Apple to Enter Verizon-AT&T Spat With Two New iPhone Ads

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BusinessWeek reports that Apple is stepping into the Verizon-AT&T spat with two new ads to be released tonight touting the iPhone's ability to handle voice and data connections simultaneously via 3G. That ability has been featured as one of AT&T's talking points to differentiate itself from Verizon's 3G network in an attempt to counter Verizon's ads attacking AT&T's 3G network coverage.
The ads can't help but be viewed against the backdrop of the fight between Verizon Wireless and Apple's partner AT&T, the one that's spawned a lawsuit for Verizon's "There’s A Map For That" TV spots. Here we see Apple doing its part as both a good AT&T partner, and touting a great feature of the iPhone all at once.
AT&T filed suit earlier this month over what it calls "blatantly false and misleading" advertising messages from Verizon, but Verizon quickly refuted the charges, noting pithily that "the truth hurts." A federal judge has denied AT&T's request for a temporary restraining order preventing Verizon's ads from being shown, but the full case will proceed beginning December 16th.



Article Link: Apple to Enter Verizon-AT&T Spat With Two New iPhone Ads
 

Unspoken Demise

macrumors 68040
Apr 16, 2009
3,692
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Regardless of Apple's feelings towards AT&T, for the time being, they are their partner, and they came through for their partner as they should.

Kudos to Apple.
 
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Rocketman

macrumors 603
Anytime you can accurately tout an exclusive feature with real lifestyle impact and "ah hah" value, the positive message drowns out the ad wars.

Good job Apple.

In fact do more exclusive or neato "features ads" like this.

Smartphones and networks, "we eat their lunch." :D

Rocketman
 
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JGuez

macrumors member
Jun 20, 2008
82
0
Doesn't seem like such an amazing feature but it actually is....

My brother needed directions, so I put him on speaker phone as I went to Google Maps and read him the directions.

I'm someone who think the Verizon ads are smart btw....
 
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poppe

macrumors 68020
Apr 29, 2006
2,199
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Woodland Hills
Really? I did not know we could do this!! You have to be on 3G though? I like the 3G speed and this is an awesome feature too, but it really is going to kill my battery life even more if I multitask with 3G on.

Still good to know.
 
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rorschach

macrumors 68020
Jul 27, 2003
2,064
591
At least these ads, unlike AT&T's, focus on the REAL advantages that the iPhone/AT&T have over Verizon. Doesn't mean AT&T sucks any less, but this is how they need to be competing...not by taking Verizon's bait.
 
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tbealmear

macrumors regular
Jul 1, 2007
114
0
Morgantown, WV
Really? I did not know we could do this!! You have to be on 3G though? I like the 3G speed and this is an awesome feature too, but it really is going to kill my battery life even more if I multitask with 3G on.

Still good to know.
You don't have to be on 3G, but if you aren't, you waste your minutes pretty fast while to use EDGE to look something up ;)
 
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beez1717

macrumors member
Oct 16, 2007
79
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Earth
wtf

The iphone isn't the only phone which can do this. My Blackberry Storm can do this..... so i don't see how this is so special...
 
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wilycoder

macrumors 6502
Aug 4, 2008
337
0
Screw ads

Screw ads and anything to do with 'marketing'.

They are the very definition of evil.

Yes, I am an engineer :cool:
 
Comment

NoExpectations

macrumors 6502a
Sep 23, 2008
671
2
Ha Ha Verizon

Well, Verizon, you wanted to start a fight, eh? These ads, and the recent ones by AT&T that came out last night, show a critical flaw on your "superior" network: Verizon does not support concurrent voice and data access. I, for one, use the Cisco WEBEX App. This App allows me to call into a conference bride AND view the presentation (usually a PPT) at the same time.

Maybe this is why AT&T got the iPhone to begin with and why more business users choose AT&T over any other provider.

Good luck with that DROID (and the 256MB App limit!) :)
 
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NoExpectations

macrumors 6502a
Sep 23, 2008
671
2
At least these ads, unlike AT&T's, focus on the REAL advantages that the iPhone/AT&T have over Verizon. Doesn't mean AT&T sucks any less, but this is how they need to be competing...not by taking Verizon's bait.
AT&T came out with 2 new ads last night. One not so good....one real good.
 
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Buschmaster

macrumors 65816
Feb 12, 2006
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Minnesota
You don't have to be on 3G, but if you aren't, you waste your minutes pretty fast while to use EDGE to look something up ;)
I believe EDGE isn't broadband, meaning, voice OR data.

3G you can get voice and/or data.

However, with WiFi you should be able to do both as well, correct?
 
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Txjole

macrumors member
Feb 22, 2008
91
0
Why wont AT&T come out with a program to pay a portion of a Verizon cancellation fee? This would be a huge blow to Verizon, all these people jumping ship for a cheaper then before I-phone. They could roll the cost in the phone bill like an extra $10 a month for those that wish to do it.
 
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Rojo

macrumors 65816
Sep 26, 2006
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Brookyln
As much as I gripe about AT&T, the ability to do voice & data simulatenously has saved me on soooooo many occassions, you have no idea. It REALLY comes in handy -- enough that I would hesitate about switching networks if ever given the chance.

But man...AT&T really needs to do something about having better service in NYC....
 
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mrbrightside623

macrumors regular
Mar 21, 2009
164
0
San Jose, CA
You don't have to be on 3G, but if you aren't, you waste your minutes pretty fast while to use EDGE to look something up ;)
??? It doesn't use your minutes if you are on Edge network. I have the original iPhone and I use this feature a lot and never has my minutes been used in the process. Unless you are speaking of minutes as in wasting your own time since it takes longer for things to load on Edge?

EDIT: Actually I stand corrected lol. Usually on wifi in my house so I mistakenly thought Edge. But I don't think it would take your minutes though....

-Tony
 
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