This is how I feel. Under Jobs ruling, I felt like there was competition and innovation. Now it just seems like they are churning out ideas just for the sake of "testing it out". The original Pixel had a better camera than the iphone 7, and a faster fingerprint reader. And it seems to be the same thing again this year, with the Pixel 2 vs iP8, with a better camera and the fastest fingerprint reader on a mobile device. Add in Google's AI and machine learning, it makes the iPhone X seem boring. Jobs would have been pushing innovation at this years iPhone event. Instead, there was FaceID. Cook has been a let down in my opinion. Its time someone else pushes for competition.
Cook is great for Bringing in the profits, though to achieve that year on year, innovation is suffering. He was lucky cause he knew he could milk jobs products for many years, and just keep fragmenting them.....slapping "pro" or other gimmicks to raise profits margins to compensate sales volumes, this alas.....can only go on for so long..... The MacBook Pro already seen as a negative update, The X, lovely looking device with some really questionable decisions that Jobs would not have let out the door. For me Apple are a Sony in 2017 - and still remind us how they created the walkman......u can't stop innovating..... and lead. Sure you make more $$$ ..... sure you attract other fans.....sure you branch into other industries.....but how about doing what you do best? as apple forgotten this? I think they have, and alas without jobs they are just another massive corporation these days....though more expansive than ever, cause cook is compensating sales volumes with increased prices