Apple Unveils 32-inch 6K 'Pro Display XDR' Monitor Starting at $4,999

[MacFan782040]

This display and the Mac Pro is designed for high end professional studios -- the ones who are shooting with $100k cameras. Not wedding videographers. Not YouTubers. Not your local TV station. Spending $15,000k on a top notch workstation is just another tool they are expected to have. It's priced correctly.

 

[satchmo]

Out of touch.

Wasn't expecting it to be cheap just not out of touch, like a $1000 stand? That should have been standard? lol. I think Tim Cook has jumped the shark and so has Apple. The computer for the rest of us, dead and buried with Jobs.

Sure, they want to recoup R&D, but $1000 for a stand is just pure greed.

 

[csherrera]

Exactly. I can only assume / hope that they come out with something high end without the over-the-top design and price. You know, the other 24% of folks who are Apple Pros (out of the 100% of folks who are pros, I'm saying only 25% are spending Apple kind of prices) and who are willing to spend $$ but not for 3D air vents. The idea that this is a corporate system is not really correct. Its the design equivalent of a high end engineering workstation and most projects just don't budget this high on a wide-spread basis. They buy one which they apply as needed (thus their option of wheels). This stuff doesn't even make the IT list, approvals will go up to the CEO. As a show-case, I have no problem with Apple selling this, there are always show-case applications. But they are missing a good portion of the market place if this is their only solution. And the iMac? Never a corporate favorite. We hand out loaded MacBook Pros like candy, but we don't buy many iMacs - pretty much just for secretaries. I think Apple should return it to the low end and restart a new mid-line based on a form factor like the Quadras from yesteryear. Some expandability, reasonable priced. Flexible to configure as mid to high end.

I’d say this is pro plus. The top end. Nope that’s not me. And I’m fine that Apple caters to this niche. It’s great. But surely there’s room between a Mac mini and this Mac Pro that isn’t an all in one.

 

[macpro2000]

check the specs...you have a normal,fixed stand as standard

There is no stand standard. Sorry.

 

[PilotWoo]

The stand has 4 cores, 8GB, 256GB SSD, USB-A and a headphone jack. You can also use it for weeding the garden. Not too bad for a grand.

 

[nikusak]

Wasn't expecting it to be cheap just not out of touch, like a $1000 stand? That should have been standard? lol. I think Tim Cook has jumped the shark and so has Apple. The computer for the rest of us, dead and buried with Jobs.

So, in the Jobs’ era the highest end desktop Mac was a computer for the rest of us?

No, it wasn’t and you know that very well.

 

[PickUrPoison]

Um - I make money with these “tools” and yes, WAY too expensive.
Just because someone makes money with their equipment doesn’t mean they’re going to agree with stupid prices - $12,000 for a serviceable BASE configuration desktop with monitor.
It’s a dumb argument you made there IMO.

I should have been more specific. If you can’t afford a few hundred bucks a month, you’re not the target market.

 

[Abazigal]

You can all think of it as a $6k monitor if it helps. Unless it’s possible to create a cheaper third-party stand, these two will almost always be purchased together.

 

[BigMacLover]

If you would like to turn the monitor on, you can get the power cord for $399.

 

[nikusak]

Now take your apologist strawman and gtfo with it.

Wow.

 

[muadibe]

There is no stand standard. Sorry.

Actually, it’s being reported that there is in fact a standard stand, which makes sense. The $1k ‘Pro Stand’ is optional.

 

[wolfboy]

Let's be real, it's a $5200–$7000 monitor. It's Apple flexing. Nobody is buying these except Apple employees on campus to replace whatever LG monitors they're currently using, movie studios, and the same demographic that buy RED cameras.

What messed them up was not having a narrative for a separate stand. They compared it to that $49,000 professional monitor several times to downplay the price (lol), but didn't anticipate the audible groaning during the $1000 stand part....not that it really matters. It will be meme-d and made fun of for a little while and that's about it. At the end of the day, all Apple really want is for the monitor to appear in behind the scenes footage of movies and production to show its the best-of-the-best and used by pros.

 

[parsonsmike]

$1000 for a stand LMAO

The audience audibly laughed when the price was displayed

 

[csherrera]

You're kidding right? It's a question of priorities. If your ONLY equipment expense is your workstation, then sure, save up for a few months and buy one. Now, are you doing 10x more projects 10x faster to justify the price? No? Then it's partly a vanity purchase. I've got nothing against that, but if you are running your business like a business, prices like that are hard to justify given the variety of alternatives that serve a broader market than the point one percent of the Pros that Apple's going after here.

If you aren't earning enough money for a $6k display you really can't make a living to buy a modern system.

 

[jlocker]

IBM PC in 1982 in today's dollars $7800

New Mac Pro $6000, my god the Macintosh is so expensive how could anyone afford one!

You do the math!

 

[DanBig]

$4999 and no OLED? What nonsense is this?

No, this is the correct direction! OLED has issues! IPS LCD with this advanced backlight system is much better!

In a few years we'll see microLED displays (discreet LED units which is different than OLED).

 

[- rob -]

View attachment 840431
IBM PC in 1982 in today's dollars $7800

View attachment 840437
New Mac Pro $6000, my god the Macintosh is so expensive how could anyone afford one!

You do the math!

This fails to take into account the falling prices of consumer goods.

I've been in a few discussions on guessing pricing for this in these forums and I don't think anyone guessed it would be this high. This is a very expensive monitor.

This is a cool product, great for high end work. But I had hoped they might also announce something to replace the cinema display, some decent 27-32" 4 or 5k monitor. Too bad. Guess I'll stick w my p2715q.

 

[AEWest]

I used to think I was a pro. I am certainly NOT the 'pro' that Apple targets. When they say, "pro" they really mean it!!!

Maybe they mean Pro athlete that makes $10 Million a year!

 

[jlocker]

My goodness, the new Mac Pro is soooo! expensive at $6000 dollars! not!!!!!

 

[DanBig]

check the specs...you have a normal,fixed stand as standard

Nope no stand included and I quote:

• Pro Display XDR
• Power cord (2 m)
• Apple Thunderbolt 3 Pro Cable (2 m)
• Polishing cloth

They do need to offer a simpler (cheaper) stand or just forget it and let people go with their own VESA mount solution. I do plan to get the matte finish unit my self and will likely just use my current VESA stand.

 

[AlabamaSlammer]

the monitor itself seems amazing but to not include a stand and the reaction from the live audience was amazing when they said it will cost you an extra $1000... #AppleTax

 

[jlocker]

No one is making you use that display, you can get other monitors that are still 4 or 5k and still really good looking monitors.

 

[dingle19]

#pricegate

 

[Mcckoe]

That is way too much for a 60hz display. I know people on here are saying it isn’t a gaming Monitor, except we are now recording video and editing at high frame rate. I would expect a 120hz display at this price... I don’t think there will be a lot of interest in this monitor, which is a shame, Mac Pro will be very popular though... 1000 dollar stand is a straight up FU to the development community... Apple should know better

 

[DanBig]

Disagreed. I work on many studios in LA and NY. A lot of them use regular iMacs and while I see Mac Pro's they are usually the base model with additional RAM. Companies are wise in it comes to budgets. Buying a base model MP and display will set you back more than $10k That's a lot of dough.
Apple will sell but will lose a lot of sales due the extreme price. They should have and entry level MP and display at $5k max.

As a Pro I use the current 2013 trash can. Once I get the 2020 16/17" MacBook Pro I will upgrade to this fantastic display and Mac Pro system! Being able to edit raw images will be so great!

The iMac's being used now are not doing 8k video editing. Even 4k is hard on a regular iMac you really need the iMac Pro. Animators are using iMac's as terminals to a super computer and even they struggle only working with simplified outline forms. This Mac Pro system is a game changer! And the new XDR display is icing on the cake!