I am as big as an Apple fan as they come, but this picture represents why so many people hate Apple (like many of my Samsung Galaxy loving friends).
It's not the products that they hate, it's the arrogance about how they present them, and this is a perfect example of that. Rich hob-snobbing fashion industry and high and mighty types flaunting a piece of jewelry as if it's the worlds greatest designed object. I mean LOOK AT THEM! It comes off very distasteful, especially for people who can't afford one (cue again many Android users).
This post may sound very anti-Apple, but it's not. I'm just looking at it from the perspective of a non-fan and how they may view something like this.
Apple is marketing to a very specific type of customer, and that's OK. But when it gets to the point when you start to alienate the general public, it can sometimes do more harm than good.