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Apple Watch U.S. Online Sales Estimated at 3 Million Through 3 Months
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I wasn't aware 2015 was over. And what were financial analysts basing their estimates on anyway? Certainly not any guidance from Apple.
So given you could order an Apple Watch only from Apple, how do they track these receipts ? Are they watching people email or their PC's ?
I believe Slice's numbers are made up numbers
Well FastCo doesn't seem impressed. They do raise some interesting points. Of course, time will tell.
http://www.fastcodesign.com/3048375/why-the-apple-watch-is-flopping
http://www.fastcodesign.com/3048375/why-the-apple-watch-is-flopping
Interesting data point. We'll see how accurate it is when Apple announces earnings next week. Should be reasonably easy to back out AW sales numbers from the other items clustered in the "other products" bucket. Of course, it would have been helpful to know how many were pre-ordered to have a better idea if that majority of sales were that or purchased after launch.
Slice's #s are not inconceivable. Apple put the AW in the "other" category obviously because it did not believe, at least initially, it would have a significant effect on earnings.
But this Qs AW#s are not going to be as telling as 2016 Q1 (2015 holiday) after WatchOS 2 is released and Apple reboots AW. All the early adopter noise will have been filtered out then so #s will reflect "ordinary consumers."
Slice's #s are not inconceivable. Apple put the AW in the "other" category obviously because it did not believe, at least initially, it would have a significant effect on earnings.
But this Qs AW#s are not going to be as telling as 2016 Q1 (2015 holiday) after WatchOS 2 is released and Apple reboots AW. All the early adopter noise will have been filtered out then so #s will reflect "ordinary consumers."
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How come numerous website are reporting that the sales have dropped quite a bit?
http://www.marketwatch.com/story/apple-watch-may-not-be-ticking-with-customers-2015-07-07
http://www.marketwatch.com/story/apple-watch-may-not-be-ticking-with-customers-2015-07-07
2 harsh realities need to set in for the people of this forum.
1. People just aren't that into wearables (at least in their current state).
2. Apple just didn't do their best on this one.
1. People just aren't that into wearables (at least in their current state).
2. Apple just didn't do their best on this one.
Of course this was the guy who said the watch was going to fail before it was even on sale. A little confirmation bias perhaps?
Isn't it possible that it's irrelevant. His opinion is his opinion. Perhaps a bias - but perhaps not. Regardless, he brings up interesting points that have also resonated with other journalists and consumers.
No different than those who said that Apple Watch would be a huge success and want to use stats to confirm that, right?
It's all relative. A success, or a success in relation to Apple. Speculative.. but an interesting "argument."
MacRumors is stepping it up this time, double milking the exact same story they did 6 days ago.
Perhaps this story will become a weekly feature here, to mine that rich vein of hater-clicks that MacRumors seems to have come to crave so much since leading the fake iPhone 6 bending frenzy.
This product has been on the market for roughly three months with ZERO credible sales information. How can anyone make informed statements with so little credible information? The people using Slice Intelligence to say this product is a flop are just engaging in confirmation bias.
Has anyone here who bought a watch online say they are included in this data? I certainly didn't opt into their system and I bought one.
Also LOL at the idea that people who can afford an apple watch edition would sign up for these coupon sites.
Also LOL at the idea that people who can afford an apple watch edition would sign up for these coupon sites.
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It's the exact same source - - repeated ad infinitum.
Please....
Total numbers alone on a new product, esp from a company with a strong company mean very little when it comes to judging if it's a hit of a miss as a product.
It's how those numbers break down.
Let's try the following scenarios: 3 million total sales:
1: 1st month 2.5 million sold (Apple fans buying them up)
2: 2nd month 0.4 million sold (many have now got them and slowing down)
3: 3rd month 0.1 million sold, all those who wanted one have got them, and most general people are not interested
Potential failure as a product.
Or:
1st month 0.5 million sold
2nd month 1 million sold
3rd month 1.5 million sold.
this product is really catching on, starting to fly, more and more want them, it's a success as a product.
Same numbers, different sales/time = different outcome.
As I say, meaningless unless you know sales/time
Total numbers alone on a new product, esp from a company with a strong company mean very little when it comes to judging if it's a hit of a miss as a product.
It's how those numbers break down.
Let's try the following scenarios: 3 million total sales:
1: 1st month 2.5 million sold (Apple fans buying them up)
2: 2nd month 0.4 million sold (many have now got them and slowing down)
3: 3rd month 0.1 million sold, all those who wanted one have got them, and most general people are not interested
Potential failure as a product.
Or:
1st month 0.5 million sold
2nd month 1 million sold
3rd month 1.5 million sold.
this product is really catching on, starting to fly, more and more want them, it's a success as a product.
Same numbers, different sales/time = different outcome.
As I say, meaningless unless you know sales/time
I agree, the miserable sales of wearables like Pebble or the rumoured Apple Watch figures seem to hint towards a massive lack of interest in wearables in general. Fitbit and similar devices excluded, their simplicity (and low cost) seem to be what people are definitely into.
After Christmas? They will FAR exceed 10M. Probably even before the holidays.
Depends how you feel about Imagine Dragons.
If my company brought in Imagine Dragons to perform it would be for ironic reasons at our going out of business commiseration party.
If Apple had sold 20 million say, they would have released sales figures for sure. 3 million - sure its ok - remembering that Apple Watch is dependant on having an iPhone so that reduces the total market significantly.
I read in the build-up to the Apple Watch that Rolex sells about 750,000 annually across all it's watch lines. No idea if that's correct, but it's a yardstick for this market segment - of which Rolex are one, if not the biggest players.
1,875 in the states. Maybe 8,000 globally in the launch countries. In 3 months. So looking at what 20,000 per year (factoring in the fact sales tail off, although I reckon this end of the market is less cyclical - rich people can buy on a whim). Throw in the all the other countries in the world where it's not on sale and I don't think it's too bad for a gen one product from a company that has never played in this market before. And as someone who likes the Apple Watch I think it has a few important weak spots, so I'm looking forward to gen 2 next year. No idea what the Edition sales targets were, but if Apple was my company I'd be happy with the start.
The last paragraph you wrote is weird.
Congtratulations to the author of this article you managed to get the word "slice" in 15 times, that's impressive, and clearly not a blatant advert for them.
No there's nothing interesting about it. "Remember I was the one who told you this would be a flop, and see I was right, Slice Intelligence says so". Because yeah everyone knew of Slice Intelligence prior to their Apple Watch figures and they're a reputable analytics firm that have accurately predicted product sales in the past. Except I'm having a hard time finding any analysis from them outside of Apple Watch. Is that the only thing they track?
I'm more interested in this Wristly]/url] project, which according to Ben Bajarin has over 600 Apple Watch users participating in it right now. Wristly has its own Twitter account where it publishes data on a regular basis. https://twitter.com/WristlyThoughts/with_replies
You are entitled to your opinion but MacRumors does not run advertisements disguised as posts ever and received zero kickback or monetary compensation from Slice Intelligence for publishing this article. This comment is routinely made on product reviews or any sort of article that could possibly be spun as an advertisement, when in reality we are 100% transparent with our advertising and sponsorship. I hope that you can trust our attempt to be as journalistically integral as possible at MacRumors, even if we're only a blog.
Every media publication is going to spin the numbers in a different way. I chose to be highly objective with this latest 3 million data set shared here on MacRumors and did not draw any conclusions in my article. My last article covering Slice Intelligence data was titled "Apple Watch Demand Slides Significantly in June as Launch Momentum Wanes," which is less objective, but still hopefully a more accurate picture than the clickbait "90% plunge" angle that some other publications went with.
I and the wife both have watches and her sister has now bought one too. Past that, people are generally not that interested that I have run into. Many do say they like it, the looks and what it can do but its not something they are interested in enough to move it up on their list of things to spend money on. I place more value on tech than most people I talk with so for me its a good buy. I use mine daily and would like to see more people buy one if for nothing else than to put pressure on Apple to continue innovation. I don't think this is a flop by smart watch standards but if you compare it (unfairly) to something like the iPhone then for Apple this is a very low seller. I'm doing my part though to get the word out and let others know its a great product, because it really is. Early still in some ways but taking that into account, a great product.