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I don't get the whole debate on Kuo - even a casual reader here can probably tell he's one of the better rumour sources.

It sounds to m like they are breaking with the two year design cycle this year. They may have done something a bit different in 2016, and again in 2018. But the rumours seem to suggest they are bringing forward the 2018 redesign forward to 2017. So it probably makes sense to retain the 6 design largely unchanged for 2016.

I suspect they might drop the 5/5S/6/6S naming convention also, as it would be out of sync to have the 7S in 2017 see the major redesign. Wouldn't surprise me to see them drop the numbers altogether.

iPhone SE could become iPhone, and the flagship models could become iPhone Pro. Although that jars slightly, as phones are far more a consumer device that most people have, and it might be a misstep to pitch the flagship iPhone for professionals only. Although I guess that's exactly what they are doing with the 9.7" iPad, so who knows.
 
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You just watch those Chinese lining up for the iPhone 8!

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Actually, I can see the logic if this were true. They can reposition themselves against the increased competition by diversifying the range and having a flagship phone packed with greater patent protected functionality and form.

Liquid metal, distance wireless charging, wireless headphone format etc. The sort of things that will not be so easy to be ripped off by the Chinese clones, or at very least, earn Apple extra patent income if they do.

Clearly they can’t get the tech ready in time for 2016, so the 10th Anniversary is a good excuse to change strategy. A cycle reboot something like this:

2016
iPhone 7 – Phone upgrade to the core product.
iPhone 7 XL - Phablet upgrade to core product.

2017
iPhone Pro – Liquid metal, wireless charging AMOLED curved super flagship.
iPhone SE2 – Small ,budget option for world market, using tech from the 7.

2018
iPhone 8 – Phone upgrade to the core product. Starts to take tech from the iPhone Pro.
iPhone 8 XL - Phablet upgrade to core product. Starts to take tech from iPhone Pro.

2019
iPhone Pro 2 – Newest patented tech flagship.
iPhone SE3 - Small budget option for world market, using tech from the 8.

2020
iPhone 9 - Phone upgrade to the core product. Starts to take tech from the iPhone Pro 2.
iPhone 9 XL - Phablet upgrade to core product. Starts to take tech from iPhone Pro 2.

A cycle like this would balance the income more effectively. Year 1 - Core product, high margin. Year 2 - Flagship and Budget, premium margin and low margin. It will utilise the components in an optimum manner and diversify the range, lowering the risk if one line is not well received.

.

"XL"? Ugh. Please, this isn't Microsoft.
 
Honestly, smart phone is at its mature state.
Innovation would be very marginal compare to earlier phone release.

Reckon it's time to focus on the very core which appease every user rather than colour options and making the device thinner.
 
Honestly, smart phone is at its mature state.
Innovation would be very marginal compare to earlier phone release.

Reckon it's time to focus on the very core which appease every user rather than colour options and making the device thinner.
Appeasing every single user, all one billion of them, will never happen.
 
AMOLED sounds good but not sure of the body of glass. Don't want it to shatter when it lands on the back.
 
For all those "predicting" AMOLED, folk have been "predicting" AMOLED for many years now, usually from people not taking into account that Apple aren't completely stupid, and don't "fix" what isn't broken.

IPS works and works well, and yes, AMOLED is on the watch, but then you're not taking photos & videos and editing them on the watch.

LCD is an extremely mature display technology, tried and tested, it's literally everywhere from the cheapest personal DVD player to the most expensive 4K TV. AMOLED is far, far away from reaching the level of maturity that LCD is now at. It's that simple.
 
Looking more and more like the iPhone 7 is shaping up to be the most underwhelming iPhone release ever.Anyone would be a fool to buy it considering the dramatic change in 2017
Makes me wonder what the 7 (why even call it the 7) is going to be like. I can upghrade every 12 months (or earlier if I pay off the balance) so it wouldn't be too bad to get the 7 for me. It would need a higher res screen though or else I'm really not interested.
 
Appeasing every single user, all one billion of them, will never happen.
True that. However, every single user would love to have some features improve on.
Take an example of battery life – to some now, it might suffice but nobody would say no to more battery life.
 
True that. However, every single user would love to have some features improve on.
Take an example of battery life – to some now, it might suffice but nobody would say no to more battery life.

Improved battery life is something we can all agree on and I wish Apple would do more on that part rather than just making sure battery life isn't worse than last year's model which wasn't anything to brag about in the first place (not talking about the Plus models of course).
 
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Here is my prediction. Alongside the 7s and 7s plus, they will debute this 10th anniversary special edition phone. Now only for the low price of $1499.
 
Looking more and more everyday like this September we'll be seeing an iPhone 6SE rather than a distinct upgrade. New camera, screen adoption from new iPad Pro new form factor and a LOT of hyperbolic oversell from Apple.
 
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You really don't know how much you'd regret Jony Ive having no influence over Apple product design. No, I mean you REALLY REALLY have no idea, you'd wish you'd said nothing.

Sorry to be cynical, but if the guy dies tomorrow designs and life will go on.

I do like the Dieter Rams design philosophy he follows or adapts, however there are plenty of
good designers in the world.
BTW: Not every design of his is a winner.

I am sure Apple with it's deep pockets will find them.
 
I'm waiting for the carbon fiber case with flexible oled screen powered by fuel cell and drop and bend proof.
 
Looking more and more everyday like this September we'll be seeing an iPhone 6SE rather than a distinct upgrade. New camera, screen adoption from new iPad Pro new form factor and a LOT of hyperbolic oversell from Apple.
sounds more and more like keeping the 6S plus instead of upgrading to the 7. Might get the S7 edge as a 2nd phone for this year
 
Do we really think that Apple would either (1) not release an updated design for 2016, extending the iPhone 6 design across three years instead of the average 2, or (2) release updated designs in both 2016 and 2017? Both options seem unlikely to me.

That said, I always thought that the glass design was more beautiful on the iPhone than the aluminium design. For one reason or another, while I think the aluminum back of the iPad looks fantastic, it hasn't worked as well for me on the iPhone.
There is something sensational about the glass design.
Anyone can make a phone out of metal or plastic.
But only Apple can make one out of glass.

Apple changing their hardware design every 2 years is too frequent as it is. The physical accessory market has had literally no chance to mature or to make anything truly special or significant.

I personally don't favor the "changing the design every 2 years just to satisfy armchair critics" method. I think Apple should settle on a hardware design that has some future upgradability, but ultimately will allow the physical accessory market to gain some traction.
 
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Lots of possibilities are created with an all glass casing…

  1. To the edge display
  2. On the edge display
  3. Rear display (smaller, perhaps.. but for what use? Time display? Countdown for photo timer?)
  4. Digitizers can be anywhere on the device. (Edge/rear gesture detection, if able to filter out unintended gestures)
  5. Ability to remove ALL physical buttons… Localized Taptic feedback on the edges where volume/power would be. These buttons could be hidden and shown as needed, if there is a wraparound display. 3D Touch enabled home button would also be slick.

If they do end up with this design, they will need to make the glass strong as hell, stronger than whatever is in Corning's current lineup. Apple needs to address device fragility. If they nail that, it would be a huge differentiator.

Also, how do you address the feel in hand? 6(s)(+)'s are so slippery without a case. I could only imagine that transitioning to an all glass case would make things even more slippery.

All five of those points make be cringe. Adding complexity or even functionality does not nessesarily make a better device. It also shuts out a lot of folks who like a case for protection and better grip.
 
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I'm glad their is an article to this, i can't see anything but a blank space where an image should be.

If the casing is glass wouldn't that mean more returns too ? more people who break their phones ? The iPhone drop-testers will all be out scoring 100% because their cases would have all cracked.
 
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