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While I agree with you, Apple doesn’t consider this to be a ‘Problem’, but yet every iPad isn’t experiencing a bend, which shows a strong inconsistency in their iPad product line. The iPad is made to be uniform as a mass produced product, and this new iPad isn’t, it’s a very strange situation that is confusing a lot of customers/readers. The more Apple comments on this situation, is potentially creating more confusion and frustration for current and future buyers. I think it’s better if they don’t comment any further in my opinion. I’m not saying future customers shouldn’t Purchase this new iPad, but I can easily see this being a ‘turn off’ for those who are following this situation.
It was definitely a factor for me. I was going to buy one as a Christmas gift for my husband. But first came the video of how easy it is to snap into pieces. I still was willing to reserve judgement that maybe a good stiff case could help with that. But if some are bent straight out of the box or bend due to something else over time as some people seem to see, that's just something I don't want to get into as I find holiday returns add to the stress and bother. I'm already dealing with delayed or misdelivered gifts. I want something I can buy and not worry about. It will just work and be the value for the money I paid and delight the recipient.

I did buy a different kind of iPad for my artist daughter and now I find it may develop a white blotch on the display at some point. What the heck, Apple?

A lot of the issues I've had with our Apple products can be traced back to design decisions or cheaping out on specs or components, or wretched software bugs. I expect better for the exhorbitant prices.
 
You can actually return it (within a certain time period, of course) for almost any reason.

So if you get an iPad that's bent 100 microns, you can say it doesn't meet your expectations and return it for replacement.

But doesn't Apple have a $40 surcharge for iPhone and/or iPad returns?
 
But doesn't Apple have a $40 surcharge for iPhone and/or iPad returns?

Are you referring to restocking fee?, If you are, no, Apple does not have a restocking fee for the iPhone or iPad applicable to the United States.
 
Right about now I’d GLADLY deal with a variance of = or > 400 microns, then the fiasco of my having just done some updates on my Surface Go this morning that have completely nuked it. My bad for going to Settings>Update>Check for Updates, and thinking that I’d be all right in doing so...
[doublepost=1545498573][/doublepost]If someone would like to trade a 400 micron iPad Pro for a WiFi only Surface Go freshly bricked by Microsoft’s ‘updates’ let me know...
/s
 
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My new Pro lays perfectly flat. If you have one that is bowed or curved, or have PERSONAL experience with this, please post a picture. I truly suspect this is quite the non-story.

The lower one’s IQ, the less one is able to understand experiences that they don’t personally have. Abstract thinking begins at an IQ of around 110, and 66% of Americans are below this.

At least you’re in the majority.
 
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Apple without Steve Jobs hit 1 trillion dollar market valuation, and is the most successful it's ever been.

Apple’s financial boom came when the company’s focus changed from tools to consumer playthings. First the iPod. Followed by the iPhone. The iPad. The TV. The watch.

Cook is fortunate that his products don’t have to push any envelopes. They are fashion and entertainment products.
 
How many do you think hold a naked iPad? Genuine question. I buy an iPad and it goes from box to a protective cover. Never looked for a bend. Same for an iPhone, box to protective case.
 
So, years ago, some iPads would have shipped from the factory with more than 400 microns of bow. If that wasn't a problem then, why is less bend a problem now?

Tablets of yesteryear didn’t have attachable keyboards. They didn’t have snug fitting cases. They didn’t interface with a stylus.

The question is, if today’s tablet has tighter tolerances, why is any warping suddenly apparent?
 
To me, this photo best represents what Apple is all about these days. Greed, arrogance and fashion.

View attachment 812207
You’re right! Seen and be seen and relying on fake imaginary. The only problem is that there’s very little to show off for Apple these days.
[doublepost=1545501482][/doublepost]
Apple’s financial boom came when the company’s focus changed from tools to consumer playthings. First the iPod. Followed by the iPhone. The iPad. The TV. The watch.

Cook is fortunate that his products don’t have to push any envelopes. They are fashion and entertainment products.
Yep the iPod and iMac turned the tides for Apple, followed by a game changing iPhone and to a lesser point the iPad. Since then their whole product line up became stagnant. Yes we had the introduction of the watch.

Both hard- and software saw only incremental updates while in the meanwhile competitors were making big leaps. The software on the iPhone hasn’t changed that much in 8 years and you would expect Apple would be able to give the iPad a more capable iOS because in theory it’s a more capable device.

Years of hard- and software neglect begins to show off. Together with outrageous price increases and problems with every new device introduced doesn’t fit a premium brand.

In 2012 Apple was ahead of everyone else. Today it’s scrambling to keep up and making decisions not in favor of their customers.

Apple today has become that xerox company from the past.
 
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The lower one’s IQ, the less one is able to understand experiences that they don’t personally have. Abstract thinking begins at an IQ of around 110, and 66% of Americans are below this.

At least you’re in the majority.
And the people with still higher IQs ignore personal experience completely and rely on verifiable facts to form conclusions.

You have to at least have some data or evidence to understand experiences you don’t have personally. Otherwise, you’re speculating. Just as “I love my Xr” doesn’t mean the Xr is selling well, “The Xr is too expensive, so I didn’t buy it” doesn’t mean it’s not selling well.

We need reliable data to determine the truth, which we don’t have.

We have a couple pictures of bent iPads and a statement from Apple saying the tolerance is 400 microns. Clearly, the pictures are more than 400 microns, but no one knows how many others are in this state. We also have no evidence Apple is denying returns or warranty claims for iPads out of spec.

Nice try making people with higher IQs the same as doomsday speculators that just believe anything they read to be a pervasive issue.
 
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People are seeing this just holding the thing in the air. There are photos of it. It's not because of the camera bump.

I worded my comment poorly. What I meant to say is, more people are noticing the bend due to an optical illusion created by the bump making it more obvious. My bad.
 
The designers of this sickeningly dishonest article want to leave the impression that this is a picture of a new out of box iPad that Apple claims is within spec. It counts on people not reading what Riccio actually said.

Agreed. Macrumors messed up. That picture is not related to this story about Dan Riccio's statement.

The picture does NOT show a freshly-unboxed iPad. The picture came from an older post on Macrumors: https://forums.macrumors.com/threads/ipad-pros-bending-issue-merged.2052189/page-2#post-26794074

The user who posted it even said it did NOT come that way from the factory:

... In less than a week it’s bent. Just had it in my backpack after a weekend of travel...


So, we might be looking at two different issues here. The iPad Pro is 5.9mm thick, this photo looks to me like a gap of about 1/3 of that thickness so ~2mm. The response from Apple is that variations of up to 0.5mm are acceptable. Is this photo staged to make it look more extreme than it is? Or is this a variation outside of the allowable standard?
Yep, two separate issues.

I enlarged the misleading photo and - like you - estimated the air gap size: 2000 to 3000 microns. That's way in excess of Riccio's 400 micron statement.

Come on MacRumors. If you're going to quote Apple saying "400 microns" then at least find a photograph to match. Don't waste our time.
 
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I worded my comment poorly. What I meant to say is, more people are noticing the bend due to an optical illusion created by the bump making it more obvious. My bad.
Still, I don’t think this is the case. It makes no sense to me that the camera bump would lead to more people noticing the bend.
 
You lot are funny. If 1/1000 ipads were bent like this they would be replaced by apple no problem. This bend is severe no question but its very rare and apple dont need to respond as long as they replace the bent ones.

People making up numbers / stats with absolutely no evidence are also funny ;) you have just joined the rest of us funny people :p have a laugh with us
 
Haha that doesn’t even make much sense but it was a nice effort. Keep crying to the internet, you’ll show Apple.
Actually, we will. Apple reads these forums and others on the internet. Public awareness starts in places like this and spreads. How do you think Apple got notice of this issue to address it in the first place?

It amazes me how some people can be so incredibly, personally distressed by others criticizing Apple or speaking up. I am so happy I will never be so personally invested in a company that I will ever feel personally offended and bothered by others criticizing it. That whole concept just seems so bizarre to me.
 
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