Apple Unveils 32-inch 6K 'Pro Display XDR' Monitor Starting at $4,999

[leman]

So I don't know who you're talking about when you say "this is for 'Pros', because at the moment, it's really just for rich people.

You are undoubtedly correct, but at least the same time, only rich people can afford high-end tech. This monitor simply has no analogues, and it’s priced rather competitively.

Sure, i’d love to have thing on my desk and I’d be happier personally if Apple instead went for a more reasonable mid-range device, but they are trying to reconquer the absolute top, which I think makes sense. The hardware looks more than impressive, the price is perfectly fine for the target industry and we normal folks will just have to wait until micro-LED tech becomes more commonplace.

 

[bobtem]

Apple’s last stand?

 

[mrxak]

I don't think anyone is upset that Apple is charging so much for such a high end monitor. The price of the stand is absurd, but whatever, a lot of people will probably just use a different stand.

What people are upset about is that this is the only monitor Apple is selling, yet there are very few people it is suitable for. It'd be like if Apple only sold one model of iPhone, which cost $3000 with carrier subsidy, was 7 inches diagonal, had ridiculously high specs, and oh yeah, costs another $700 if you want it to include a battery. Some people who'd been used to buying cheaper, smaller, lower-end iPhones would be wondering what Apple is thinking.

 

[smirking]

I believe the stand is overpriced so they won’t really have to sell it. Most will just mount these anyways.

Maybe this will finally get people to stop harping on the shish-kabob stick stand that comes with the LG 5K displays.

I wonder what the performance would be like if you tried to drive one of these 6K monsters with a MBP.

 

[igetit]

Well, that 32” 4K LG Thunderbolt 3 for $979 is looking rather good now

 

[tallscot]

Yeah, I'm officially too poor for Apple. I have a 2013 Mac Pro for design, motion graphics, video editing and I've been so patient, holding off switching to Windows when every video pro friend of mine switched.

But sorry, I will go CUDA and Windows 10, Davinci Resolve. $2,500. Lightning fast nVidia GPU-accelerated CUDA will be just fine.

I've been working with Windows 10 for over a month at a clients' office and I had to hack the registry to get RECENT FOLDERS and bought a utility that gives me Quick Look functionality. I also hacked the registry to make the taskbar act more like the Dock where a single click brings you to the last document you were working on. It's not OS X, but it's close enough for me with those Mac prices.

After 3 decades of owning Macs, I'm switching. The last PC I owned was a Gateway Pentium. Oh well. Life carries on.

 

[applefan69]

Notice how she flinched when people groaned about the 999 stand

Exactly. Even the Apple employees know that is disgusting. Guess they only plan on selling 1 or 2, so they gotta make the money back there rofl.

 

[Chopper9]

So starting at $6000... for a monitor.

Unbelievably ridiculous.

Just when you think they may have gotten something right.

I'm thinking I'm well past "beginning to hate Apple".

 

[jjxt1]

No one expect the new apple display to be cheap.... But using IPS instead of OLED? And quoting the "Dynamic" contrast ratio? I bet the actual contrast ratio is like 1000 to 2000 to 1 like normal IPS panel.

 

[tallscot]

Well, that 32” 4K LG Thunderbolt 3 for $979 is looking rather good now

Seriously. $5,999 plus $999 for a stand. That's just straight-up büllshit. Tim Cook is burying this company. He eliminated the $349 price point iPhone and their iPhone sales went down for the first time in their history. He puts out a Macbook "Pro" that only has one kind of interface, and their sales went down. $350 smart speaker that nobody bought.

 

[norbinhouston]

What's amazing is that Tim Cook already has a model to use with the iPhone. Its expensive but not so outrageous that the middle class can't afford it and what's happened, its made Apple the highest valued company! But for some reason, for Macs, he forgot that logic. Selling more near premium products is better than selling less super premium products.

 

[tallscot]

What's amazing is that Tim Cook already has a model to use with the iPhone. Its expensive but not so outrageous that the middle class can't afford it and what's happened, its made Apple the highest valued company! But for some reason, for Macs, he forgot that logic. Selling more near premium products is better than selling less super premium products.

But remember, Tim axed the $349 iPhone SE so the least expensive iPhone is now $449. What happened after that? iPhone sales went down.

 

[Rahtid]

It is for professionals who work in Color Correction, using 4K and greater content. Most every feature film shot today.

Nope, it's PAL-NTSC>1080p>DCI 4K>8K>16K for professional standards.
Where could I buy a 6K TV to watch a 6K film on?

 

[^^BIGMac]

Yeah, I'm officially too poor for Apple. I have a 2013 Mac Pro for design, motion graphics, video editing and I've been so patient, holding off switching to Windows when every video pro friend of mine switched.

But sorry, I will go CUDA and Windows 10, Davinci Resolve. $2,500. Lightning fast nVidia GPU-accelerated CUDA will be just fine.

I've been working with Windows 10 for over a month at a clients' office and I had to hack the registry to get RECENT FOLDERS and bought a utility that gives me Quick Look functionality. I also hacked the registry to make the taskbar act more like the Dock where a single click brings you to the last document you were working on. It's not OS X, but it's close enough for me with those Mac prices.

After 3 decades of owning Macs, I'm switching. The last PC I owned was a Gateway Pentium. Oh well. Life carries on.

Just to avoid confusion can you please change your avatar?

 

[eraoul]

I loved my original Thunderbolt display at first, but was quickly disillusioned when I tried to attach it to a KVM switch so I could swap between my laptop and my Linux desktop. The ridiculous faux-mini-displayport connector can ONLY be driven by a mac, not by a regular mini-displayport connector; they don't even make adapters.

I eventually had to swap out my expensive mac monitor for a couple much cheaper/better 4K monitors form Dell.

I won't be fooled again into buying a weird proprietary Apple crap monitor that can't be driven by normal video signals.

 

[anthorumor]

I cant stand Apple's Tax.

 

[alphaod]

I'm confused... $1000 for the stand or $200 for the VESA mount; if I don't buy either, what am I suppose to do? Prop it up with a book?

 

[turbineseaplane]

I'm confused... $1000 for the stand or $200 for the VESA mount; if I don't buy either, what am I suppose to do? Prop it up with a book?

Just do like a real rich person** does and have an assistant hold it

 

[alphaod]

Just do like a real rich person** does and have an assistant hold it

I don't want some crummy assistant's fingerprints on my screen no thanks.

 

[oppastopa]

Makes the ultra fines seem like a bargain! I guess it will be the 23 and 27 inch models for the rest of us!

 

[warp9]

Is it Rec2020 compliant?

It should be at that price but we're still years away.

 

[Abazigal]

I'm confused... $1000 for the stand or $200 for the VESA mount; if I don't buy either, what am I suppose to do? Prop it up with a book?

I think the idea is to provide flexibility for the customer. If you buy the monitor with the intention of mounting it on a VESA stand, then the original monitor stand is pretty much useless. With this option, you have the option of divorcing the cost of the stand from the monitor if you think you don’t need it.

So if it helps, you can think of it as the monitor costing $6000, but if you want to mount it on a VESA stand, you get a discount.

But it seems like everyone is talking about of the cost of the stand alone, and overlooking the main point - the value proposition of the product. I guess that’s on Apple.

 

[341328]

$4999 and no OLED? What nonsense is this?

I agree but at least they advertise the number of LEDs in the backlighting system... most don't: "It uses a superbright array of 576 blue LEDs"

 

[PickUrPoison]

Nor is iPad Pro a gaming tablet. Still 100Hz is superior (more fluid motion) and that's the reason they use the frequency in other products. I guess the only reason why higher frequencies are not supported in the new display is that it would be even more expensive at those dimensions / pixel density.

I’m sure a higher refresh frequency would be more expensive, but with a single Thunderbolt 3 port I’m not sure how high you can go. I know TB3 supports 5K/60Hz and 8K/30Hz; higher refresh rates are possible with lossy compression but I don’t have the data at hand. Maybe someone else will chime in.

 

[GrumpyCoder]

All the “pros” complaining about the price are so right! I’d rather take a Sony 310 31” with 4K and less brightness. With a little discount it’s only over $30k.... oh wait...

This monitor screams video editing with Red and Arri and there’s actually more 6k than 8k content right now.
If it’s performing according to specs and each LED and pixel can be calibrated with their new TCON chip, this thing is a fraction of the cost of what their competitors charge (for reference studio monitors, not consumer desktop displays).