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“It's not entirely clear why carrier employee off days would be blocked on an event day”.

I used to work in the industry. Teams work through the night to produce their own product pages as Apple only supplies assets after their official announcement, so time off is normally restricted.
I guess Apple expects a lot of problems and there needs to be enough support to handle them.
 
“It's not entirely clear why carrier employee off days would be blocked on an event day”.

I used to work in the industry. Teams work through the night to produce their own product pages as Apple only supplies assets after their official announcement, so time off is normally restricted.
Ah this makes sense. Thanks for sharing.

So:
Tue 12 September announcement
Fri 15 September Pre-Order
Fri 22 september official launch 🚀
 
It’s been almost 4 years since Apple’s last live in-person event.

I wonder if we're going to have in-person event this year.

1691353662891.png
 
Ah this makes sense. Thanks for sharing.

So:
Tue 12 September announcement
Fri 15 September Pre-Order
Fri 22 september official launch 🚀
Seems accurate! Can’t believe after this week is over we’re going to be exactly a month away. September is going to be a very expensive month like every year. 🤩
 
Seems accurate! Can’t believe after this week is over we’re going to be exactly a month away. September is going to be a very expensive month like every year. 🤩
Yeah I am in the same boat as you.. But hey, there are worse things to spend your money on.. so let us enjoy! ✌️🤩
 
I'm coming from a X. It's been a minute since I've ordered a phone from Apple LOL What time does Apple normally open up to buy online?
 
Interesting no one acknowledged the elephant in the room with that Mark Gurman article. Decreasing iPhone sales for several quarters in a row.


A key theme of its post-earnings conference call Thursday was the slowdown. Sales of the iPhone slid 2.4% to $39.7 billion last quarter, coming in just below Wall Street estimates. The device has had earlier blips — including a rough patch in China in early 2019, a Covid-related launch delay in 2020 and supply chain problems in 2022 — but the iPhone doesn’t usually suffer sales declines.

Apple blamed currency headwinds for hurting results, but also admitted that US shoppers aren’t spending on its products the way they used to. Sales in Apple’s home country paled in comparison with China, which Chief Executive Officer Tim Cook called out as a highlight of the quarter.

That said, Apple expects the iPhone performance to improve in the current period. That means it will be better than a 2.4% decline — perhaps it will even grow. But the company warned that overall revenue will probably stay in the same range as the past quarter, when it fell. In fact, Apple is poised to suffer its fourth straight quarterly sales decrease, something that hasn’t happened since 2001.

That’s a tough backdrop for the iPhone 15, which I’m told will go on sale around Sept. 22 — following an event planned for either Sept. 12 or Sept. 13. The timing means Apple will get about a week of iPhone 15 sales in its fiscal fourth quarter, which runs through September.

The real test for Apple will be the holiday quarter, its sales period extending from October through December. That’s invariably the company’s busiest time of year.

One thing going in Apple’s favor: This holiday season should have a favorable comparison with the same stretch of 2022. Last year, the iPhone 14 Pro and Pro Max ran into a pandemic-related production stoppage at Foxconn Technology Group plants in China. That dragged down the iPhone’s performance during the season.

So it shouldn’t be hard for the iPhone 15 to show healthy year-over-year growth (assuming it doesn’t run into its own production problems). If Apple can’t manage that, the smartphone slowdown could be even worse than feared.
 
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Can someone tell MacRumors they have the wrong title? It should read as...

Apple's iPhone 11 S4 Event Expected September 12 or 13, Launch on September 22​

I don’t consider the upcoming iPhone 15 Pro to be an S iteration. It will not only have better SoC and cameras, but a whole new design with semi-rounded edges, a new material in the iPhone lineup -titanium-, a different port -USB type C- and a whole new action button replacing the mute switch.

To me this is the iPhone that deserves the most a new number, because indeed, the iPhone 13 and 14 were S iterations of the iPhone 12.
 
Meanwhile, Apple employees, like good little soldiers, maintain the company line. They repeat the mantra that the new iPhone is just a rumour. But in their eyes, there is a glint of something else. A spark of excitement. A knowing smile. They know the truth. But they must lie to those who don't know. This is why, in part, Trumpism has become so common now.
 
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