Apple Unveils 32-inch 6K 'Pro Display XDR' Monitor Starting at $4,999

[pratikindia]

$999 for that stand is ridiculous, but not compared to that expensive Sony display. It’s a bargain for target users.

 

[PickUrPoison]

Well, I’m a pro and the price is absurd.

Compared to what?

Like I said, if you can’t afford it, you’re not the target market.

 

[seclusion]

Can’t wait to see the BTO maxed out $$.
Many have been complaining, wanting this, here it is.
Something that can be tweaked, pretty much every aspect of it.
Congrats apple on bringing a high end powerhouse to market.
Looking forward to what’s new in Logic Pro as well.

 

[BigNTasty]

Compared to what?

Like I said, if you can’t afford it, you’re not the target market.

So the target audience is people who have more money then sense. Got it.

 

[lilkwarrior]

It’s not a gaming monitor.

That would be great for professionals as well; especially those dealing with motion & animation. 60hz is nonetheless more than reasonable at that resolution without modern I/O like HDMI 2.1

 

[PickUrPoison]

So the target audience is people who have more money then sense. Got it.

You said the price is absurd, I asked compared to what?

If you don’t want to have a discussion and would rather just ask and answer your own questions, feel free to post but there’s no reason to quote me.

 

[GrumpyCoder]

So the target audience is people who have more money then sense. Got it.

Here’s the target audience: https://www.marcotec-shop.com/en/categories/monitors.html?price=8000-

 

[mackinmike]

Good god. Tim was def smoking something. 1k for stand. 5k for a screen prob made by LG. Beyond redic.

 

[neomorpheus]

Exactly. Like the Mac Pro, it’s a product for corporate/enterprise/professionals. The revenue they generate from these products makes their purchase a no-brainer.

Actually, not all corporations are valued at a trillion dollars, so plenty will be like “yeah..nope” . This is absurd pricing.

I feel bad for the artist in my division, that still has a MP 4.1 and has been waiting for this release to finally upgrade.

Manager already told him that he is getting a nice HP Z or Dell Precision.

 

[mackinmike]

I'm confused... $1000 for the stand or $200 for the VESA mount; if I don't buy either, what am I suppose to do? Prop it up with a book?

How about not buying it. lol
[doublepost=1559616004][/doublepost]Honestly I think this is a test to see how much they can get people to pay for something with an apple logo. These components are nothing special that is exclusive to apple except for bend-over MacOS. STill can't get over the 12k price tag for the entire setup. That's a price of a car or a down payment for a house in Wisconsin.

 

[GrumpyCoder]

5k for a screen prob made by LG

Could you point the forum members to a LG display that allows to calibrate each backlight individually? I’d really be interested in such a display from LG, I’m sure others would be as well.

 

[dogslobber]

Can I buy the monitor stand by itself? I can't afford the monitor display.

 

[jonnysods]

No FaceTime camera built in?

 

[lilkwarrior]

I've been hoping that I could sell my Thunderbolt Display and Dell 27" 4K display to maybe pay for 2/3 of whatever new $999 display apple releases. I figure worst case, it's $1299.
HOLY **** WHAT THE ****
I get that it's for pros. The thing is, I AM a pro. Pro photographer and web designer both. For a decent size agency as well as freelance. And this is so far out of our reach it's hilarious. I was simply hoping for an updated 4K monitor that would serve as a thunderbolt 3 hub. Take the Thunderbolt display. Make it 4k. Switch all thunder bolt ports to thunder bolt 3 except for one or 2 for legacy use. The end.

It was always expected to be 5K or 6K. It never made sense to be 4K unless they’re offering 4K ultrawide for professional use.

You want additional room for controls in professional content creation workflows. Even laptops are getting dual-screens for that very same reason (just doing it better than Apple, having the main display OLED & etc).
[doublepost=1559618940][/doublepost]

You definitely don't want OLED for this actually

You most definitely do like the best reference monitors or MicroLED. That’s fact.

A good part of why it’s expensive is all the R&D hoopla avoiding using OLED & it likely just unfeasible to afford the R&D & manufacturing partners to have a 6K MicroLED panel at scale in 2019.

IMO, Apple pretty much unnecessarily dated this panel not making it a Super Retina Display w/ OLED, HDMI 2.1, Dolby Vision HDR (I stand corrected if they update their HDR story), & HDR10+.

It’s a 6K MiniLED monitor using Panasonic-like tech (if not Panasonic) to have a contrast ratio matching OLED with less than 600 zones with a $1000 stand. Technology of 2016-2018 on its last legs.
[doublepost=1559619074][/doublepost]

No FaceTime camera built in?

Not a all-in-one, & too contentious to include that in a pro monitor where some want no built-in vulnerability of accidentally leaking NDA content (yes, some pro companies that hire you are that paranoid about leaks)
[doublepost=1559619288][/doublepost]

Good god. Tim was def smoking something. 1k for stand. 5k for a screen prob made by LG. Beyond redic.

I’d be shocked if it wasn’t Samsung. LG avoids MiniLED (or what Samsung markets as “QLED”) sort of display work, with the closest thing on their end is Nano-IPS. They very much prefer OLED panel work for high-end panels.

They’re launching this fall a 4K+ OLED panels that pretty much DOA this panel for a good chunk of people: Even Alienware will use a LG HDMI 2.1 55inch 4K@120hz Dolby OLED panel.
[doublepost=1559619598][/doublepost]

I loved my original Thunderbolt display at first, but was quickly disillusioned when I tried to attach it to a KVM switch so I could swap between my laptop and my Linux desktop. The ridiculous faux-mini-displayport connector can ONLY be driven by a mac, not by a regular mini-displayport connector; they don't even make adapters.

I eventually had to swap out my expensive mac monitor for a couple much cheaper/better 4K monitors form Dell.

I won't be fooled again into buying a weird proprietary Apple crap monitor that can't be driven by normal video signals.

That’s not the case with Thunderbolt 3 that is also merged w/ USB4 & now Royalty-free.

It’s also Intel’s, not Apple’s. All self-respecting high-end laptops intended for prosumers & even gamers have Thunderbolt 3. Thunderbolt 3 enables the laptop to be connected to the monitor & charge the laptop at the same time.

Please consider this with your next monitor purchase.

 

[TLNZstudios]

proof that stupid is still alive in the swill hell marketing sham of Apple. they do good, then counter themselves with a dumb ass chess move.

 

[Honumaui]

Let’s wait see actual numbers after profiling apple has never ever beat Eizo or NEC for accuracy so those who keep saying its so awesome I only go off history they might have made one that competes but most companies do not rely on apple monitors for accuracy YouTube influencers aside

Let’s hope it’s better then Eizo and you can buy a hood

Top end Eizo is overkill for most but around $6000 has built in color tools (spectro) I assume
Comes with a hood
So more easy to manage etc....


So it’s not the price it’s will it beat it on color accuracy for that price

6k is for some no doubt but again this is such a tiny tiny niche in the creative field that needs these things
Then ya have to ask is 6k worth less accuracy ?

Will be fun to see a good review when it comes out

 

[tallscot]

Just to avoid confusion can you please change your avatar?

Yeah, sure, I’ll change it when I replace my 6-year old Mac Pro with a PC. Maybe change it to my Macbook Pro? Or my 2012 iMac? Or 2008 Mac Pro? Or iPhone? Or iPad?

 

[lilkwarrior]

I’m sure a higher refresh frequency would be more expensive, but with a single Thunderbolt 3 port I’m not sure how high you can go. I know TB3 supports 5K/60Hz and 8K/30Hz; higher refresh rates are possible with lossy compression but I don’t have the data at hand. Maybe someone else will chime in.

Why they should have had Thunderbolt 3 *and* HDMI 2.1

 

[fairuz]

Yo, time to sell some 3D printed stands.

 

[MacLC]

If you can’t afford it, you’re not the target market. Those who use them as tools to make money—the target market—will be satisfied. Complaints by whiners are meaningless.

P.S. Yes, the stand is quite expensive.

The problem isn't merely the cost of this model. It's the lack of lower cost options for professionals on a lower budget. I used to be one of those professionals but even when I could afford a Trinitron display I'd often settle for a Diamondtron display. By not offering anything else, Apple's sacrificing the majority of the market to win a pissing contest.

Should be a great opportunity for third parties to make stands matching the monitor’s aesthetics maybe with some added functionality/ports built in at much less than $999.

Amen. I remember my old Dell 24" display with its USB hub and SD card reader back in 2007. It was cheaper than anything Apple offered and decent quality, too.

 

[fairuz]

Not a all-in-one, & too contentious to include that in a pro monitor where some want no built-in vulnerability of accidentally leaking NDA content (yes, some pro companies that hire you are that paranoid about leaks)

It's not paranoid really. There have been enough vulnerabilities allowing camera access without the light turning on, even on Macs, that it's reasonable for average people to cover it. That and some things use the camera/mic all the time and keep the light on forever, making people ignore it.

I have a slide cover for my MBP camera. It's also nice for when I open a video chat behind some windows and think it's only audio. FaceTime makes that obvious, Google Hangouts (which I dislike) not so much.

 

[BriSpe]

I really can't believe people are defending this brain-dead decision with the Stand. Apple is realising more and more that they can get away with anything. I defended them on many things but this? NOPE. If people keep buying this rip off you'll see the next iMac with a separate stand in the future. Maybe not for 999 but 499 will be "reasonable" for them at some point smh

 

[Rockadile]

What a missed opportunity. This is so out of reach for iMac, MBP, Mac Mini users looking for secondary/multi Apple monitor setup.

27", 5K, and TB3 variant would have been a volume seller.

And no space gray for a Pro classed product?

 

[BriSpe]

I love the folks on here chirping up, Pros need this! It's made for Pros! Pros will pay any amount of money for anything with the word "Pro" because PROOOOOOOS. Y'all are very clearly not "pros" and I've no idea why you feel compelled to speak for those that are.

In reality, the bulk of creative work is done by freelancers, who don't have "a giant Hollywood studio" footing the bill for their equipment. I get hired onto a job, I show up with everything — computer, monitor, scanner, hard drives, software...I even have my own desk, and zero percent of it is or was paid for by a studio. Yes, no doubt Pixar will be happy to drop a few million dollars upgrading their rendering farms. Ditto Adobe's engineers, who will be keen on maxing out all 28 cores on the new Mac Pro, but those folks represent a tiny, tiny fraction of all the people who are collectively producing media. Even small-to-mid size production companies, who might invest in a certain amount of their own equipment, are going to have a difficult time justifying costs in this neighborhood. So I don't know who you're talking about when you say "this is for 'Pros', because at the moment, it's really just for rich people.

THANK YOU MTE
As someone here already wrote...it would be no problem if the announced maybe a 27" model minus some features for the (from their point of view) "semi-pro" people

 

[rafark]

The real crime is not the price per se, but the design. This thing is fugly, not apple-like.