While the origin of this was system limitation back in the day, these days its done on purpose to build anticipation
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Apple Store Goes Down Ahead of Today's 'Let Us Loop You In' Event
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While the origin of this was system limitation back in the day, these days its done on purpose to build anticipation
Every company, Apple included, needs hype.
Plus, it's good customer service: you know that a new product is coming out, you prevent people from buying the previous product, and you avoid waste of time.
Plus, it's tradition. It's a way to tell the industry and journalists and fanboys "new product incoming, stay tuned". (it's a teaser)
It's a metaphor for anything that is underwhelming and doesn't exceed the lowest of low expectations. (or even manages to undercut that, repeatedly.)
Glassed Silver:mac
Spending too much time in the company of wet flannels tends to dampen one's spirits. Go off-line until later, then you may return with a freshly stocked artillery of scoffing ammunition, post-event.
Yeah, most likely. I can't remember which event it was, but there were a couple major events where they didn't take the page down, showing they really don't need to. I believe it to be a marketing opportunity. There are millions of people who have Apple products but, since they don't follow the company really closely, they don't know there's an event today. They decided to check the store because they're looking at getting one of the older iPads for a relative and now they see that's something's supposed to change today and when.
That person MAY be irritated that they have to wait until the store comes back up, but I'm guessing Apple figures that's now one additional person that's going to be checking back later to see what the hubbub is about. Might even communicate to others that don't know that "something has happened with Apple's website today". So, the loss in sales during the blackout may be outweighed by the number of "Apple is down" posts that are essentially free advertising
I'm just asking a question, don't read to much into what I said as any other then a simple question.
Soooo, no-one is latching on the 'virtual' wording in regards to a new product hint? VR... maybe...
Would just be sales to people who end up pissed off when they discover they bought old models a few hours before update...
Nah, I would focus on the word "Doors". Apple Doors confirmed.
Yeah, most likely. I can't remember which event it was, but there were a couple major events where they didn't take the page down, showing they really don't need to. I believe it to be a marketing opportunity. There are millions of people who have Apple products but, since they don't follow the company really closely, they don't know there's an event today. They decided to check the store because they're looking at getting one of the older iPads for a relative and now they see that's something's supposed to change today and when.
That person MAY be irritated that they have to wait until the store comes back up, but I'm guessing Apple figures that's now one additional person that's going to be checking back later to see what the hubbub is about. Might even communicate to others that don't know that "something has happened with Apple's website today". So, the loss in sales during the blackout may be outweighed by the number of "Apple is down" posts that are essentially free advertising
I think as well it make more sense to close it for 4 hours, then have loads of people order products before the event and then cancel the items and re-order new products once they find out after the event.
We are not going to see anything new like that at a small event like this, don't forget the event is being held at Apple's campus which only seats a few people, something like a new product category for Apple such as VR would warrant a BIG event.
I don't think this has ever happened. "Oh no, Apple announced a new iPhone!!! Time to sell!!!"
I think Apple realise that the sales happening in those last hours will all be cancelled when the new product is rolled out three days later. Don't think they're losing much.
Edit: @Blujelly just beat me to it.
The thing I am most interested in is the iTunes/Apple Music refresh. I'm not in the market for any new products, just going to watch the keynote because I'm a nerd.
The good old days Of Steve and the legendary exposes are long gone - he was Mr Showman , Tim Cook suffers from a charisma bypass in comparison , dull as ditchwater imo.
Apple really ARE boring nowadays. I actually almost fell asleep during the last one when Eddie Cue started prattling on.
Bring back Scott Forstall !!!!
They're mini Apple stores that happen to be located INSIDE a DSG property. That doesn't make the staff outside the "Apple zone" any more competent, or the Apple staff in the mini stores any less competent.
The ONLY reason I see this as being viable is location and type of business that leads people to the prize (Apple). You don't see the lavender-shirted DSG staff serving Apple's customers - think of it as a sunny hole in huge rain cloud
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Is that anything like using ALL CAPS (yelling) instead of emboldened words for accentuation? It seems like you'd be the person to ask.
Touche!
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Oh hush and go and eat your misery flakes in silence.
I highly doubt this is due to the most profitable company on earth's 'old and busted' online store technology but rather is a tactic to drive buzz.
Edit: perhaps the /sarcasm was lost on me...hehe.