Apple TV+ Being Rebranded as Apple TV

[JulianL]

Apple Theater
Apple Media
Apple Playbill
Apple somethingotherthanTV

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Apple HomeHub? That's me still on my soapbox trying to convince myself that a new more powerful SoC will have it as the heart of a push by Apple into smart home stuff where the box currently called Apple TV becomes a local AI engine to run LLMs locally, maybe do analysis on video feeds (like the Frigate add-on for Home Assistant does) etc.

Or maybe Apple could take inspiration from Prince and name it with an unpronounceable symbol and then in future we can all refer to it as "the hardware formerly known as Apple TV".

 

[btrach144]

This is as dumb as Microsoft calling everything copilot.

This will create maximum customer confusion.

 

[Hey Now]

Yo dog, I heard you like Apple TV, so we put Apple TV in your Apple TV so you can watch Apple TV on your Apple TV

 

[shurcooL]

Reminds me of this post from 2019: https://dcurt.is/apple-tv-all-the-way-down.

 

[WarmWinterHat]

Tim Apple TV.

Maybe they'll switch the device to a stick.. Probably not. 🤷🏻‍♂️

 

[Innovati0n]

Ok, whatever.
The “plus” will get resurrected once there will be an ad tier and an ad-free tier …

Agreed, I think they need free tiers of every product. Apple Fitness could give access to a few free workouts a week and no ability to create custom plans. + has everything. iCloud+ makes sense already.

 

[dg1974]

An HomePods like device with an HDMI output and a remote.

 

[Innovati0n]

perhaps name the box MacTV (like MacMini, MacStudio, MacPro)

Not unless it runs macOS and why would it

 

[bigchrisfgb]

ok I can see one of their updated products this week/month being an Apple TV box with a slightly different name. I can’t see them having the service and box with the same name.

This is it. The new Apple TV set box is going to have a different name.

 

[VisceralRealist]

So are they removing the "+" from the other subscription services? This has always been inconsistent. There's no free tier of Apple Music, yet it doesn't have "+" in the name...

 

[Innovati0n]

So are they removing the "+" from the other subscription services? This has always been inconsistent. There's no free tier of Apple Music, yet it doesn't have "+" in the name...

They should. Makes no sense to have a Fitness+ when there isn't a Fitness.

 

[Shanghaichica]

I get that they want to keep the same naming between the Apple TV app and the streaming service, but what about the Apple TV device? Will that be renamed to avoid confusion?

 

[verniesgarden]

This will make things easier for people .

like "Android Auto" and "Android Automotive" being two distinct products

 

[andrewxgx]

only Apple TV? entire "plus" branding is dumb AF

 

[platinumaqua]

Current Apple seems to have trouble coming up with consistent, distinct, and memorable product names

 

[Hogswarts]

All of the past confusion because Steve Jobs & Co. couldn't suss out a way of making a TV with Apple guts.

 

[williamkey123]

And yet the website they announce this on still has the title "Apple TV+ Press" at the top... 🙄

Branding is hard

 

[Stuipdboy1000]

And yet the website they announce this on still has the title "Apple TV+ Press" at the top... 🙄

Branding is hard

I would imagine if the Apple TV box gets updated/renames this week then they’ll be saving updating all the marketing changes til then to do it in one fell swoop.

 

[William Gates]

I downloaded the Apple TV app on my LG to watch Apple TV, while my friend uses his Apple TV to watch Apple TV

"while my friend uses his Apple TV to watch Apple TV on his LG TV"

 

[poematik13]

I wonder what they'll rename the apple TV hardware to.

 

[yeahtyeaht]

Current Apple seems to have trouble coming up with consistent, distinct, and memorable product names

Ironically Apple was never more consistent with names than today. It got way more chaotic after they released the first iPhone and it's easier than ever (with some exceptions)

 

[verniesgarden]

New Apple TV imminent with a different name.

EDIT: Apple Home sounds like an option.

other than "Apple Home" is already used for the interconnected platform.

my guess is "Apple Play" or something

 

[salz4life]

iTV..... wait....

 

[Plutonius]

I guess it's no longer "+" .

 

[TalkieToaster]

Genius