As stated elsewhere I wasn't really that interested in a smart watch from Apple, or anyone else, as I have a small collection of mid-to-high end watches from the established Swiss watchmakers.
However, as I watched the live stream I immediately changed my mind and thought, "I'd love one of those." I think the design is very striking and quite beautiful - a proper jewellery-level design - albeit not in the "round" form-factor but reminiscent of the Bell & Ross, Richard Mille and even some Baume & Mercier styles. The idea of easily interchangeable straps appeals, and the functionality is more than enough for me. Being honest, apart from telling me the time and day/date all my other watches do very little else anyway
Then came my proper reading of the drawbacks - the need to charge it daily and the inability to swim/shower with it (or, more accurately, my own inability to remember to take it off before swimming/showering

- who needs to text from the shower?). So, having been an immediate and unexpected convert, I'll now wait to see if Apple can manage to resolve these issues in future models.
It's a real pity that these two areas, very significant for me and I suspect a lot of others too, let down what could otherwise have been a very alluring product which could possibly have attracted those who'd happily buy low-to-mid range "luxury" watches.