Hardly surprising.
iPhones last longer (due to their better build quality) and are supported longer, which means it’s more feasible to pass down older iPhones to your children or other family members when you are ready to upgrade. You spend more upfront, but save more in the long run.
There’s also the ecosystem (it’s very easy to share an Apple One subscription with your entire family, which in turn increases the utility of other Apple devices). This further raises the value proposition of going all-in with Apple hardware in a household.
Apple’s pro-privacy messaging is also gaining more traction at a time when the public’s mistrust towards social media is increasing by the day.
iOS being home to the best apps is further icing on the cake.
Downsides like not being able to sideload apps or run emulators simply don’t matter to the average user.
Lots of strengths going for iOS users. I look forward to the iPhone continuing to grow its market share all around the world.
Yes and not much longer to wait before that isn't a thing anymore