Really; Maps better? Siri better? Touch bar better? Any of these anywhere near the best?
Maps : financial decision - not better
Siri : gimmick to push 4S - which could have become something great, but apple did not invest
Touch bar : gimmick
I'd argue that under jobs, they did release a product that was better than the competition, that's a physical product. Software / services it's been a mix. The Touch bar....yeah....dunno what they were thinking, sadly jobs was not around to say WTF and Cook was to say, how much can we put up the cost with that gimmick....and we have the most expansive MacBooks ever...