This is obviously the right thing to do for aggrieved customers, but it shouldn’t have come to this.
In no way can Apple suggest a battery in which they’ve had to implement CPU throttling in order to prevent random shutdowns is fit for use. Yet it appears from anecdotal evidence their diagnostic tool didn’t consider this, so customers were potentially being told their battery was fine even though they were experiencing a degradation in performance by up to 50%. And that’s if the customer thought to get it checked rather than just assume an iOS update slowed their device. Of even greater concern is the fact Apple deems this throttling necessary for devices as little as 1 year-old. I think I’ve seen this already on my iPhone 7 Plus. Not cool.
This is not just embarrassing but exposes grubby tactics from Apple. Now we can see perhaps why they’ve been so aggressive in trying to control battery replacements on iPhones: by illegally (in my country) suggesting third-party battery replacements preclude warranty coverage or servicing for an unrelated problem; and by aggressively pursuing in the courts restrictions on third-party repairers having access to official Apple parts.
In no way can they pretend they were trying to do the right thing by the user either in this case. They’ve been caught out and exposed. Apple never backs down about anything unless they’re very clearly in the wrong - as is the case here - and even then not always. You could say arrogance is part of their DNA, so this is and should be deeply embarrassing for them.
The outcome should eventually be good for consumers with some benefits already. It’s happened because they had irrefutable evidence to back up their case and force Apple’s hand. It’s a victory for consumer activism and the community in general and I think John Poole from Geekbench deserves special mention and credit for his part in this.
Good post.
Apple kept it secret to reduce battery warranty replacements and to avoid mass recall, ie implemented for financial gain. Apple knew their own motive for it, knew the public would certainly view this as wrong and deceiving. Apple knew, and hence could not go public with it... until they got caught.