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Read the report. Original plans for this quarter obviously were mmuch lower than for the previous one (seasonality). Now these plans are cut by 10% (sales are lower than what Apple expected). But that's all goog. Apple is switching to services anyways. Apple is new IBM.
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If all previous Nikkei articles were FUD why has AAPL tanked? I thought Apple just announced officially that sales are bad. Or did I read it in Nikkei?
I read the ”report” or rumor. They are adjusting for seasonality no matter how much spin is put on it.
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It seems that Tim Cook prefers to cut production and sell less than to cut prices and sell more.

First Apple will no longer report iPhone sales unit numbers
Second lower guidance
Third production cuts.
Fourth, keep increasing prices.

Brilliant ideas for the long term!!
As Tim Cook said in Jim Cramer interview, Apple thinks for the long term...NOT

Tim Cook is Pathetic.
Your opinion. Others think differently. I’m going to say aapl stock will recover and long term the company will be just fine. You go Tim.
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So the fact that the post Christmas production numbers are already the lowest of the year (so cut as per every post Christmas year) are being reduced even further is not surprising or unexpected?
No, it’s not surprising or unexpected. It is what it is, given Apple only made $84b last quarter. $1b per day.
 
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well if you slow down your customers iphones on purpose and trick them into upgrading - if thats your business ethics you can shift the obvious. you can hide it by charging higher prices ... thats the explanation why peak iphone has been shifted now for years - but now its finally here - bumm!
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in my opinion YOU and many other customers need to wake up, and become disloyal to one of the most unethical brands nowadays. apple is lying and betraying in the name - not love - but pure greed of their management - dont call the shareholders - they are not forcing the management to such a shameless behaviour!
Ok your opinion. I like apple and just bought a max. Expensive yes, worth it? Yes, to me.

My bet apple will get back on its earnings track as evidenced by last years same type of comments vs earnings.
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So Tim was lying essentially?
 
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You would think by the comments here that Apple is on its arse but it’s far from it. It could be worse, they could be reporting a 30% drop in profits like Samsung and this is just the start of the tech companies who will be reporting a downturn in business over the coming months.
 
I wonder what makes everyone so angry, don't you guys have better things to do in life, maybe find a hobby or something
It might be that some here bought themselves into a once innovative environment, to see their investments going into luxury, real estate, hughe piles of cash.
And managers wondering “What’s a computer ?” instead of leading its development.
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No matter what there are people here who will defend Apple no matter what the situation is.....And will be fine spending 2000 on a phone when the price gets there....They have the money and no matter what want the newest of everything.........that’s okay by me......but the phone market is getting saturated and they are only capable of so much.....I have an X and I love the phone but it is buggy as all get out......

I think they should have been making acquisitions with all that cash to move into other innovative areas.....
Stock buy backs at this point are pretty meaningless.......Their float is so high it’s like taking a piss in The Mississippi River......The should have bought Netflix long ago......

I have no idea what the next big thing will be but the people at Apple are smart enough to know.....I think Tim Cook is hesitant to pull the trigger...
You may have a sticky keyboard. You are advised to contact the nearest Apple authorized service provider
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I don’t trust Tim or anything coming out of Apple anymore after them telling customers iPad bending is normal
I guess it’s not the Apple sales that went awry, but the world shrunk and the markets went crazy.
Especially China. So time for a raise, Tim.
 
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Read the report. Original plans for this quarter obviously were mmuch lower than for the previous one (seasonality). Now these plans are cut by 10% (sales are lower than what Apple expected). But that's all goog. Apple is switching to services anyways. Apple is new IBM.
[doublepost=1547012111][/doublepost]
If all previous Nikkei articles were FUD why has AAPL tanked? I thought Apple just announced officially that sales are bad. Or did I read it in Nikkei?

Apple lowered guidance for the holiday quarter with 7% from 91 billion to $84 billion, compared to $78.4 billion last year these are not bad sales at all as they still grew 5%, just a wrong guidance because of market changes.

AAPL tanked because of investors freaking out.
 
People with blinkers on are missing the fact that the reduction after Christmas would already have been built into the 'Production Plan'. What this article is implying is that there has been a further 10% cut to the production plan. Also Tim Cook saying the iPhone Xr is currently the best selling iPhone doesn't mean anything without real numbers. It could be selling poorly but less poorly than the Xs or Xs Max, which would still make it the current best selling iphone.
 
People with blinkers on are missing the fact that the reduction after Christmas would already have been built into the 'Production Plan'. What this article is implying is that there has been a further 10% cut to the production plan. Also Tim Cook saying the iPhone Xr is currently the best selling iPhone doesn't mean anything without real numbers. It could be selling poorly but less poorly than the Xs or Xs Max, which would still make it the current best selling iphone.
Amen to the above.
 
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That's why Steve Jobs never chased earnings. He focused on wonderful experience for his customers and ensured they all can afford it. Earnings automatically followed without having to indulge in various measures. Don't challenge the customers, challenge yourself Apple!
 
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I don't think Tim Cook is the right person for an Apple innovational rebound. If you want someone to produce strong financial results and please shareholders? Tim Cook is your guy. If you want someone who can pioneer an iPhone rebound, revitalize Siri, not demonstrate yesteryear Apple hubris, and be bold? Then Tim Cook isn't your guy.
...
You have a processor capable of powering a laptop, but you have the OS that has UI elements since iOS 7 and the functionality of generations old Android software. Why, why, why?

I'm not sure what you're talking about! Today's Macs and iPhones are the envy of the industry from an industrial design standpoint. Just look at how competitors use Apple as their measuring stick! The problem is not that Apple isn't innovating anymore... the gap between Apple and the alternatives has narrowed drastically, to the point that Apple is no longer standing out from the crowd.

Does Apple need to work harder? Yes, but I also believe they are. They have several long-game strategies happening, such as working on migrating macOS to their A-series processors. There's no way that can happen overnight, in a year, or even two years. It's a major project! Meanwhile, they continue to produce industry-leading hardware on several fronts.

I just wish they had a broader balance of price points. A $1000 Mac mini (in Canada) is not my idea of an affordable computer, which you still need to add keyboard, mouse and screen to. I think they are hoping most people already have those other components ready to plug in. It's a major misfire, though, to price the new mini so high, regardless of how much engineering and technology is packed into it. It's likely far more powerful than many people need, which suggests that Apple missed the mark.

I'm loving my XR, but I do hope Apple has the wisdom to scale its tech down to the SE size. That would be brilliant!
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well if you slow down your customers iphones on purpose and trick them into upgrading - if thats your business ethics you can shift the obvious. you can hide it by charging higher prices ... thats the explanation why peak iphone has been shifted now for years - but now its finally here - bumm!
[doublepost=1547023102][/doublepost]

in my opinion YOU and many other customers need to wake up, and become disloyal to one of the most unethical brands nowadays. apple is lying and betraying in the name - not love - but pure greed of their management - dont call the shareholders - they are not forcing the management to such a shameless behaviour!

Keep believing your mystical fairy tales. Remember, there's two sides to every coin, so there is the _possibility_ that everything you believe is completely false, and you are choosing to believe it because it makes you feel better. Belief is a powerful thing. I choose to believe Apple had its customers' best interests at heart, but miscalculated how the changes would be received and interpreted. I don't believe they had any malicious intentions. Proof exists to support that, too, but not to support your theories.
 
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Funny how this articles blames trade war and cheap battery replacement. How about the fact that iPhone cost more than a $1000 you think every Chinese and Americans can afford that? If first world country thinks a $1000 phone is expensive how much more in other countries.:rolleyes:
 
Or the article is a guess, a bad guess, since no one knows the real numbers, and Tim is telling the truth.
...apart from we had the numbers for the iPhone 8 & X; it's only the 2018 models and foward which we'll never know.
 
Read the report. Original plans for this quarter obviously were mmuch lower than for the previous one (seasonality). Now these plans are cut by 10% (sales are lower than what Apple expected). But that's all goog. Apple is switching to services anyways. Apple is new IBM.
[doublepost=1547012111][/doublepost]
If all previous Nikkei articles were FUD why has AAPL tanked? I thought Apple just announced officially that sales are bad. Or did I read it in Nikkei?

If you have been following Nikkei reports for the last few years you would know that they have done alot of these reports of production cuts and iPhones not selling and they have been completely wrong on so many occasions. Just because Apple now actually _is_ selling less then they expected does not make Nikkei a more reliable source. If you keep on saying one thing over and over again, finally you might be right but the track record of Nikkei is awful.
 
Cutting production after the holiday shopping season is something the Apple has done every single year. It is neither surprising nor unexpected. Not sure why this appears to be some new strategy by Apple.
It’s a cut from “earlier projection (of Jan-Mar)” not cut from holiday quarter. Read the article people.
 
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