Apple's Latest Ad Takes Aim at Microsoft's 'Laptop Hunters' Campaign

[-hh]

what exacaly makes OSX superior to windows?

It simply chooses to do what it does well, rather than to try to be everything to everyone.

i have never seen OSX support so many diffrent types of hardware, be nearly as scaleable in a corporate environment nor have i seen OSX modified to a point where it can run on any HW (Carputer that can boot in 25 seconds)

Does it choose to do this?

OSX is missing alot of features windows provides (even simple things like cut and paste in explorer/finder)

No Finder copy/paste? Then when I select on a file and right-click it to bring up the contextual menu, what's that option listed right after "Quick View" supposed to do? (or if you prefer, ^C and ^P shortcuts).

for me windows doesnt crash every day, the only times windows does bluescreen is when i push my CPU too hard (overclock it ...

Windows doesn't crash every day for me either, but it still has problems, even though I never overclock hardware. My most recent one was last Thursday...with a senior VP and two of his managers hovering as we were incorporating what should have been a simple last minute change into one of his PPT slides before they were to make their pitch to my upper management.

Windows is a lot like the Photocopiers of old: it knows when you're in a hurry and will wait until the worst possible moment to extract its revenge.


-hh

 

[DMann]

Awwww do you clean your iPhone screen? Must be a big chore.... And all that impact damage... lol.. listen to yourself

iPhone screen - 3.5 " vs. laptop screen - 17" = Not a significant difference?

iPhone - thick, impact resistant glass screen vs. laptop - thin, more fragile LCD screen = Not more prone to damage?

Imagine the drudgery of cleaning a matte screen surface - I've done that, and it is quite time consuming. The mere act of cleaning a thin LCD screen, combined with the constant application of pressure from touching and rubbing the surface will wear and tear the living hell out of it. Do you actually believe this to be, in any way, comparable to the operation and maintenance of an iPhone screen?

Perhaps the implementation of a glass trackpad with multi-touch functionality to avoid the soiling of a comparatively larger, and thinner screen wasn't such a bad idea after all - go figure.

 

[iCantwait]

Yeah because Macs never cra

i had a problem with my time capsule giving me that problem, got a nwe time capsule from apple and all was good

 

[DMann]

I'm sure you're right that most XP users will want to stick with XP for as long as they can for a number of reasons - in some cases, possibly longer than 8 years. I just hope that those XP users being lulled by Windows 7's XP mode realize that they're unlikely to be too impressed by the overall performance, at least going by the article I linked.

You're quite right - a performance hit, while running in emulation, is just the thing to convince XP users to migrate.

 

[chrismacguy]

Hooray for Apple, fighting back for Mac (just like Power Computing...). And also XP Mode in Windows 7 will only work on certain systems so I think no corporation is going to want to be locked down, so this could be another flop. PC Choice Chat was also hilarious.

 

[Journojulz]

I asked a question a few pages back - and raised it with a friend yesterday

Imagine 2019 if apple simply shut down today

and

Imagine 2019 if M$ simply shut down today


In those 2 futures - what would we be missing?


edit: to see what has happened in the last 10 years, check put the timeline at http://en.wikipedia.org/wiki/Macintosh

in 1998 the bondi blue imac was launched....

======================

Edit: In fact i have started this in the general forum....
https://forums.macrumors.com/showthread.php?p=7630732

 

[medgirl2001]

i didn't say apple wouldn't sell many. i'm just saying the iPhone is very expensive considering the battery doesn't even last one day. it's more of a funky looking toy than a functional phone.

This is constantly brought up, and it always makes me wonder if those with this concern are comparing the iPhone to regular, non-smartphones, or if they are comparing it to other smartphones. I have found the iPhone to be comparable or better with regards to battery life compared to other smartphones. Obviously compared to a dumbphone with a small screen that isn't running WiFi, etc., the battery life doesn't look that good. A Razr could go days on one charge. But personally, I use my iPhone pretty heavily during the day - streaming Pandora using 3G through my car speakers on the way to work, WiFi on and off throughout the day, 3G with push Exchange email enabled, phone calls, texts, etc, and I always have plenty of battery left at the end of the day. I do charge it every night, which is not a problem for me. It's the age-old problem - as the screens get better, the processors faster, and the experience better, so you want to use it more often, and then use the battery more quickly.

I do try to keep extra stuff like WiFi and Bluetooth turned off when I'm not using them, since WiFi especially will suck battery life looking for hot spots. But I leave 3G enabled all the time.

 

[ZDDP1273]

These "ad wars" are so funny. I still think Apple's ads are more creative though.

 

[Journojulz]

This is constantly brought up, and it always makes me wonder if those with this concern are comparing the iPhone to regular, non-smartphones, or if they are comparing it to other smartphones.

If you use it as a phone - it lasts as long as other phones.

If you use it as multimedia netbook - it will last less long, but so do netbooks.

Its fairly obvious that they don't own one and any comparisons are based on hearsay and a hint of sour grapes.

 

[Memphisto23]

Microsoft's ads are working.

From Advertising Age:

The perceptions of value the two brands offer has shifted dramatically in the eyes of 18- to 34-years-olds since Microsoft began running its "Laptop Hunters" campaign in late March. Apple's "value perception" has fallen considerably, while Microsoft's has risen.

Based on daily interviews of 5,000 people, BrandIndex found the age group gave Apple its highest rating in late winter, when it notched a value score of 70 on a scale of -100 to 100 (a score of zero means that people are giving equal amounts of positive and negative feedback about a brand). But its score began to fall shortly after and, despite brief rallies, hovers around 12.4 today.

Microsoft, on the other hand, has risen from near zero in early February to a value-perception score of 46.2.

 

[Melrose]

^^ Fanboy spam.

 

[celtikmind]

^^Failure to see the reality = apple fanboi characteristic?

Apple might be good but they're not invincible you know.

 

[dejo]

I'm curious. Do these Laptop Hunter ads even air outside the U.S.?

 

[Matek]

I'm from Slovenia, EU, and I haven't seen them on any national or other popular european channels i get on cable. Although it's hard to say as I don't watch TV and as it could be different in other countries.

But I also doubt BrandIndex does international research. Apple makes most of their profits in USA, I believe.

 

[Frazzle]

Global and global

In the vein of John Cleese:
If the rest of the world calls something 'global', they actually mean 'in most countries of the world'. In the US, 'global' usually means 'the whole of the US' - where 'whole' excludes the green bits in the middle of course.

 

[BongoBanger]

I'm from Slovenia, EU, and I haven't seen them on any national or other popular european channels i get on cable. Although it's hard to say as I don't watch TV and as it could be different in other countries.

But I also doubt BrandIndex does international research. Apple makes most of their profits in USA, I believe.

I've not seen the laptop hunters ads in the UK but the 'I'm a PC' ones were around a lot although not as much as the iPhone ads.

 

[SmalTek]

Good luck, Mac guy!

I hope that Mac guy know what to do with that girl

 

[Melrose]

^^Failure to see the reality = apple fanboi characteristic?

Apple might be good but they're not invincible you know.

Hm. Weird. I never said Apple was invincible...

He joined this month and this is his only post. I call that fanboy spam. Joining apparently only to post pro-Windows stuff.

 

[LagunaSol]

He joined this month and this is his only post. I call that fanboy spam. Joining apparently only to post pro-Windows stuff.

We've seen a lot of this recently - brand-new MacRumors members joining only to post some anti-Apple diatribe or pro-Microsoft propaganda.

Methinks the MS astroturfing brigade is hard at work right now.

 

[Sehnsucht]

We've seen a lot of this recently - brand-new MacRumors members joining only to post some anti-Apple diatribe or pro-Microsoft propaganda.

Methinks the MS astroturfing brigade is hard at work right now.

I especially love it when they trash Macs and Mac users but then claim to be above criticism BECAUSE THEY HAVE AN iPHONE.

WTF?!

 

[DoFoT9]

We've seen a lot of this recently - brand-new MacRumors members joining only to post some anti-Apple diatribe or pro-Microsoft propaganda.

Methinks the MS astroturfing brigade is hard at work right now.

maybe that is one of the new 'features' of Win7?? Sabotage.

haha

 

[Eidorian]

I especially love it when they trash Macs and Mac users but then claim to be above criticism BECAUSE THEY HAVE AN iPHONE.

WTF?!

I wish I had an iPhone.

 

[Chwisch87]

The knew the laptop hunter ads were going to have a serious effect on Apple and their brand perception.

And if you are going down with 18 - 34 year olds Apple is going to have some seriously issues because that is your growth demographic for Apple right there. You only need to look at college campuses in the last few years to see that. They are Laptop buyers and its why Microsoft's ads have been targeted directly at mostly young laptop buyers (you don't see people older than 35 in these commercials). They know where they are loosing to apple and if this is any indication its working.

The problem is Apple hasn't really directly responded to the price question. Their ads have essentially been the common and now really over used "PC's are a virus heaven crashing headache". They have also pointed out Apples Geniuses. The conclusion that an outsider would have is ... Apples are more expensive but supposedly give you better customer service. That is not gonna cut it.

The laptop hunter ads have pointed out very well that the cheapest mac is 1000 dollars and you only get a 13" screen ... if you want anything bigger you are spending upwards of 2 grand.

Apple's market share has already gone down recently, Win 7 is just around the corner and Apple doesn't really have a response. Apple has worked very hard to gain the momentum they have since Tiger and Leopard. I would be working very hard right now to make sure it doesn't goes away the second the Microsoft giant tries to strike back.

 

[Fitty Cent]

We've seen a lot of this recently - brand-new MacRumors members joining only to post some anti-Apple diatribe or pro-Microsoft propaganda.

Methinks the MS astroturfing brigade is hard at work right now.

I especially love it when they trash Macs and Mac users but then claim to be above criticism BECAUSE THEY HAVE AN iPHONE.

WTF?!

The iPhone forums are consistently the most-viewed forums -- usually twice as many people as any other section. So I think you're being kind of absurd to suggest that all the newbies are "astroturfing" for Microsoft. You've been in the reality distortion field a little too long.

Like it or not, you're going to have a lot of Windows users who have iPhones and come to this site for iPhone news, and in the process have picked up a hobby of taking pot-shots at the Apple fanboys. Hey, it's good for you. Like... like eating broccoli. Doesn't taste good, but gives you a healthy dose of vitamin D(ifference of opinion).

 

[fef714]

Not quite as good as "I'm a filmmaker and I want to cut a high-def feature film on a laptop but I only have $500 to spend,"

Ya I agree, I was cracking up after I saw that too! They meant it as a joke didn't they?