There is something everyone is forgetting: critical response.
These shows are boring. They might be good for extremely bored people, except there are so many better things to do and see if you have a computer or game console or healthy body. Apple's M.O. is like throwing mud at a wall; sooner or later they hope to break through with obvious results.
Televisual entertainment has become true ephemera due to APPLE (among others, but due to the whole tech industry) making streaming and digitalization of media. Simply put--entertainment was once prestigious due to it being an EVENT that you had to schedule for, in order to see and experience. The "event" of entertainment was inherent in the stage plays, the movies, and even TV until the VCR in 1976. Even with the VCR, televisual entertainment events were still best seen as events in theaters or on TV due to having these events as ways to connect to people through shared experiences the next day or week. The events became culturally important tools to give people things to unite over.
Entertainment was about UNITING people. (Docket this)
Nowadays, for the past 15 years, media has been heavy digitized and passed about via computer. In the past 10 years it became very common for the younger and more tech-able people to get most all television and films for free via the internet. Now, in the last 5 years, it has become even easier for all people to get these shows and even fresh movies via the internet (illegally, but without any real fear of legal reprisal for the average pirate-consumer). Entertainment is no longer an EVENT, aside from prestige movies that build a narrative and lure people in (Star Wars, Marvel, etc) (The "1001 Arabian Nights" phenomena of storytelling). Add to that an industry that has blown up and diluted the talent, and a centralized industry that inadequately chooses talent and promotes talent and content, and you have a public that generally finds televisual entertainment to be a waste of time, boring, and disconnected from the useful "event" paradigm of entertainment in pre-digital days.
To prove my point, I point you to television ratings over the years. Look back to the 60s, when the USA had event based television, and the population was only around 220 million; 60 million (yes, 60!) would watch the top shows of the week. In the 90s, when the USA had VCRs to record TV and a population in the upper 200 millions, the top show of the week would gather about 40-45 million people. In early digital days, say 2010, the top shows would get about 25 million. Today, the USA is approximately 330 million people, and the top shows gain about 10 million people, and those shows are few and far between; most days in the week have about 6-8 million for the top shows and the average show on primetime broadcast (the big ratings format) have about 3-4 million. In 2002, fyi, a TV show making under 5 million on the main 3 networks would be immediately chopped from production. HOWEVER, there is one TV genre that still gets huge ratings--the EVENT of live sports (specifically American football, baseball and wrestling in the USA). Sports events, live, get generally 15-20+ million today, a ratings boom.
Apple is joining a field that is overcrowded and evolving into a death spiral. Worse, Apple doesn't understand the nature of the field which they helped transform via their technology. They have a dinosaur-minded approach which has their dreams and ideas living in the past, where moguls and starlets had prestige and pomp. ...it's gone, dudes. That's boomer culture, and that isn't how the world works these days. And the entertainment industry will work less like that in the future. Apple is like the tragic female leads in "Singing In The Rain" or "Sunset Blvd."--caught in a faded star eclipsed by newer technology changing the nature of their business.
Big E(ntertainment) is currently throwing money into a hole, in most cases. They aren't progressing with the lives or whims of the audience. They are also grasping at diminishing audiences due to the different ways in which people are able to be entertained in home or out. Worse, entertainment is now catering to smaller groups of people, and more specific ideologies. Entertainment in TV and movies is now generally a DIVIDER (ding!) that uses direct preaching and divisive language and ideas to upset and unsettle people, generally. Modern entertainment has taken on the mantra of being "open minded" and yet wages war on general unity of the culture and population. The industry is a bully pulpit, and many many people have walked away; there are other ways to be entertained.... Hollywood is becoming irrelevant for most people.
Now add to this dumpster fire the advance of visual technology bringing high-end looking video production to average people for very little money, and you have many vloggers and YouTubers making visual entertainment on level with much modern broadcast entertainment. And look at the ratings of these independent people! They outstrip the stuff on television by millions (but gathered over time instead of instantly on broadcast). Those low-end producers have become EVENTS, because they turn out entertaining ephemera irregularly and are absolutely unique and unhomogenized by a centralized entertainment culture in Hollywood. Apple should have thrown their hats into the ring with small and precious producers making individual and unique entertainment unrestrained by gatekeepers, IMHO. The audiences have shifted to that area and will shift more heavily in the next decade.
Apple needs to make prestige events uniting people. Prestige Events Uniting People. Keep it simple as a core operating philosophy. PEUP. Why prestige? Apple has the money to create the prestige, which the common vloggers and YT guys can't. But they have to make true events, not rehashing the old and worn.
Think about it.
Think different.