Apple to Cut iPhone 6s and 6s Plus Production by 30% in Q1 2016

[gugy]

I think part of the problem is people are hanging to their devices longer. I was at first very excited to get the 6s but I decided to hold an extra year on my 5s. It works perfectly and I could live with it another year and save $ on the process. I usually update every two years but twice waited for a 3 year cycle.
I'll be in line for iPhone 7.

 

[indiekiduk]

I think the reason is they removed the vibrator

 

[HarryWarden]

I sold my 6 and bought a 6S because of the fact that I was eligible for an upgrade, the upgraded camera and I had seen Youtube videos that show the 6S being tougher.

Once I got it I appreciated the fact that the Touch ID was faster and more seamless, and that the RAM increased browsing speeds. But the main reason I kept it was the 3D Touch keyboard that makes it very easy to move my cursor around in emails and documents. Sounds weird, but I find it to be a great time and frustration saver.

Nothing wrong with keeping a 6 until later this year, though.

3D Touch keyboard? I have a 6S Plus and did not know about this. How does it help?

 

[Yojimbo007]

I absolutely agree. The only thing is that many of those people who upgrade because of a cracked screen or bad battery don't get the newest flagship model. I know several people (anecdotal evidence means nothing, but still) that went with the 5S or 6 vs the 6S just for price.

Still, one thing Apple has going for it is that "new iPhone" hype. I don't know how much longer it can sustain, but many people upgrade just to upgrade.

What you are saying has been true for every upgrade interval.
But yet look at where we are compared to the original iphone.
With a 6S one has close to a full blown desktop computer and performance in their pockets... Signifucantly and noticibaly faster and smoother than the 6 !!!
But i guess more people are interested in color than performance..?
Also 3d touch is fantastic.. But it requires changing old habits . ...

 

[rp2011]

I have been due for an upgrade for over a year now. I just had to wait out the 6 cycle. They never seemed as premium as my 5s, and looked abnormally large and goofy compared to other phones of that screen size. Plus the rumors of an updated 4" I'll wait it out, no problem. My 5s is good to go until the 7's are out.

 

[Michael Scrip]

I was not going to upgrade from the 6 Plus to the 6s Plus and right now, I am glad I didn't spend $949 for this new phone, because, to be honest, in my opinion, it's not worth it.

Apple didn't make the iPhone 6S for iPhone 6 users.

They made it for iPhone 5S, iPhone 5, iPhone 4S users.

And anyone new who is looking to get into the iPhone game.

 

[827538]

Very similar experience to you. Right down to the sister loving the Rose Gold model haha

I also agree that the curve is getting smaller and smaller. With the subsidization going away and phones getting more and more expensive, this may turn out to be a good thing from a consumer perspective

Here in the UK I don't see subsidized contracts going away. Infact I just went to a contract because it was an absolute steal (was intending going SIM only and buying my phone outright), £75 upfront for 64GB and £31/m which results in my 3GB 4G Unlimited texts and minutes only costing me £8.33/m which is too good to pass up.

Also the Rose gold is the tackiest thing I've ever seen but I am more into the sophistication comes from subtlety approach with my Omega/suits/car. Gold/Rose Gold is for girls/arabs and chinese women. But that's just one mans opinion.

 

[Eduardo Forneck]

that is absolutely great for us, costumers.

 

[Yojimbo007]

I wouldn't say there is a big difference - but when using the 6 again after getting used to the 6s you notice the 6s is a little faster, the Touch ID is a little better in recognising my fingerprint, the camera is a little better, the battery seems to last a little longer (which doesn't really make sense I guess) and most important - it feels way more stable (including the screen! especially when accidentally dropping it). I wouldn't like to go back, but I can see how many people hesitate to spend so much money on such minor improvements.

A little....???
Come on !!!!!!!!!
[doublepost=1452032326][/doublepost]

I realize that. Just saying I'm not upgrading my phone, and many others won't either, until the contract is up.

Most dont... That is not a new phenomenon for 6s cycle ....

 

[rumorsdan]

If the phones were not so damn expensive, maybe they would sell more. They should be half the price.

 

[Kevin2055]

It is just too expensive. Amazon sold many many Nexus 6 for only $200 on black Friday; the deal lasted for a long time.

 

[Robstevo]

It's just too expensive now because of apple prices and the strong US Dollar.

Here in Australia a 64gb 6splus is 1379! For that you can buy the latest android phones with expandable memory, and a tablet.

 

[freepomme]

Because the 6/6Plus were incredible releases and still are ( i miss mine).

I upgraded to the 6S just out of habit and the truth is i had more attachment to the 6 than i do to the 6S which is just...meh

Also the general public will only upgrade if the device looks noticeably different AND their contract is up.

I don't put it on all day, but usually at around 10-20% (when those notifications pop up) an that adds an extra hour or so battery life. I usually get home with about 30% battery (same with the 6 when it was my daily driver) so I never need to use it most days unless I am testing the battery out for fun. I would imagine for a 6 user on iOS 9, it would be similar. The thing is, the 6 only has a ~5% larger battery. In real work use that is negligible. Your initial post would have someone thinking the 6 has 2x the battery capacity or something significant.

Both phones give the user "all day" battery with general use, at least for myself and others. I cannot comment as to what your uses are (for example, perhaps you don't use LTE or you do use bluetooth, or if you have an Apple watch those seem to suck battery life away - when I owned one, in my experience it did)

But again, you're not appreciating how small a difference ~5% is. They both offer similar battery life, is my point. The Phone 6 is not in some other tier of battery performance because it has a 5% larger capacity battery and more power hungry components.

Obviously your experience with the 6s has been different, so I can't say your experiences are wrong - there is a chance you have a faulty battery or there is a bug you are experiencing leading to battery to drain,

but what I am trying to get at is the differences are so marginal between the 6 and 6s between battery life (and those differences are offset by the more power efficient chips in the 6s) that you should not be getting wildly different battery life in real time use. They should be the same, or similar.

If you are getting differences, then its not because of the 5% smaller capacity, but something wrong with either your software or hardware.

The iPhone battery is never good.

 

[Kevin2055]

The best part of 6S are 2GB memory and water resistant, but Apple doesn't promote them at all.

 

[bassanoclapper]

Design as horrid as last year, marginal performance improvements, gimmicky 3D touch feature and even worse battery. Least exciting update to date.

Jony Ive in particular needs to step it up.

I'm finding 3D Touch to be a really useful feature. Can't say battery life is any worse than my 6 was either, YMMV

 

[ProjectManager101]

DOOOOOOOOOOOOOOOOMED

Yeap... a shallow management with no creativity and lack of a coherent user interface, now, to do anything takes a load of steps. That is something Steve Jobs had under control, no any more.

Apple is doing just as Hollywood, doing prequels, sequels and remakes. Lack of creativity "lets just burn out what we know has worked, lets vandalize what we have".

 

[brofkand]

Only Apple knows what is possible with their technology and what is not. What they have stated though, is that the screen has extra hardware that allows it to temporarily become much brighter than the screen can be when on full brightness and during normal use. This extra hardware enables the screen to become super bright long enough to take a photo. This hardware is not present in older iPhones. Now, if Apple were to code iOS 9 for older iPhones to use the backlight to take a picture using it as a front-facing flash, the results would be much worse than on the iPhone 6s where the hardware is designed for such a feature. Saying it's all software is just completely untrue. Live photos may also require extra hardware, such as the faster chip, or something in the camera hardware that enables that feature. Don't assume it's all software.

Macs have been using their display as a flash since 2005 when the iMac with iSight was first introduced. I don't believe that it REQUIRES extra hardware for one second. Maybe the brighter LEDs of the 6S lead to a better experience, but to say the iPhone 6's screen would be much worse is ridiculous. I have often used it's screen as a flashlight open to the Notes app (which is mostly white).

 

[Bbqthis]

Yeap... a shallow management with no creativity and lack of a coherent user interface, now, to do anything takes a load of steps. That is something Steve Jobs had under control, no any more.

Apple is doing just as Hollywood, doing prequels, sequels and remakes. Lack of creativity "lets just burn out what we know has worked, lets vandalize what we have".

No, mine was sarcasm. Any more than 4 O's and it's sarcasm, don't you know that?

 

[psimac]

Perception is everything, isn't it? Did it ever occur to anyone that they may have sold more 6s-series models earlier on than any previous iPhone model? Perhaps they were able to cure pent-up demand more expediently than ever before?

This "sky is falling" mentality is way too commonplace in the media these days.

 

[dark_knight177]

Most dont... That is not a new phenomenon for 6s cycle ....

It has nothing to do with being S cycle.

Sales of iPhones will drop dramatically from now on. The reason is that most carriers did away with contracts and suddenly in consumer's mind iPhones somehow don't cost just "$200" like they did before.

Consumers and masses don't care about installment pricing or anything like that, all they see is sticker price.

All they know is this: iPhones somehow cost $749 versus just $199 they used to cost previously, and instantly the decision is made to buy an Android phone. Very very few consumers will buy a freaking phone for $749, installment or not.

Most consumers don't notice a difference between iOS and Android, therefore they will choose the cheaper option.
In fact the reason iPhone took off was because of contracts, no really Apple invented heavily subsidized pricing model with their mandatory $30 data plan option back on 2008.

When people are tricked into thinking that both iPhone and Android costs the same $199 they will choose the iPhone, but when the sticker price reads $749 they will most definitely choose Android.

Apple is up for a rude awakening in 2016. Apple's trickery with $199 dollar iPhone is finally exposed in consumers' minds.

 

[newdeal]

So many people have smart phones right now that I am sure their new device sales are suffering. As the devices get better less people will be compelled to upgrade. All these switchers from Android are eventually going to dry up. I have said it numerous times and get disagreed with time after time and will say it again, Apple is not a stock to buy at this point as in the next 5 years it is likely to be a shell of it;s former self given that iphone sales make up the majority of their earnings. Their next big hit is going to be either home automation, or a car. Home automation they have not taken seriously, but if they wanted to they could, and I am not convinced that they can pull off being a car dealer unless they put a huge sum of cash into it, and the auto industry just isn't that great of a business to be in. Turning our lives into the movie demolition man should be their goal at this point (well from a tech standpoint, although I could do ithout the three seashells)

 

[Marx55]

Apple should cut prices 50% and thus boost sales 20-fold.

 

[JackieInCo]

I'm still using an iPhone 6 Plus, but (for those using a 6S) was Force Touch and a better camera vast improvements for you to have upgraded? And how's the extra RAM helping you?

I upgraded. I bought a 6S+ and a 6S and still am using my 6+. I'm not seeing any difference in the battery life between my 6+ and 6S+. Both are giving me between 2-3 days standby with 7-10 hrs usage. I don't use the 3D touch all that much but the speed and extra RAM make the difference. I don't like however that my Safari tabs no longer refresh upon switching to them, I have to do that now.

 

[yaxomoxay]

Apple should cut prices 50% and thus boost sales 20-fold.

Therefore going from a perceived high-end brand to a low-end one? Will never happen, it would hurt sales in the long run.

 

[wigby]

I have a 6 and just got a 6S in last week. I'm returning it. The extra RAM does not affect my usage and the camera is not what I'd call a vast improvement. Live Photos and the front facing camera flash are software upgrades and should have been part of iOS 9 for iPhone 6 users at least, but they're gimmicks to me. I've not yet seen force touch to be worthwhile. Hoping the 7 is a worthwhile upgrade this fall, otherwise I'll keep my 6 for another year. I did the same with the iPhone 4; didn't get another iPhone until the 5S.

Sounds like a 5 minute trip to the Apple Store could've told you what you needed to know. Why did you even buy it?