Yeah.

It’s the same thing they do with their Macs. Understanding that there’s always a bunch of folks that will not like one device or another because it doesn’t have whatever feature at whatever price, Apple just focuses on the few million people in the world that will buy and enjoy whatever device they’re making. There will be folks that think a device is too expensive, folks that think a device is the wrong color, folks that don’t like that a device can’t julienne fries, etc. Those folks by self-elimination are not the folks Apple’s making products for.
Just because someone happens to own a device with an Apple logo on it doesn’t mean that EVERYTHING that Apple makes will be for them. It just means that, at some point in the past, Apple made a product they liked. It’s very possible that, at any given time, Apple may never make another product they like.