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Apple HomeHub? That's me still on my soapbox trying to convince myself that a new more powerful SoC will have it as the heart of a push by Apple into smart home stuff where the box currently called Apple TV becomes a local AI engine to run LLMs locally, maybe do analysis on video feeds (like the Frigate add-on for Home Assistant does) etc.

Or maybe Apple could take inspiration from Prince and name it with an unpronounceable symbol and then in future we can all refer to it as "the hardware formerly known as Apple TV".
 
Ok, whatever.
The “plus” will get resurrected once there will be an ad tier and an ad-free tier …
Agreed, I think they need free tiers of every product. Apple Fitness could give access to a few free workouts a week and no ability to create custom plans. + has everything. iCloud+ makes sense already.
 
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ok I can see one of their updated products this week/month being an Apple TV box with a slightly different name. I can’t see them having the service and box with the same name.
This is it. The new Apple TV set box is going to have a different name.
 
I get that they want to keep the same naming between the Apple TV app and the streaming service, but what about the Apple TV device? Will that be renamed to avoid confusion?
 
All of the past confusion because Steve Jobs & Co. couldn't suss out a way of making a TV with Apple guts.
 
Current Apple seems to have trouble coming up with consistent, distinct, and memorable product names
Ironically Apple was never more consistent with names than today. It got way more chaotic after they released the first iPhone and it's easier than ever (with some exceptions)
 
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