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Apple's Annual Holiday Ad Revolves Around 'The Magic of Mini'
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I think they already went for that angle with those god awful Facetime meeting ads. Yes yes I know people liked them, but as a father and husband who has worked remotely for going on a decade now I found them ridiculous and more than a little tone deaf.
if it was not for the beginning, which had promise, I would not know what holiday is being celebrated. Previous years had a holiday feel in addition to the product placement. Overall - meh!
Apple today shared its annual holiday ad on YouTube, titled "The magic of mini," showing how music can help improve your mood.
As noted by Adweek, this year's edition of the ad features rapper Tierra Whack arriving home to her apartment in a dreary state, but her mood quickly improves after the HomePod mini adds a colorful, miniature version of herself to the equation. "Turn up the holidays with HomePod mini," says Apple. "A little joy never sounded so big."
The full-size HomePod and AirPods Pro also make brief appearances during the ad.
Article Link: Apple's Annual Holiday Ad Revolves Around 'The Magic of Mini'
Amazing advert! Bringing such originality and cool with it. Apple know exactly what they're doing and they're killing it.
Yeah, I didn't really get a holiday vibe from this ad, so I think it missed the mark in that way. I think of the holidays as primarily about connection to friends and family, and she was alone (except her mini me) the whole time. Which maybe is supposed to be a 2020 message or something? I dunno. But it didn't feel like a holiday ad to me. If it was just an ad for the HomePod mini at some other time of year then it would be fine (not my genre of music, but you can't please everyone).
But wow, these comments.
Hold up, can we talk about the indication that her scarf is related to the Sorting Hat?
I imagine they're saving any laptop/desktop ads for when hardware is redesigned. While big news in these parts, that Apple now has Macs powered by their own silicon, alone, is not mainstream ad-worthy. Most consumers are visual - want the latest, coolest looking thing. A new chip in an old design does not meet that criteria. Whereas a $100 Apple speaker with built-in Siri in time for the holiday shopping period, most certainly does. That some here don't like the ad is irrelevant. Not sure how many times this needs to be repeated: us old cats are are not the target audience. We're already invested. No need to pander to us. Accept and enjoy.
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"If you don't like the music in this ad, you will be sent to a reeducation camp to learn to appreciate the correct things. Sorry I don't make the rules." - Jakexb
I'll go quietly...
I'll go quietly...
Ok.... These are not mutually exclusive concepts.
It a ad about being cheered up during covid-19, i think most hating this video is just the racist side coming out
Thank you - you finally helped me put a finger on why I no longer have any interest in Apple beyond the mechanical implementation of their products - the ad - is not "devoid of emotion" but rather devoid of sincerity
That, in a nutshell, is how I feel about Apple under Tim Cook - their ads, their products, the presentations, their politics feel hollow, without actual introspection, conviction or sincerity. It has become the committee, check-box blandness, with sufficient groomed talent to produce hits despite being devoid of an underlying convincing ethos.
Are you sure this wasn’t a commercial for a dental hygienist?
too many dog whistles going on in the comments, my ears hurt
When the term "dog whistle" itself becomes a dog whistle, we've reached full meta.
Oh, no. I’m old.
This is interesting from a production standpoint, sure. But conceptually, as both a holiday ad and a vehicle to sell the HomePod, it’s a failure in my opinion.
This is interesting from a production standpoint, sure. But conceptually, as both a holiday ad and a vehicle to sell the HomePod, it’s a failure in my opinion.
You must be working at Apple pr, right? Please tell me you work at Apple pr.
"I am offended by your opinion, I want to speak to the safe space manager".
Not to be that guy, but... thats what they said about Elvis.
that’s what they said about The Beatles.
That’s what they said about Disco.
that’s what they said about new wave.
That’s what they said about synth pop.
That’s what they said about NWA.
That’s what they said about Gangsta Rap from the 90s.
That’s what they said about Crunk from the 2000s.
thats what they said about EDM and Trap from the 2010s.
just like every decade, the charts have a couple of classics that quickly become timeless, and a ton of gunk that’s forgotten. Music may have been more innovative back in the day, but it definitely wasn’t better than it is now. There has always been good and bad, and they’re always will be.
yeah, it reminded me of a demo reel produced by an aspiring music video director
Aaah to crank Bolt Thrower out of a HomePod Mini: their tunes would deck a lot more than the halls.😋💥😋
Boomers: I have no idea what they’re saying.
Also boomers:
Also boomers:
Last year was better TBH and Christmas Ad should be about festive time not HomePod Mini.
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