And in the other hand who is outraged? It’s the opposite of the apple fans, who will be busy finding any issue no matter how slight.
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Apple's Dan Riccio Says 2018 iPad Pro 'Meets or Exceeds' Quality Standards of Design and Precision, More Info to Come
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Again, we talked about this before. In the business world, people don’t always tell the customer what is actually happening when it comes to these sorts of business decisions. Now, I am not saying they haven’t botched this - I feel like they have, but their words don’t always reflect what is being done behind the scenes. A billion dollar company doesn’t get there by accident and they’ll certainly be taking a harder look at what caused the issue, replacing and essentially removing any bent iPad’s that are out there. This fixes the issue and does right by current and future customers. Who cares what they say? It’s all marketing bs. Think logically about running a business and you’ll have your answer.
Not if it specifies the maximum deviation that any point on the unibody can have from a reference level. The larger the area, the more impressive that is considering the level of technology needed to work with all the various materials and composites in the manufacturing process.
Not the intention of my post, no cars are flat on any side, they are all curved, you can't normally see a 1 mm deviation if it's in the middle of a panel, you could see the difference in between the hood and the main body for instance.
believe me, cars have a bigger tolerance on body work than the 400 microns here.
Okay, but you still have no idea that they are altering anything in their manufacturing process. That is just something you came up with out of thin air. I am taking them at their word that they are fine with the bent iPads and that nothing is changing in their manufacturing process or tolerances. You are assuming that they will be "replacing and essentially removing any bent iPad’s that are out there. Thus fixes the issue and does right by current and future customers." If that's the case, they should say so to REASSURE their customers instead of saying what they have, which can only be taken as arrogance. I am thinking logically about running a business, that's why I am saying over and over again that they are ****ing this whole situation up royally.
So, The Verge posts a picture of an iPad from a single angle and claims it is bent. Apple responds by saying, "Yeah, some iPads come bent." Stupid PR people!
Then they retract and say, "Well, by bent we mean 400 microns." Which is quite a bit smaller than the one seen in the photo. Suddenly everyone here blows up the forums with posts like "Apple has no quality standards," and "Those standards are horrible, iPads are like rubber bands!"
When Apple's real mistake was to treat The Verge with kid gloves. I don't know how they got that photo, maybe they bent it themselves to make a good thumbnail for their crazy "let's break an iPad in half then claim they're structurally flawed" video. The Verge gets clicks, Apple stock dips (which, by the way, is great for Apple when time comes to buy back shares).
What Apple would have done under Steve Jobs is basically rip The Verge to shreds. They wouldn't do silly products demos or try to argue specs like 400 micron tolerances, they would just say "Apple products don't ship bent, come into our stores and see for yourself." And the press would throw a fit, but Steve Jobs wouldn't budge. He was a jerk, and that worked for him.
Then again, Apple has done remarkably well financially under Tim Cook. Sure, their stock is down now, but that says nothing about the strength of the company. Maybe Tim Cook's method is the right one after all.
Then they retract and say, "Well, by bent we mean 400 microns." Which is quite a bit smaller than the one seen in the photo. Suddenly everyone here blows up the forums with posts like "Apple has no quality standards," and "Those standards are horrible, iPads are like rubber bands!"
When Apple's real mistake was to treat The Verge with kid gloves. I don't know how they got that photo, maybe they bent it themselves to make a good thumbnail for their crazy "let's break an iPad in half then claim they're structurally flawed" video. The Verge gets clicks, Apple stock dips (which, by the way, is great for Apple when time comes to buy back shares).
What Apple would have done under Steve Jobs is basically rip The Verge to shreds. They wouldn't do silly products demos or try to argue specs like 400 micron tolerances, they would just say "Apple products don't ship bent, come into our stores and see for yourself." And the press would throw a fit, but Steve Jobs wouldn't budge. He was a jerk, and that worked for him.
Then again, Apple has done remarkably well financially under Tim Cook. Sure, their stock is down now, but that says nothing about the strength of the company. Maybe Tim Cook's method is the right one after all.
No, not at all. I’m trying to bring some actual common sense and logic to a forum full of hyberbole driven over dramatic tech fans. There’s a lot of good conversations to be had in these forums, but weeding out those from the sensationalist nonsense can be difficult.
Please post a link where they are saying this. All they have said is that their flattness specification is 0.4 mm and it is finer than those used in previous iPads. Please show us where they say that they are OK with the iPad shown in the photo of this article. Thanks.
That’s the problem, really. We want to pay the bare minimum for a high performance product—expect the quality of an artisan level handmade good—and then ignore the fact that it was made on an assembly line in a lowest bid model. It’s like buying a BMW and expecting a Pagani, and then being mad that the car is riddled with minor defects and possibly has serious engineering flaws, but you think you paid for something truly premium because we’ve all forgotten just how expensive things are by exploiting cheap overseas labor.
If you knew anything about business, you would understand that is what’s happening and they will fix the issue. I do agree with your second point though, they absolutely botched this from a PR perspective. I just wouldn’t take it so personally if I were you or anyone else on here.
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I don’t care what apple says.
If you can’t tell how bad it is on some of the pictures and if you actually hold one and see how flimsy it is you’re out of your ****ing mind.
It should be reinforced with something considering this is a MOBILE device.
Pro tip: When you go buy your iPad, make sure you have 4 sheets of paper handy. Ya know... for tolerances and all that.
Confirm. Just did a quick search on paper thickness. Copy paper is about 100 microns.
This article sounds like people talking past one another about two different things. The bend depicted in the photo is definitely outside the 0.4 millimeter range. Using that photo to illustrate what Apple is saying seems disingenuous to me. A bend like that in the photo is unacceptable. A bend in the 0.4 millimeter range might or might not even be noticeable.
This is what I've been saying for a while now. The sooner that everyone realizes that Apple is now a fashion electronics company, that is going after the demographic that shops for clothing and accessories at the mall, the better off everyone will be. If that is what Apple wants to be now, I guess that is their choice, it's just that a lot of the long term followers don't realize that yet because it was a long gradual change.
Notice Tim Cook on the left scratching his head when Steve makes that statement... lol
It’s noticeable if you look for it. I got a new 12.9” and if you use the Apple Pencil at a ruler you can squeeze 1, maybe 2, pieces of paper in the gap that forms near the edge. It’s relatively flexible at the joint between the plastic and aluminum.
Thing is, I can take just about any other iPad I have and find the same thing on at least one corner. But it’s noticeable visually on the new one because it’s squared off. If the edges were tapered even slightly you wouldn’t be able to see the bend, but it would still be there.
how something that is bend meets or exceeds quality standards
instead of taking responsibility, apple simply try to denied the facts and they still insist and persist in selling a bad product
that right there shows you that they don't care about quality or their costumers anymore
all they want is to make money ripping people off by selling "junk"below the standards
can't wait for Tim to go away
what apple need is someone who say, you know what that is not good enough, go back and come back when is fixed
do it better, that is unacceptable, but Tim is not that person
that's why apple quality went down the toilet but the price went up to the roof
instead of taking responsibility, apple simply try to denied the facts and they still insist and persist in selling a bad product
that right there shows you that they don't care about quality or their costumers anymore
all they want is to make money ripping people off by selling "junk"below the standards
can't wait for Tim to go away
what apple need is someone who say, you know what that is not good enough, go back and come back when is fixed
do it better, that is unacceptable, but Tim is not that person
that's why apple quality went down the toilet but the price went up to the roof
I can be quite the apologist at times, I give more leeway than many. I thought the original bendgate was dumb.
However, Steve Jobs digging in on the 'you're holding it wrong' idea and this response are both examples of Apple just not understanding their consumer base's expectations, ones they have set.
However, do we know how widespread this issue is?
However, Steve Jobs digging in on the 'you're holding it wrong' idea and this response are both examples of Apple just not understanding their consumer base's expectations, ones they have set.
However, do we know how widespread this issue is?
I’ve never seen a company stand so adamantly behind a glaring manufacturing defect.