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Something HUGE during the Superball? Think not...

OK, I'll be a conservative observer - albeit open-minded to all opinions. I look at the potentiality of the TV commercial itself.
I seem to recall that the airing of the “1984” commercial during the 1984 Superball wasn’t in fact the first showing! Towards the end of 1983 the commercial was indeed aired in some local station late at night. That was done so that the commercial would be eligible for the equivalent of the Oscar awards that are handed to TV commercials and media advertisements (I think the whole story is told in “The Apple Bathroom Reader” or “Apple Confidential”, I’m sorry I have neither of these books handy at the moment).
Now, I’m not sure if the rules haven’t changed over the years, but would Apple air something big along the lines of the original “1984” commercial today without airing it previously to guarantee its eligibility in this years nominations?
Now, on the other hand, Apple might simply air the new “1984:2004” commercial – I don’t think older commercials will be eligible for nominations anyhow – with a new caption (something like: “On Feb. ##, Apple will introduce?????, and you’ll see why … “). Or, even simpler, neither Apple nor the company producing the commercial would have any interest in any awards – though I doubt it.
Again, I’m no expert on this subject; if someone here has more knowledge regarding high profile TV commercials, please enlighten the rest of us
;)
 
Okay, just heard the copywriter from the original 1984 ad on the radio. He's now a bigshot at another ad firm. He had a fascinating take on the ad, and a real understanding of its importance. Most interesting factoid: when Chiat/Day showed the ad to the Apple board of directors, the first comment was "Move to fire Chiat/Day effective immediately." Jobs fought for the ad and even Woz came in with an offer to pay for half of it with his own money (this was after he had left Apple). Neat interview. If Apple could pull off a surprise like "1984" again it would be truly amazing.

I don't expect miracles like a PBG5 or 3GHZ G5s, but it would be neat to see Apple launch an aggressive new ad campaign.
 
What about iOffice?

In order not to be disappointed, I officially don't think Apple will have their own commercial during the SuperBowl, but if they did, I would guess it would be for iOffice.
 
iPod Ads.

Originally posted by wordmunger
{snippage}

I don't expect miracles like a PBG5 or 3GHZ G5s, but it would be neat to see Apple launch an aggressive new ad campaign.

I agree.
=-=
The updated iPod runner ad would be a nice touch for the Super Bowl.

An iPod ad with silhouettes of suburban people groovin' to Classical tunes, or Country Western tunes, would be a welcome departure from the current ads that only feature the inner-city youth and their unique culture tunes.

Are the European, African, Asian, Austrailian, and South American market iPod ads the same as the USA/North American market ads? :confused:
=-=
JJ
 
Re: What about iOffice?

Originally posted by micvog
In order not to be disappointed, I officially don't think Apple will have their own commercial during the SuperBowl, but if they did, I would guess it would be for iOffice.

iOffice = MS Office 2004 For Mac. :(
=-=
JJ
 
Re: iPod Ads.

Originally posted by JJTiger1
Are the European, African, Asian, Austrailian, and South American market iPod ads the same as the USA/North American market ads? :confused:
=-=
JJ

Good question. I've never seen an iPod commercial over here. However, a few weeks ago, a subway whizzed by me with the multi-colored background/black silhouette posters plastered on the side. I was surprised. Despite the massive mp3 market here, I'm the only person I know with an iPod. (I guess that's why they need the ads.)


Squire
 
Originally posted by Squire
I do not believe that 51% of the US population watched that game, no matter what any statistic says. My guess is that 51% of the households were tuned into the game.

The average football viewer is an adult male.

I appreciate the stat but I simply don't believe it in the way you worded it.

Squire

P.S. What were the results of the MacRumors Poll asking who was going to watch the game?

My quote is from NY Newsday, today's edition. The SB is an event that many people who never watch football watch. Yes, the average football viewer is an adult male, however, that does not hold true for the SB.

MacRumors poll? Give me a break, this sites visitors are hardly representative of the population.

Speaking of non-representative polls, my office football pool is lucky to get 20 people a week to pay $5 to play out of 160 employees. 100 Super Bowl boxes at $10 a pop sold out in a day and a half.
 
Re: Apple Superbowl Ad?

Originally posted by Macrumors
MacGuardians.de (German) claims that the Superbowl will bring a surprise for Mac users.

According to the German site, their sources imply that the Superbowl will bring something big from Apple.


I hope so, BUT I DONT THINK SO!!!

Dont get your hopes up. Nothing but the iTunes promotion will happen.
 
Originally posted by Squire
IF there's a Superbowl ad from Apple, I'm also of the opinion that it would be huge and different- not displays, not even computers. Now I know the Superbowl is one of the most watched events on TV (second only to the World Cup, isn't it?)

No, the Super Bowl is only second to the final of the World Cup. Witch Brazil will win in 2006 and Gemany will win 2010. (yes, I do have this figured out)
 
Originally posted by Squire
IFNow I know the Superbowl is one of the most watched events on TV (second only to the World Cup, isn't it?) but if you consider the target audience, are they also Apple's target consumer? I have absolutely no training or education in advertising but I think the average Superbowl viewer and the average Mac user (or consumer interested in the majority of Apple products) are two different animals.

I believe that Apple would use the superbowl as a means to profir much like the way they did in '84 when their machine sold 50% beyond their expectations. If Apple was to do it again, it would have to be to celebrate that old occurence.

This said, I believe that this rumored ad will be for a product aimed at the Superbowl viewer.

Enter the iBox (or whatever the proposed set-top box is code named). A product for intellectuals, business-minded people, men, women, children, active people, couch potatoes, everyone.

Squire

<edit: I just checked the TV schedule to see what time the game is on. It's on the American Forces Network here which doesn't show any commercials. Incidentally, there's a program on tomorrow night called The Superbowl's Greatest Commercials. Might be interesting.>

Not all ads have been announced (I don't think every last one will be until the final second or after). I could be that Apple is being all secretive again
 
Apples not going to do any Superbowl ads. Why spend the money? Pepsi is doing most of the work and Apple saves the cash.

They are going to intro anything during the superbowl.....BESIDES the pepsi deal. Thats what the focus is on. Wait another 3 to 4 weeks for the other stuff.
 
Re: Something HUGE during the Superball? Think not...

Originally posted by aljawad
OK, I'll be a conservative observer - albeit open-minded to all opinions. I look at the potentiality of the TV commercial itself.
I seem to recall that the airing of the “1984” commercial during the 1984 Superball wasn’t in fact the first showing! Towards the end of 1983 the commercial was indeed aired in some local station late at night. That was done so that the commercial would be eligible for the equivalent of the Oscar awards that are handed to TV commercials and media advertisements (I think the whole story is told in “The Apple Bathroom Reader” or “Apple Confidential”, I’m sorry I have neither of these books handy at the moment).
Now, I’m not sure if the rules haven’t changed over the years, but would Apple air something big along the lines of the original “1984” commercial today without airing it previously to guarantee its eligibility in this years nominations?
Now, on the other hand, Apple might simply air the new “1984:2004” commercial – I don’t think older commercials will be eligible for nominations anyhow – with a new caption (something like: “On Feb. ##, Apple will introduce?????, and you’ll see why … “). Or, even simpler, neither Apple nor the company producing the commercial would have any interest in any awards – though I doubt it.
Again, I’m no expert on this subject; if someone here has more knowledge regarding high profile TV commercials, please enlighten the rest of us
;)

I would love that concluding statement: and you'll see how 2004 will be like 1984. Just in hopes that Apple gets the same sales as 1984.

Or more humerous yet: and you'll see how 2004 will be like "1984".
 
I tihnk what most people are forgetting is that this isn't a Macworld keynote; it's the Super Bowl. If Apple does something, as other people have said, it hopefully (business-wise) wouldn't be "Presenting the 1.5 GHz PowerBook G5." They'll have 30 seconds to leave an impression, and most people will just say, "Ho-hum, that's nice, I guess."

Consider the atmosphere in 1984. Mac was a dramatic change and really helped bring computing to the consumer. Besides, not a lot of people had heard of Apple (at least not to the extent that they're known now).

Think of yourself as an ad agency. You're appealing to tens or hundreds of millions of "normal" (ie, non-geek) consumers. Most of them will, unfortunately, have the impression that Apple is a company that offers expensive computers for students that won't work with any of the programs they have now. Apple has to do something to change that - or build on it. They did that with iPod and iTunes. Apple would be spending close to three million dollars to launch a product - it's not going to be a new accessory for the iPod. The 10% off iPods for yesterday and today in combo with the effects done on the 1984 commerical lead me to think that they'd do something with music - something really revolutionary that everyone could use.

I'm not saying that I think Apple will do anything at all. But about the lack of reports of Apple buying time: remember, this is a company that secures large, black drapes over posters at trade shows before they announce products.
 
i'll beleive it when i see it. rumors coming from the most reliable sources i still would be wary.
 
I just want to go on the record as saying, there will be an ad during the superbowl.

I am not an insider nor do I even profess to 'know'. It is pure conjecture.

But... you buy a superbowl ad when you have something new. Apple is sitiing on a lot of cash and is at what might be a key period for their company. Job's said, 'It's the 20th aniversary and we're goinng to make something of it.' And no, I'm not talking speed bumps. I'm talking, a new tablet, digital hub or something we haven't imagined yet. Jobs kept alluding to more things to come throughout the keynote.

One final not. I bought my first Mac last sumer and I haven't been this into a computer since I was 13, and that was an 'apple' at school. This thing has me glued!
 
Originally posted by wdw_
ooooooh. I just imagined a great commercial.

out of no where comes clips from all the mac commercials (that actually feature macs) over the years in chronological order and fast motion. Then once it gets through all 20 years of commercials in about 15 seconds it lands on some kind of machine in silhouette slowly turning. and up come "Coming Soon" and the apple logo fades up.

Then let the rumors fly!

oh it would be great.
:p

Hahaha! Great! I thought about this too, that would be so great! I would love that ad. :D
 
somewhat off-topic but "iCar" is already taken :p

it's iChat Auto Reply - and it's a free download for iChat so your "away messages" actually get sent to AIM users and aren't there for the 1 person in your buddy list that actually uses iChat
 
nothing new

apple's already telegraphed that the sb is going to be a launch pad for the pepsi-itune promo. that's it. even if apple had something new in the wings, they're not going to market against themselves. itunes/ipod were big holiday winners for them and this sb/pepsi tie-in is simply a way to keep the train on the rails and chugging along.
 
Re: nothing new

Originally posted by kangaroo
apple's already telegraphed that the sb is going to be a launch pad for the pepsi-itune promo. that's it. even if apple had something new in the wings, they're not going to market against themselves. itunes/ipod were big holiday winners for them and this sb/pepsi tie-in is simply a way to keep the train on the rails and chugging along.

where did you pull this from?
 
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