Hello Tim,
I hope you're doing well. I wanted to bring to your attention, some frustration a lot of people who pre-ordered the apple watch are facing, since waking up at the middle of the night of April 10th. Before I explain, as a little background, I have pre-ordered a lot of apple products in the past decade or so, and I have been satisfied with everyone of them, baring some minor disappointments, I have had a great experience which I have come to expect from Apple.
I, along with, I believe a couple of million people woke up in the middle of the night or didn't sleep till mid-night or more, to pre-order the apple watch, obviously most of us wouldn't fit into the very regular consumers of the apple eco-system, but perhaps we could be called enthusiastic apple consumers, anyway, as with every pre-order or product lauch in the past my expectations were to pre-order and get the watch by April 24th, as was advertised everywhere, however I was met with a disappointing and unexpected window of delivery "4/24-5/8", 2 weeks long, there was no other option but to order to that window. Now let me say this collectively and most if not everyone will agree who woke up at that time, they did not wake up to order their watches to be delivered within two weeks of launch, and I assure you if I had prior knowledge I would have not bothered to wake up at 2 am Central time to order the watch. To this moment my order is still under processing and it has not changed since the moment of my order. Please understand, this is a very disappoint and frustrating strategy taken up by Apple, of all companies perhaps except Amazon, I don't expect Apple to have any lack of logistics data and inventory informatoin to manage this better then how it has been this launch. I'd advise strongly against making this the primary way of pre-ordering in the future, if you plan to do. please let everyone know that you will not guratee a date of delivery and the launch date isn't really a launch date at all, and I assure you, the number of people who make Apple a part of their everyday lives who want to do these pre-orders starting mid night PST, will drastically reduce. I hope you take steps to ensure this doesn't happen again. Please realize my opinion won't change even if I get the delivery tomorrow, which is highly unlikely at this point, this delivery window for initial pre-orders shouldn't have happened in the first place.
Regards