Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Superbowl Ad?
- Thread starter MacRumors
- Start date
- Sort by reaction score
Something HUGE during the Superball? Think not...
OK, I'll be a conservative observer - albeit open-minded to all opinions. I look at the potentiality of the TV commercial itself.
I seem to recall that the airing of the 1984 commercial during the 1984 Superball wasnt in fact the first showing! Towards the end of 1983 the commercial was indeed aired in some local station late at night. That was done so that the commercial would be eligible for the equivalent of the Oscar awards that are handed to TV commercials and media advertisements (I think the whole story is told in The Apple Bathroom Reader or Apple Confidential, Im sorry I have neither of these books handy at the moment).
Now, Im not sure if the rules havent changed over the years, but would Apple air something big along the lines of the original 1984 commercial today without airing it previously to guarantee its eligibility in this years nominations?
Now, on the other hand, Apple might simply air the new 1984:2004 commercial I dont think older commercials will be eligible for nominations anyhow with a new caption (something like: On Feb. ##, Apple will introduce?????, and youll see why ). Or, even simpler, neither Apple nor the company producing the commercial would have any interest in any awards though I doubt it.
Again, Im no expert on this subject; if someone here has more knowledge regarding high profile TV commercials, please enlighten the rest of us
OK, I'll be a conservative observer - albeit open-minded to all opinions. I look at the potentiality of the TV commercial itself.
I seem to recall that the airing of the 1984 commercial during the 1984 Superball wasnt in fact the first showing! Towards the end of 1983 the commercial was indeed aired in some local station late at night. That was done so that the commercial would be eligible for the equivalent of the Oscar awards that are handed to TV commercials and media advertisements (I think the whole story is told in The Apple Bathroom Reader or Apple Confidential, Im sorry I have neither of these books handy at the moment).
Now, Im not sure if the rules havent changed over the years, but would Apple air something big along the lines of the original 1984 commercial today without airing it previously to guarantee its eligibility in this years nominations?
Now, on the other hand, Apple might simply air the new 1984:2004 commercial I dont think older commercials will be eligible for nominations anyhow with a new caption (something like: On Feb. ##, Apple will introduce?????, and youll see why ). Or, even simpler, neither Apple nor the company producing the commercial would have any interest in any awards though I doubt it.
Again, Im no expert on this subject; if someone here has more knowledge regarding high profile TV commercials, please enlighten the rest of us
Okay, just heard the copywriter from the original 1984 ad on the radio. He's now a bigshot at another ad firm. He had a fascinating take on the ad, and a real understanding of its importance. Most interesting factoid: when Chiat/Day showed the ad to the Apple board of directors, the first comment was "Move to fire Chiat/Day effective immediately." Jobs fought for the ad and even Woz came in with an offer to pay for half of it with his own money (this was after he had left Apple). Neat interview. If Apple could pull off a surprise like "1984" again it would be truly amazing.
I don't expect miracles like a PBG5 or 3GHZ G5s, but it would be neat to see Apple launch an aggressive new ad campaign.
I don't expect miracles like a PBG5 or 3GHZ G5s, but it would be neat to see Apple launch an aggressive new ad campaign.
iPod Ads.
I agree.
=-=
The updated iPod runner ad would be a nice touch for the Super Bowl.
An iPod ad with silhouettes of suburban people groovin' to Classical tunes, or Country Western tunes, would be a welcome departure from the current ads that only feature the inner-city youth and their unique culture tunes.
Are the European, African, Asian, Austrailian, and South American market iPod ads the same as the USA/North American market ads?
=-=
JJ
I agree.
=-=
The updated iPod runner ad would be a nice touch for the Super Bowl.
An iPod ad with silhouettes of suburban people groovin' to Classical tunes, or Country Western tunes, would be a welcome departure from the current ads that only feature the inner-city youth and their unique culture tunes.
Are the European, African, Asian, Austrailian, and South American market iPod ads the same as the USA/North American market ads?
=-=
JJ
Re: iPod Ads.
Good question. I've never seen an iPod commercial over here. However, a few weeks ago, a subway whizzed by me with the multi-colored background/black silhouette posters plastered on the side. I was surprised. Despite the massive mp3 market here, I'm the only person I know with an iPod. (I guess that's why they need the ads.)
Squire
Originally posted by JJTiger1
Are the European, African, Asian, Austrailian, and South American market iPod ads the same as the USA/North American market ads?
=-=
JJ
Good question. I've never seen an iPod commercial over here. However, a few weeks ago, a subway whizzed by me with the multi-colored background/black silhouette posters plastered on the side. I was surprised. Despite the massive mp3 market here, I'm the only person I know with an iPod. (I guess that's why they need the ads.)
Squire
My quote is from NY Newsday, today's edition. The SB is an event that many people who never watch football watch. Yes, the average football viewer is an adult male, however, that does not hold true for the SB.
MacRumors poll? Give me a break, this sites visitors are hardly representative of the population.
Speaking of non-representative polls, my office football pool is lucky to get 20 people a week to pay $5 to play out of 160 employees. 100 Super Bowl boxes at $10 a pop sold out in a day and a half.
Re: Apple Superbowl Ad?
I hope so, BUT I DONT THINK SO!!!
Dont get your hopes up. Nothing but the iTunes promotion will happen.
I hope so, BUT I DONT THINK SO!!!
Dont get your hopes up. Nothing but the iTunes promotion will happen.
No, the Super Bowl is only second to the final of the World Cup. Witch Brazil will win in 2006 and Gemany will win 2010. (yes, I do have this figured out)
I believe that Apple would use the superbowl as a means to profir much like the way they did in '84 when their machine sold 50% beyond their expectations. If Apple was to do it again, it would have to be to celebrate that old occurence.
Not all ads have been announced (I don't think every last one will be until the final second or after). I could be that Apple is being all secretive again
Apples not going to do any Superbowl ads. Why spend the money? Pepsi is doing most of the work and Apple saves the cash.
They are going to intro anything during the superbowl.....BESIDES the pepsi deal. Thats what the focus is on. Wait another 3 to 4 weeks for the other stuff.
They are going to intro anything during the superbowl.....BESIDES the pepsi deal. Thats what the focus is on. Wait another 3 to 4 weeks for the other stuff.
Re: Something HUGE during the Superball? Think not...
I would love that concluding statement: and you'll see how 2004 will be like 1984. Just in hopes that Apple gets the same sales as 1984.
Or more humerous yet: and you'll see how 2004 will be like "1984".
Originally posted by aljawad
OK, I'll be a conservative observer - albeit open-minded to all opinions. I look at the potentiality of the TV commercial itself.
I seem to recall that the airing of the 1984 commercial during the 1984 Superball wasnt in fact the first showing! Towards the end of 1983 the commercial was indeed aired in some local station late at night. That was done so that the commercial would be eligible for the equivalent of the Oscar awards that are handed to TV commercials and media advertisements (I think the whole story is told in The Apple Bathroom Reader or Apple Confidential, Im sorry I have neither of these books handy at the moment).
Now, Im not sure if the rules havent changed over the years, but would Apple air something big along the lines of the original 1984 commercial today without airing it previously to guarantee its eligibility in this years nominations?
Now, on the other hand, Apple might simply air the new 1984:2004 commercial I dont think older commercials will be eligible for nominations anyhow with a new caption (something like: On Feb. ##, Apple will introduce?????, and youll see why ). Or, even simpler, neither Apple nor the company producing the commercial would have any interest in any awards though I doubt it.
Again, Im no expert on this subject; if someone here has more knowledge regarding high profile TV commercials, please enlighten the rest of us
I would love that concluding statement: and you'll see how 2004 will be like 1984. Just in hopes that Apple gets the same sales as 1984.
Or more humerous yet: and you'll see how 2004 will be like "1984".
I tihnk what most people are forgetting is that this isn't a Macworld keynote; it's the Super Bowl. If Apple does something, as other people have said, it hopefully (business-wise) wouldn't be "Presenting the 1.5 GHz PowerBook G5." They'll have 30 seconds to leave an impression, and most people will just say, "Ho-hum, that's nice, I guess."
Consider the atmosphere in 1984. Mac was a dramatic change and really helped bring computing to the consumer. Besides, not a lot of people had heard of Apple (at least not to the extent that they're known now).
Think of yourself as an ad agency. You're appealing to tens or hundreds of millions of "normal" (ie, non-geek) consumers. Most of them will, unfortunately, have the impression that Apple is a company that offers expensive computers for students that won't work with any of the programs they have now. Apple has to do something to change that - or build on it. They did that with iPod and iTunes. Apple would be spending close to three million dollars to launch a product - it's not going to be a new accessory for the iPod. The 10% off iPods for yesterday and today in combo with the effects done on the 1984 commerical lead me to think that they'd do something with music - something really revolutionary that everyone could use.
I'm not saying that I think Apple will do anything at all. But about the lack of reports of Apple buying time: remember, this is a company that secures large, black drapes over posters at trade shows before they announce products.
Consider the atmosphere in 1984. Mac was a dramatic change and really helped bring computing to the consumer. Besides, not a lot of people had heard of Apple (at least not to the extent that they're known now).
Think of yourself as an ad agency. You're appealing to tens or hundreds of millions of "normal" (ie, non-geek) consumers. Most of them will, unfortunately, have the impression that Apple is a company that offers expensive computers for students that won't work with any of the programs they have now. Apple has to do something to change that - or build on it. They did that with iPod and iTunes. Apple would be spending close to three million dollars to launch a product - it's not going to be a new accessory for the iPod. The 10% off iPods for yesterday and today in combo with the effects done on the 1984 commerical lead me to think that they'd do something with music - something really revolutionary that everyone could use.
I'm not saying that I think Apple will do anything at all. But about the lack of reports of Apple buying time: remember, this is a company that secures large, black drapes over posters at trade shows before they announce products.
I just want to go on the record as saying, there will be an ad during the superbowl.
I am not an insider nor do I even profess to 'know'. It is pure conjecture.
But... you buy a superbowl ad when you have something new. Apple is sitiing on a lot of cash and is at what might be a key period for their company. Job's said, 'It's the 20th aniversary and we're goinng to make something of it.' And no, I'm not talking speed bumps. I'm talking, a new tablet, digital hub or something we haven't imagined yet. Jobs kept alluding to more things to come throughout the keynote.
One final not. I bought my first Mac last sumer and I haven't been this into a computer since I was 13, and that was an 'apple' at school. This thing has me glued!
I am not an insider nor do I even profess to 'know'. It is pure conjecture.
But... you buy a superbowl ad when you have something new. Apple is sitiing on a lot of cash and is at what might be a key period for their company. Job's said, 'It's the 20th aniversary and we're goinng to make something of it.' And no, I'm not talking speed bumps. I'm talking, a new tablet, digital hub or something we haven't imagined yet. Jobs kept alluding to more things to come throughout the keynote.
One final not. I bought my first Mac last sumer and I haven't been this into a computer since I was 13, and that was an 'apple' at school. This thing has me glued!
Originally posted by wdw_
ooooooh. I just imagined a great commercial.
out of no where comes clips from all the mac commercials (that actually feature macs) over the years in chronological order and fast motion. Then once it gets through all 20 years of commercials in about 15 seconds it lands on some kind of machine in silhouette slowly turning. and up come "Coming Soon" and the apple logo fades up.
Then let the rumors fly!
oh it would be great.
Hahaha! Great! I thought about this too, that would be so great! I would love that ad.
Hi,
did someone read this ?
http://ad-rag.com/108618.php
It states that Apple has at least inquired how many spots were left after CBS moved out its own promo ads ...
Is there hope ? ;-)
Cheers,
a German
did someone read this ?
http://ad-rag.com/108618.php
It states that Apple has at least inquired how many spots were left after CBS moved out its own promo ads ...
Is there hope ? ;-)
Cheers,
a German
somewhat off-topic but "iCar" is already taken
it's iChat Auto Reply - and it's a free download for iChat so your "away messages" actually get sent to AIM users and aren't there for the 1 person in your buddy list that actually uses iChat
it's iChat Auto Reply - and it's a free download for iChat so your "away messages" actually get sent to AIM users and aren't there for the 1 person in your buddy list that actually uses iChat
nothing new
apple's already telegraphed that the sb is going to be a launch pad for the pepsi-itune promo. that's it. even if apple had something new in the wings, they're not going to market against themselves. itunes/ipod were big holiday winners for them and this sb/pepsi tie-in is simply a way to keep the train on the rails and chugging along.
apple's already telegraphed that the sb is going to be a launch pad for the pepsi-itune promo. that's it. even if apple had something new in the wings, they're not going to market against themselves. itunes/ipod were big holiday winners for them and this sb/pepsi tie-in is simply a way to keep the train on the rails and chugging along.
maybe steve jobs will e some sort of special "surprise performer" for the halftime awards show, and give an impromtu stevenote