Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Teams Up With Dwayne 'The Rock' Johnson for Siri Movie

I think The Rock was trolling the MacRumors community by calling it a "movie" to see the reaction. Well played, Dwayne. Well played.
 
fatboyslick said:
ME: "Hey Siri, whats my schedule for today"
....
....
....
SIRI: "Hello. how can I help you"
ME: "I just asked you! What's my schedule"
...
...
SIRI: "I'm sorry, I didnt catch that"
ME: "WHAT IS MY SCHEDULE"
...
...
SIRI: "Let me search on the internet for "Sheds r you will"
Click to expand...

And here's what really happened:

ME: "Hey Siri, whats my schedule for today?"
SIRI: "Here's your schedule for today."
 
smaffei said:
You know Apple, maybe your money was better spent in actual "R&D" for Siri. This high profile commercial is just proof that you know Siri is losing ground to Alexa. Now, all you're trying to market is the feelz.
Click to expand...
marketing is feelz
 
Apple: the company that undoubtedly is dooming itself with every move it makes since 1976. Obviously this ad will put the final nail in the coffin... as all the other "final nails" did before.

XD
 
  • Like
Reactions: HippyRabbitFish
I watched it just like most of the people who commented will too. It was funny, I liked it. I laughed.

I did not see any new functions from Siri.
 
dannys1 said:
What you mean like when Kevin Costner advertised the Lisa?
Or when Jobs got Jeff Goldblum in to advertise Mac?
Or when they got a host of celebrities to feature in the Switches series in 02?
Or when they got Verne Troyer to advertise the PowerBook G4 in 03?
Or when they got U2 to advertise the iPod in 04?
Or Eminem in 05?
Or Bob Dylan in 06?
Or Paul McCartney in 07?

I could go on. You get the point.
[doublepost=1500893115][/doublepost]

The've read "movie" and actual though it was a movie and fallen over to make themselves look stupid in the comments section.

It's just another celebrity Apple ad, like the many many that were released every year under Jobs. People on here are stupid.
Click to expand...

Actually, that's Apple's fault for this. It should have never said 'movie' in the ad when it should've been something else. They failed in sending the message that it was going to be a 3 minute ad. But instead, they wanted to scream MOVIE!

It's misleading and dishonest. If Apple wanted to have fun with it, they should've been direct with the audience and say we have a three minute special for you to see on YouTube, featuring..The Rock!

It's called miscommunication on Apple's part and an advertisement fail.

I can see what they were trying to do but that video doesn't seem to do the job in sending the message, going the comedy route instead. I don't find it amusing really. The Rock's talented and entertaining to watch, especially during his glory wrestling days at the WWE.
 
ineedamac said:
I watched it just like most of the people who commented will too. It was funny, I liked it. I laughed.

I did not see any new functions from Siri.
Click to expand...
The advert is probably aimed at getting more people to use Siri's basic functionality. Voice assistants is still a way underutilised feature on smartphones, and I don't see anything wrong with marketing a feature to get more people to use it. Why not, since it's already there on your phone?
 
This "movie" felt awkward, forced, and cheap. The Rock shouldn't have done it, but the paycheck was probably too big to say no. Can't blame him for that.
 
farewelwilliams said:
That article doesn't even talk about what Apple really wants. I have TONS to say about this topic but I'm not going to type up a full article here. To keep it short:

- Apple wants a full all-in-one Apple-branded TV in every living room (not a set top box). This will solve many UX problems
- In order to sell these TVs, Apple wants to sell a service that everyone is willing to buy into

Operating under the assumption that Netflix will never license their original content to Apple's new (competing) service, Apple can either:
- Try to fight Netflix by building a better Netflix service with better original content and licensed content
- Buy Netflix, acquire the original content, and acquire the talent to support the new service

What about HBO? Other channels? They currently have complicated contracts with their distributors, so even if Apple acquired them, it'll take a while to transition to an Apple only service, which in the meantime can hurt current Apple TV customers/hurt the Apple brand. Hulu? Amazon Video? Never going to happen. But with Netflix - they're on their way to becoming a self sustaining/original content company without the need of licenses to other shows.
Click to expand...

Problem is Netflix has grown to the point of great clout that Apple doesn't have when it comes to streaming television. If I recall correctly, there was a vague story a few years ago how Netflix and Apple almost were in discussions about this idea of collaboration but somehow, it never materialized. Netflix pulled a "Sony" and ran with their own 'Playstation' just like how Sony ditched Nintendo's partnership plan over a CD-ROM project back in the 1990s.

Netflix's a powerhouse already. In my opinion, Apple's streaming content is a joke compared to Netflix.
 
it feels like in an upcoming commercial, they will snap some keyboard onto an iPad, and then queue the dancing office workers...
 
Spendlove said:
Sticks need to be removed from your collective lightning ports.

That advert was hilarious!

The vast majority of posters in this thread need to lighten up.
Click to expand...

True dat...

Those who were so sure it was a failed movie attempt came in blinded with hate, needing an anti-Apple narrative to support their anti-Apple agenda.
 
  • Like
Reactions: Spendlove
I find it weird that the font used on the website to promote the ad and Siri is in Myriad Set Pro. What happened to San Francisco?
 
Abazigal said:
The advert is probably aimed at getting more people to use Siri's basic functionality. Voice assistants is still a way underutilised feature on smartphones, and I don't see anything wrong with marketing a feature to get more people to use it. Why not, since it's already there on your phone?
Click to expand...
For new users that indeed might be true.
But for people that try to use Siri now for several years this is exactly the wrong message. Using Siri is a mixed experience, often meaning things must be done manually anyway.
Siri is just not reliable enough in daily life - let alone in case of emergency.
That has hardly improved over the last years, meaning that millions and millions of people are sitting around with a halfway working tool now.
Having to watch these stuntsman doing crazy things then is a parody on itself.
As any jr. marketing apprentice could imagine the logical reaction would be "rather spend the budget to improve it", or worse.
If that is the way how customers think about an IT company, there is need for de-ballmerisation from the ground up.
 
Last edited:
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back