JazzyGB1 made a very persuasive post.
I guess it comes down to this:
1: What is a "pro" user? And what do "pro" users need that makes their hardware requirements so special and specific?
2: Why does this special hardware have to cost several thousand dollars?
3: For a multi-national company like Apple, which has been fantastically profitable for well over a decade, and which has an enormous R&D budget compared to other computer manufacturers, why does not take six years to come out with a new workstation product? Apple obviously has the resources, technical expertise and is on solid financial ground. But it takes the company six years to come out with a new machine? Keep in mind that there are numerous Windows and Linux PC manufacturers that come out with high-quality Intel workstations on an annual basis (or maybe once every other year) with no problem... and they COST SIGNIFICANTLY LESS than the "trash can" Mac Pro.
Much farther upthread, another forum user posted a link to
an old Steve Jobs interview video, apparently from the 1990s about how the leadership of great companies drifts away from its mission as the focus shifts from product development to marketing. Is that what is happening here?
4: Why does Apple feel it has to rediscover who its "pro" customers are, what their needs are, and what kind of machine they want Apple to build? Isn't that kind of customer-centric design philosophy what made MacOS machines and iOS devices great in the first place?
I read a lot of dissatisfaction for the current "trash can" Mac Pro in this thread. I agree that the price is pretty high and that's a problem for Apple. I agree that Apple ought to make a high-powered, high-quality, and highly customizable workstation machine with the latest components and connection technologies for the same or less than the cost of the current "trash can" Mac Pro.
Look at custom gaming PCs. You can buy a high-power, high-quality floor top tower for the same or probably much less than a Mac Pro, and you can get it with a fast CPU, bucketloads of RAM, plenty of hard drive space, killer graphics, and LIQUID COOLANT. While this isn't exactly what a science lab or graphics/video shop needs, there are similarities. If the "trash can" Mac Pro is not the answer, and if the iMac Pro is just a stopgap measure until Apple can "find its way", why doesn't Apple go grab a bunch of the most reputable Windows and Linux high-power gaming and editing custom towers, take them apart and see how its done? Better yet, how about taking several of the best of those fancy towers, loaded, and try making them into Hackintoshes to see how they work? When Apple figures out how to make a superior Hackintosh in the lab, then they can figure out how to manufacture an un-Hackintosh for the public.
Forget fancy futuristic designs. Gamers don't need the computer to be a conversation piece. They want something that does what they want it to do, for the right price. Just use a standard tower.
Here's what I suspect are desirable attributes for an un-Hackintosh tower:
1: Give it a new name to chase the "Mac Pro" blues away. Call it a "Mac Tower" or "Tower Mac", or maybe a "Power Mac".
2: Standard full tower case, should be easy to crack open and service. Superior internal design and cooling.
3: Standard 0 RAM/0 SSD config can be fitted with user's RAM and SSD or HDD aftermarket; Apple can provide BTO RAM and SSD options.
4: Offer Core i9 6- or 12-core as base, but also Xeon W of various multi-core levels as options like the iMac Pro does.
5: Offer base with a good graphics card. Also offer option for NO card, or other premium cards.
6: Offer connectivity on all towers the same: WiFi, Bluetooth, 8 USB-A ports (4 front and 4 back), 8 USB-C/Thunderbolt 3 ports (again, 4 front and 4 back), a Gigabit Ethernet port, SD card slot, microSD card slot, and maybe one or two Thunderbolt 1/2 ports for good measure (easier to connect old FireWire devices with adaptors that connect to TB 1/2).
7: Plenty of expansion bays for additional SSDs or hard drives, etc.
8: Sell the base Core i9 model with 0/0 cheap; maybe less than $2,000. Xeon models might start at $2,500 to $3,000 and go up from there.
9: Case can be Made in USA; computers of this family can be assembled here. Hopefully, there are some components that can be made here as well.
The important point here is to look at this un-Hackintosh as not just a product but as a closely interlocked family of products; almost like its own platform. The Xeon level of this family would be a like a premium flagship, but the Core i9 base version would be Apple's way of opening up a new market for those customers, whether they be "pro" or otherwise, who find Apple's all-in-ones, laptops and Mac Minis lacking. This could all be accomplished with the adoption of a standard tower case and an overall industrial design that would be modular and customizable within. The target here is not to simply "give professional users what they want" and "understand their workflow" but to expand the MacOS market to include small businesses and gaming enthusiasts with a new and affordable kind of un-Hackintosh tower.
Apple could really start to crack open the market, based on the strengths of the MacOS and the leveraging the connection technologies common to MacOS computers generally, instead of subjectively wowing the public with some controversial computer design that may or may not succeed in the marketplace.
I'd like to come up with an un-Hackintosh spec in a separate thread, work out the details, and start a petition drive to Apple in favor of it if other like-minded people here are interested.