Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

You mean the "can't innovate my ass" guy who thought Apple was so right about the trashcan and now ends up apologizing for the current state of the Mac Pro?

Unless the public can get access to those touchscreen MBPs to see exactly what was such a "bad experience", his words should not be taken at face value. How much of an effort did Apple really make? Was it the same kind of effort that Apple made for Xserve and Mac OS Server?

Phil's argument about reaching out to touch the screen rings hollow, considering that an iPad with attached keyboard is exactly what he argues against!

As for touchscreen desktops, PC manufacturers have addressed the issue by creating new form factors such as the Microsoft Surface Studio which has a wide range of adjustability so people don't have to "reach out across the room" to touch the screen. Did Phil honestly not know about these new form factors or did he purposely choose to ignore it just so he could get a sound bite about "gorilla arm"? By failing to consider these new form factors, Phil made himself look clueless about the competition.

There are a number of applications such as digital signage, interactive exhibits, and industrial uses which can benefit from large touchscreen support. 7 years ago, an iPad on a stand looked so innovative. But now it looks ridiculously ancient compared to well designed applications running on large touchscreen displays. Do people honestly expect Apple to make a 40 inch iPad? It makes more sense to separate the CPU from the touchscreen, freeing Apple from having to sell touch displays of every size imaginable. The large multitouch displays currently work out of the box with Windows. But good luck getting those manufacturers to provide full Mac support. If people want those displays to fully work with Mac OS, the support needs to come from Apple. Build the multitouch support into Mac OS so it can work with external multitouch displays of any size, and so developers can have a standard touch API to create their applications.
 
Last edited:
No. People who don’t really need a “Pro”-level computer buy it and complain about the price. But their real problem is they overestimate the computer they actually need.

If we'd continue that logic, there should be no Mac users to use Pro-level computers anymore. They should have all switched to Win/Linux since that's where they can get their grunt.

1: What is a "pro" user? And what do "pro" users need that makes their hardware requirements so special and specific?
2: Why does this special hardware have to cost several thousand dollars?
4: Why does Apple feel it has to rediscover who its "pro" customers are, what their needs are, and what kind of machine they want Apple to build? Isn't that kind of customer-centric design philosophy what made MacOS machines and iOS devices great in the first place?

You raise a very good questions and I don't think much of the people really grasp these things. Which is natural, since many don't understand the work environment and think 'pro' as some sort of an elite status that wants it all.

Which just isn't the case. There is no 'pro'. Or more so, the requirements for that depend on the 'pro' in question. I have LOLed a lot on people lusting after XEONs or pro-grade GPUs on Mac, since that is basically paying for hot air. Perhaps more to-the-point answer is that it really depends on what you're trying to accomplish and for a 'pro', you start to have requirements that are more tailored to you. Meaning, there is less and less one-size-fits-all in play than one might think.

For example, for video people XEONs, ECC RAM and pro GPUs mean nothing. It's money wasted for marketing names. For someone crunching numbers for weeks to end, they may mean something. Someone needs RAID arrays, someone more cores, someone has to have CUDA. Point is, it varies depending on the job. This also means that it does NOT need to cost an arm and a leg. It may cost that much, but it depends. And if you try to get one machine that does it all, it is almost guaranteed to be pricy compared to the bang-for-the-buck that one could get by tailoring.

And yes, cost is a major factor. cMP towers were a rip-off for a single CPU, but dual-CPU was on the money. Kudos for that. If you do these things for a living, cost comes to play. The companies that can just throw expensive **** to people are rare these days, and mega-corps are a good showcase of that. You need to make a case that it saves money in the long run, or you have a very nice manager with extra in the budget that could otherwise be used for other things. Like team morale events, idk. For very small companies it's even more crucial; they may think they need the best machine out there, but can end up shooting themselves in the leg by not thinking about costs. Clients have to pay for this thing. Just look at what people are talking about cameras, video or still, and see how amateurs tend to have better stuff than 'pro's since they don't need to think about ROI.

So, thinking that "Hey, we have this one thing that's best for everyone" approach is just not going to fly. Asking for a lot is fools errand, which may fly for Apple, but likely ends up being not such a great idea for those who buys such things.
 
Yes.

Seems like most people here basically want a Windows PC with dual 1080Ti's that runs High Sierra.
No need for dual cards, just one modern card is more than enough to trash all of Apple's current offering.

Of course that machine will never show up has it would cannibalize both the iMac and the Mac Pro and nor will MacOS be made available because it would be the end of Mac hardware sales.
 
  • Like
Reactions: shaunp and enc0re
You mean the "can't innovate my ass" guy who thought Apple was so right about the trashcan and now ends up apologizing for the current state of the Mac Pro?

I meant the Senior vice High Panjandrum at Apple guy - as opposed to a.n.other whiney armchair quarterback on Macrumors who "would complain even if Apple made them a personal custom Mac" (which is what the strand was talking about).

There are a number of applications such as digital signage, interactive exhibits, and industrial uses which can benefit from large touchscreen support.

To be fair, most such applications would use industrial touch screen displays designed to withstand being mashed by the paws of the general public (even if there was a Mac under the hood). I suspect that when Apple decided to use Apple iPads in Apple stores the search for the best solution was rather brief and biassed...

As for touchscreen desktops, PC manufacturers have addressed the issue by creating new form factors such as the Microsoft Surface Studio

I completely agree that Apple's view of touchscreen Macs seems to be based on the "just stick a touch sensor on a 5k iMac and re-discover what Jobs said about 'gorilla arms' years ago" philosophy. However - until the 2-in-1 Windows PC 'came of age' a couple of years ago, Microsoft's efforts to mix touch and kb/mouse interfaces (Windows 8 anybody?) tended to support Apple's philosophy of "one OS for touch, one OS for mouse". Mind you, I'm not sure what MS are thinking with the surface studio, either: the display/digitiser part looks superb but the actual computer is distinctly ~meh (spinning rust and no Thunderbolt in a machine like that - seriously?)

NB: One bit of actual info that did come out of the report on Apple's "pro workflow team" is that they're looking at augmenting desktop systems with iPads... Apparently, you can use one iPad Pro to display online documentation, and another to display controls and shortcuts while you work in Logic. Who'd have thunk it? (In case you've never used Logic, the Logic remote app - which is rather neat - has been in the App Store since forever). Pretty sure that plenty of people here (including myself) suggested a "Touchbar" iOS app back when the TB macbook pro came out.

So, maybe the ultimate motive behind Apple's heel-dragging on touchscreen is that they want to use Macs to sell iPads.

Apparently, the last High Sierra update broke all the third party Apps that let you use iPads as extension displays/pen digitisers for Mac, so maybe Apple will be re-innovating that idea shortly.
 
So there's a history of the tower being sold alongside the iMac and laptops and there was no evidence of this cannibalising iMac or laptop sales - in fact iMac sales boomed at this time!

True - I think the "cannibalisation" worries came from the xMac concept bandied about by fans who thought they could have a basic but expandable "xMac" mini tower that was price-competitive with similar PC systems. I think that probably would have broken Apple's business model at the time.

The G3/G4/G5 towers and Mac Pro were always expensive, but could be pitched against high-end PC workstations (because PowerPC, and later Xeon) rather than $300 Dell desktops (on which Dell probably only made a profit by selling finance, extended warranties and overpriced add-ons).

Whether or not "cannibalisation" would have been a problem in the past, however, I think there is plenty of evidence now that it wouldn't. As you say, the iMac is now probably the best bangs-per-buck that Apple have ever offered, and people are going to buy them where they fit their workflow.

why does not take six years to come out with a new workstation product?

Because:
Apple yesterday announced that it sold 77.3 million iPhones during the first fiscal quarter of 2018 (fourth calendar quarter of 2017),

The Mac may be one of the best selling personal computer brands around, but as long as Mac inc. and iPhone corp. are one and the same, the high-margin fashion accessory with the 9-digit annual sales will be the favourite child - and the potential market for the Mac Pro is only a fraction of total Mac sales. Having a non-techie CEO who gets as excited over a new watch band as a new Mac, and who will stand up on stage waving an iPad and saying that he doesn't know why anybody would want a PC (without realising that, in that context, sauce for the PC is sauce for the Mac) doesn't help, either.
 
Don't they know how to upgrade the existing R2D2 cylinder Mac Pro? Too difficult for Apple? Faster RAM, 10G ethernet, faster graphics card and you are flying.
 
Don't they know how to upgrade the existing R2D2 cylinder Mac Pro?

Nope. Its a dead end. That's pretty much what Apple admitted to last year.

It is built around specific Xeon processor models, and completely relies on the theory that two modestly-powered GPUs sharing the load would be better than a single high-powered GPU. The whole triangular core design is based on spreading the heat 3 ways. There might be viable CPU upgrades but the GPU is a sticking point - you just can't put a single, big, hot GPU in there.
 
Bear in mind that a big justification for the price gap is not so much number of cores, but Xeon, ECC RAM and "workstation class" GPUs - which provide more I/O bandwidth (=more TB3 ports), improved stability/reliability for sustained heavy computing and (arguably) optimized OpenCL performance (although that might just be down to drivers).

Optimized OpenCL? Maybe optimized Metal. but far more lkley the bigger horsepower "grunt" of the iMac Pro's GPU (AMD Vega) relative to the iMac ( AMD Polaris ... which was always meant to be less grunt than Vega) is really the gap. I doubt Apple has put time and effort into optimizing Vega better than Polaris since the latter is far widely deployed ( iMacs and MBP 15" ) .

ECC is vastly more expensive than regular RAM is a myth. Not sure why Apple would want to blow more hot air into that fire. The top end iMac Pro BTO configured to top CPU , 32GB RAM , and 1TB SSD is $3,699. That's a $1,300 gap. The Xeon W 2145 8 core is less than that ( $1,200) (and the i7 4770 is $350 so that gap is $850).

The 6-core i7 is likely to give the 8 core Xeon a run for its money on well-chosen benchmarks (I'm wondering if new iMacs might max out at i5 hex core - apparently faster than the current quad i7 - which would also reduce the heat dissipation requirements.

Yeah but at 6 core Xeon W would have far more overlap with that 6 core desktop in those same "well chosen" benchmarks. A 6 core in the iMac Pro would bring them closer together where the differentiation would be a more involved , more complication explanation. Apple doesn't want that. If as the question if have a high fraction of multi-core workloads and the answer of 8 cores is better than 6 is a vastly simpler explanation.

For a Mac Pro it is easier because essential combine it with "do you hate embedded displays" or "do you have a special display you are very happen with already". In that case then even if the iMac benched out sightly higher the "distaste" for the integrated screen would be the differentiation. Folks would give up the marginal difference for the more broad match to other features the Mac Pro had.


I'd be surprised to see a Mac Pro price point that gave you a Mac Pro + 5k display for less than the cost of a base iMac Pro.

Apple is kind of crazy if they think they can drive the Mac Pro price up another $1K or more and not loose a substantial number of customers. There are ballpark $600 and $800 options in the 6 core range with Xeon W. Dropping the processor cost in half (and avoiding apple's 30% mark up of that) would help). Four cores ( that base out at 4GHz so run singled thread very well ) drops that to the $450 range. If there is a way for the customer to put in their own storage than the "minimal" SSD doesn't have to be 1TB big. It could be half that which also reduces the price. Similar with easy access RAM the entry configuration could drop below 32GB ( 16GB is still more than the entry level capacity of the iMac ).

The BTO of the Mac Pro back up to the iMac Pro entry level configs could be closer, but the minimal baseline really shouldn't be the same as the iMac Pro. iMac Pro is trying hard not to be the "regular" iMac. The Mac pro shouldn't have to try very hard to present a different. It should be different in very obvious ways in terms of range of configurations the user can do.

Today... I suspect that the mass market has largely shifted to laptops/all-in-ones and the appeal of a "modular" Mac is purely for pros/enthusiasts/power users - who are in danger of defecting to PC anyway. Even outfits like Dell, HP and Lenovo seem to be offering (and presumably shifting) 'premium' Windows laptops and all-in-one's at increasingly Apple-like prices... despite also offering a full range of cheaper options. So, I'm not sure cannibalisation is such a danger.

Dell , HP , and Lenovo tolerate a much higher degree of fratricide between their adjacent products than Apple will. Their margins are much lower and one of their primary goals is the make that up with volume. Apple doesn't want to be as small as possible, but they also don't want being "biggest' to be a critical path to being profitable.

People moving to "smaller' computers over time because their workload a plateaued more than computers' abilities have increased is cannibalization. Two systems that have same base CPU and GPU is far closer to fratricide than cannibalize. Two products going after the same set of users with essentially the same abilities is largely infighting. What can be added to the Mac Pro should be the major difference. You'd get folks weren't in the same target pool.
[doublepost=1523388793][/doublepost]
Price could be lower if Apple used dual CPU chips instead of a single chip with high core count. Price of 12 core Xeons is insane.

Not for the same base/turbo clock ability. On apps that don't linearly ( or almost linearly) scale with core count you'd be throwing performance out the window.

To get to the same base clock ability of the Xeon W line the equivalents in the Xeon SP Gold line are more expensive; not cheaper. You can get to cheaper if will to through the base clock out the window along with your max Turbo ability.

So you can either have a two cheaper Xeon SP Silvers and be roughly 10-15% better on loads that run close to 80-90+% fully parallel or throw about 20-25% of your turbo out the window. For a system that mostly involves a single user interacting with an individual program throwing the turbo out the window it is generally not a good trade off. The single user means there is going to be a mix of workload ( between more single and parallel.) .

For systems that are carrying the workload of several users ( and almost always somewhat independent parallel workloads ) then having more and somewhat slower cores works. The Xeon SP processors are optimized for data center server work where the typical job is to aggregate multiple users' workload onto a single system.

The Mac is highly targeted at being a GUI operating system. It isn't suppose to be a computational node in a grid somewhere. Yes,


Even with Xeon SP Silvers it isn't hugely cheaper (like down to mainstream CPU pricing). the Xeon SP bronze stuff is dirty cheap but also dirt slow too. It is just clocked even slower to be even cheaper. You are under the Intel W level of performance at that point.




Fewer cores on a chip also allows for higher clock speeds.

at cheaper prices. Intel will sell high count and relatively high clock speed but the price premium doesn't scale linearly. It only makes sense for very corner case multiple user/thread loads.


And for crap's sake, sell all systems with dual sockets even if the second socket is empty, so the second CPU can be added at a later time.

Second socket empty? Never going to happen in Mac systems. Yes, HP, Dell, etc do it, but Apple isn't a "Monkey See, Monkey do " operation. Pointing to HP/Dell and saying "you have to ape exactly what they do" isn't going to fly.

Apple didn't before and they are even more unlikely to start now. Apple isn't going to sell "loose' CPUs. Nor put that into the support matrix.
 
ECC is vastly more expensive than regular RAM is a myth.

I don't think I said "vastly" - but its certainly significantly more expensive than non-ECC...

Apple is kind of crazy if they think they can drive the Mac Pro price up another $1K or more and not loose a substantial number of customers.

The 6-core nMP is currently $3k, and has fairly modest RAM and SSD. The LG 5k display is $1300 - and I doubt that Apple's promised new display to match the mMP is going to be cheaper. So we're not talking about a $1000 hike to match my "mMP + display >= entry iMP" criteria.

The 8 core nMP is $4k and already meets my criteria.

Apple hiked the prices of the MacBook Pro range, and did it at the same time as adjusting their exchange rates so overseas customers got a double whammy. Also, if you look at other manufacturers, the price of top-end PCs has been creeping up.

Also, when they mentioned the new Mac Pro in the December iMac Pro press release there was a lot of talk about "pro customers who demand the highest performance" that didn't sound like it was going to have less grunt than the entry iMac Pro (...and people may be asking about a speed-bump for that come 2019).

Dell , HP , and Lenovo tolerate a much higher degree of fratricide between their adjacent products than Apple will. Their margins are much lower and one of their primary goals is the make that up with volume.

I'm not sure that's true any more: the PC market has had a few years of decline, and the biggest hit has been to the high-volume, low margin end of the market - those are the systems that are getting displaced by phones and tablets, or just not getting replaced because 5-year-old systems are still 'good enough'. Apple have been one of the firms bucking the trend and while its nice to think that's purely because of the technical superiority of macOS, it probably have a lot to do with the premium, high-margin market holding up better than the low end.

Look again at Dell, Lenovo etc: their high-end laptop and all-in-one ranges (Lenovo Carbon X1, Dell XPS 13, Dell XPS 27) are now well and truly into Apple-level pricing (and presumably margin) ballpark (remember to skip the "from $1300..." entry-level models that don't have retina-equivalent displays).

The inconvenient truth is that a new Mac Pro is not going to be a big seller, but is instead a strategic product to keep a small, but influential section of the market - who are vital to the MacOS ecosystem - from decamping to Windows or Linux. Apple seem determined to come out with a risky game-changing flagship - what they need is something boring and workmanlike.
 
  • Like
Reactions: ThatSandWyrm
True - I think the "cannibalisation" worries came from the xMac concept bandied about by fans who thought they could have a basic but expandable "xMac" mini tower that was price-competitive with similar PC systems. I think that probably would have broken Apple's business model at the time.

The G3/G4/G5 towers and Mac Pro were always expensive, but could be pitched against high-end PC workstations (because PowerPC, and later Xeon) rather than $300 Dell desktops (on which Dell probably only made a profit by selling finance, extended warranties and overpriced add-ons).

Whether or not "cannibalisation" would have been a problem in the past, however, I think there is plenty of evidence now that it wouldn't. As you say, the iMac is now probably the best bangs-per-buck that Apple have ever offered, and people are going to buy them where they fit their workflow.

<snip>
Yeah, the cannibalization theory makes no sense, but it does have quite a conspiracy-theorist appeal to it.

re: xMac, if it were a model Apple thought they’d be able to sell in sufficient quantities, they’d bring it and price it to where it wouldn’t matter one bit to Apple whether you bought it vs. iMac/MacBook Pro.

Just like when Apple releases the new mini, it will be priced a few hundred dollars below equivalent configs of the iMac/MacBook Pro (except for an entry level model near the $500-600 price point, with limited upgrades available).
 
ok to close this up, it doesn't matter if we buy Pro hardware if all we get is buggy below the standards software, I hope when that Mac "Pro" comes out, apple better have a good version of Mac OS to run along with that Mac Pro. be ready to pay the price, I will estimate between 3,000 to 5,000 dollars, just look at the iMac "Pro" , No complaint in price here as long as is worth it and it has new expensive hardware and not obsolete crap asking for a ridiculous delusional price.
 
  • Like
Reactions: ThatSandWyrm
Yeah, the cannibalization theory makes no sense, but it does have quite a conspiracy-theorist appeal to it.

re: xMac, if it were a model Apple thought they’d be able to sell in sufficient quantities, they’d bring it and price it to where it wouldn’t matter one bit to Apple whether you bought it vs. iMac/MacBook Pro.

No, the cannibalisation theory made perfect sense, in the PC market of 10 years ago, when asserted against people who wanted Apple to make a midrange mini-tower PC-like xMac at midrange mini-tower PC-like prices. (NB: other definitions of xMac are available). A midrange mini-tower PC-like xMac at iMac-like prices would have been laughed out of town. The Mac Mini worked - at a "bring your own keyboard, mouse and display" price that would have bought you a complete PC system with a better CPU/GPU - because it didn't really beg comparison with anything in the PC world.

I hope when that Mac "Pro" comes out, apple better have a good version of Mac OS to run along with that Mac Pro.

So, a re-vamped 2010 "cheesegrater" tower running Snow Leopard, then. Darn! why doesn't that sound as stupid as it should?

Nostalgia isn't what it used to be. :)
 
How long does it take them to put an ASUS motherboard in a case with an Intel processor, Vegas 64 video card, RAM, SSD and power supply?
 
  • Like
Reactions: WazACompuder
Nope. Its (R2D2 Mac Pro) a dead end. That's pretty much what Apple admitted to last year.
Unfortunately, that response does not follow at all. The iMac Pro has a far worse thermal bottleneck than the cylindrical R2D2 Mac Pro ... but it has better graphics performance due to updated graphics. If Apple can get better performance out of the closed iMac Pro design, then they can get at least that level of performance and more out of the R2D2 Mac Pro, if they want to. They are just too lazy to update it, for what they see as a small market share, which they no longer care about. Woohoo - red iPhone. Still no Apple monitor. Unacceptable.
 
  • Like
Reactions: Lone Deranger
Unfortunately, that response does not follow at all. The iMac Pro has a far worse thermal bottleneck than the cylindrical R2D2 Mac Pro ... but it has better graphics performance due to updated graphics. If Apple can get better performance out of the closed iMac Pro design, then they can get at least that level of performance and more out of the R2D2 Mac Pro, if they want to. They are just too lazy to update it, for what they see as a small market share, which they no longer care about. Woohoo - red iPhone. Still no Apple monitor. Unacceptable.
If Apple wasn’t interested in pros, they wouldn’t be releasing a new Mac Pro next year, nor would they have released the iMac Pro last year.

The options are clear. Continue using older hardware, upgrade older hardware, hold out for the new Mac Pro, buy older hardware, buy an iMac Pro, abandon the platform and move to Windows/Linux, or some will even choose to steal the OS and run a hackintosh.

No one is happy with having to wait, but I don’t think any amount of whining, complaining or feeling sorry for oneself will speed up Apple’s release schedule.
 
  • Like
Reactions: laurim
If we'd continue that logic, there should be no Mac users to use Pro-level computers anymore. They should have all switched to Win/Linux since that's where they can get their grunt.
Apparently you are woefully unaware that there exists Mac-only software that requires a ton of cpu/gpu/ram power. Besides the fact that I have ZERO interest in using Windows or Linux OS.
 
Maybe with HomePod Sales lacking they will try to supplement with a New Mac Pro.... when will they learn a trash can is not a good form factor...
 
How I pine for an xMac. It doesn't need to be price competitive with Dell at all.

I would pay stupid amounts of money for a Mac tower with an Intel i7 that I could put a Nvidia 1080 in. I wouldn't be surprised if Apple could squeeze $2K out of me for that machine without GPU.
 
Maybe with HomePod Sales lacking they will try to supplement with a New Mac Pro.... when will they learn a trash can is not a good form factor...
Yes the flop of the 'Cube' many years before had shown that no one was interested in owning an expensive Mac that required wires and boxes for any expansion.
Apple's answer...change the shape from a cube to a cylinder and then call it innovative (sigh).
 
And it will be chock full of Apple's own chips that can only interface with a Home Pod and a dimming light bulb.
Joking aside. Too late. Way, way too late.
 
  • Like
Reactions: Naimfan
No, the cannibalisation theory made perfect sense, in the PC market of 10 years ago, when asserted against people who wanted Apple to make a midrange mini-tower PC-like xMac at midrange mini-tower PC-like prices. (NB: other definitions of xMac are available). A midrange mini-tower PC-like xMac at iMac-like prices would have been laughed out of town. The Mac Mini worked - at a "bring your own keyboard, mouse and display" price that would have bought you a complete PC system with a better CPU/GPU - because it didn't really beg comparison with anything in the PC world.



So, a re-vamped 2010 "cheesegrater" tower running Snow Leopard, then. Darn! why doesn't that sound as stupid as it should?

Nostalgia isn't what it used to be. :)
? sorry man I didn't get the joke , it seems that you misinterpreter and you made your own conclusions but what ever you think is good for you, I respect that. not every body has the same option or same point of view the only thing we can do is respectfully disagree, i never mentioned snow leopard, high Sierra is not that bad, now, but is just until recently that started behaving with decency, the way it should, just a few months ago it was full of bugs and unacceptable security flaws, I just wanted to be more specific so you know what I meant, some boost in video performance won't hurt either, hope apple finally decides to update the old versions of open gl and open cl. cheers.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.