how to capture a market few were much interested in beforehand. What's left? Really anything they can do now is just iterative, improving what they can until the next big technological breakthrough which allows then to create another defining product.

The only thing off the top of my head that I'd like them to dip their toe into just now is to make an actual Apple TV, by which I mean a full blown television. I'd love some Apple magic bestowed upon a 60" screen of top-end Apple quality with the Apple TV interface baked into it (and obviously modified a bit.)

Even that's nothing new obviously, but it would be a new market for Apple to attack at the high end. Obviously profit margins are low for the mainstream TV manufacturers, but if anyone knows how to turn a profit from a product that's available from everyone else for less, it's Apple.


Good post. The Watch was supposed to be the 'next big market'....and so far it's been a swing and miss. It's a niche market that doesn't seem poised to 'grow a new industry' like the smartphone or tablet. (looking back, their insistence on being a player in the fashion world...then botching every aspect of the AW launch was an epic fiasco.) They are fiddling around in the TV market - but there is nothing on the horizon showing they are going to make a splash there either.

So Tim Cook is left to offer size tweaks, internal spec upgrades and trivial gimmicks to the current line and do a quick shuffle on the stage with a fancy presentation to try to drum up excitement. Which wouldn't be bad if they were rock solid updates. What's more concerning is it's compromise updates - stripped down iMac, stripped down Mini, underpowered MB with one port, removing the audio jack from the iPhone 7 (allegedly).

An iPhone 6SE with 6s hardware/features and no compromises would be a hit. A MB with more ports and a better keyboard would be a hit. A Mini with decent out of the box specs would be a hit. An iMac with an improvement on the SSD size of the fusion drive (instead of crippling it like they did the last go around) would be a hit. An MBA with a SkyLake and retina would be a hit. (Heck, replacing the MB with a retina MBA would probably be cool with most Apple fans.)

It's not even that they need to change the world with every announcement. I'd be happy if they just rolled out some quality upgrades that.
 
I know what the rumors have said (just in case you forgot which website you were on), and a 4" iPhone with the internals of the 6 in it is simply a rebranded 5s. But I'm sure people will be happy and it will sell like hotcakes so Apple won't be forced to actually make a design change to radically reduce the overall size of the bigger screen phones.
Actually rumors are about a 4" smartphone with an A9 inside ... that's not a rebranded 5S
 
This event is being held on campus so that's a pretty big clue its a minor event. My guess is Apple realizes going 8-9 months without an event is no good so they'll always have a spring event a couple months before WWDC.
 
Yea, def refresh on the Macbook. Pros/Airs are only discounted slightly (~$60) so maybe they launch around June when new Skylakes come out?

Some of the configurations of the 12" Macbook are also sold out over here in the UK (in some stores), including the gold and silver which is sold out at Curry's. I wonder if there will be a Macbook update today, time wise they could fit it in if its just a spec update

Intro/updates - 5 minutes
IOS 9.3 - 10 - 15 minutes
iPhone SE 10 - 15 minutes
iPad Air 3/Pro mini - 10 - 15 minutes
Apple Watch bands - 5 - 10 minutes

= 60 minutes, Apples smaller events usually run around 70- 90 minutes so there could be time to updates the Mac's as well.
 
definitely the latter

There might be some truth to that, but I also think that for those of us who follow the Apple related rumor and info sites, we are simply spoiling any excitement by "knowing" what's coming ahead of time. Yes, there isn't likely to be any ground-breaking / earth shattering new products released, but we shouldn't expect that in a yearly release - let alone every 4-5 years.
 
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This event is being held on campus so that's a pretty big clue its a minor event. My guess is Apple realizes going 8-9 months without an event is no good so they'll always have a spring event a couple months before WWDC.

They did the same last year with a March event, so it seems like its becoming a regular thing now.
 
I don't think it's hate, it's just a boring re-branding of the 5s. Glad everyone who wants a 4" iPhone will have a refreshed option, but IMO it's the wrong solution to the issue of the iPhone being too large a device for it's screensize.

What do you think is the right thing?
 
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Why? You can already get it now as beta. And to be honest, there is really nothing in 9.3 either. In a week you will forget that you have it.

Depends on which device it's on. I have 9.3 on one of my iPad minis and scheduled Night Shift on it from 9pm to 7am. Woke up this AM and accidentally picked up a different mini w/ 9.2 and nearly burned out my eyeballs. Definitely will not forget that. Night Shift seems like a forgettable but once you get use to its a fantastic feature.
 
Anyone else notice that Apple stores have been relatively empty lately?
every few weeks I visit the Apple store here in Chicago and lately I have noticed the store seems empty, it used to feel jam packed every time I would visit? Just curious if others have noticed this trend? It may point to a weak quarter.
 
I don't know, I can't say I'd be jealous that my iPhone 6s+ is better then a 4inch phone, let along the iPhone 7+

"Better"

Gosh.


My 2mm flawless diamond is better than a 50ft sheet of glass (not to mention that it could cut it into pieces, hehe). Yes, a stupid analogy, but to match an equally daft comment.
 
What do you think is the right thing?
Reducing the size of the 4.7" and 5.5 devices. Moving to an onscreen home button/behind the glass TouchID, going to an edge to edge display, rearranging the camera/speaker/sensors on the top to bring the height down. I'd rather have that, and a thicker and asymmetrical iPhone to account for the additional space needed, than another 10% drop in thickness, and the loss of the 3.5mm jack.
 
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If we'd have to turn off our webshop an hour for every product we're adding, our datacenter power bill would be equal to our shop's turnover.
 
So many haters of the new 4" iPhone, could it be jealousy???

Jealousy? I don't know if it's because I'm from a different culture but how can anyone be jealous of a phone? Even more a phone itself as a concept, not just having a phone, which is also weird. It seems absurd to me, seriously. Would you like to have a built in wifi ac chip or what? o_O
 
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