Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I struggle to put it in words but the slogan ‘AI for the rest of us’ feels a tad…degrading? I understand the message they’re trying to convey, offering simple AI solutions for the everyday consumer, but the slogan just feels off. Just me?
It’s only degrading if you feel insulted by not being the target audience for Apple products.

I’m always amazed by the super tech enthusiasts here (who by the very nature of being a member of a *tech forum*) that refuse to understand that *regular people* love Apple products because they make advanced features easy to use.
 
I think that is the reason why the market is so excited. They will predict the next mega upgrade cycle this fall. I'm not sure if it's going to materialize though. As Apple geeks this whole AI thing sounds very exciting. But how highly will regular consumers value it? I don't know honestly. The most practical thing I think is better search in Photos and the image editing features.
Wall Street is obsessed with AI. The average consumer doesn’t care. I don’t see Apple Intelligence causing a huge upgrade cycle. But companies have to announce all this stuff because Wall Street demands it.
 
Honestly I think this AI bubble is ridiculous. And watch the stock tank if/when iPhone 16 doesn’t usher in a mass upgrade cycle. Wall Street cares way more about AI than the average consumer does.

It's anything but a bubble. We're already using AI extensively in our business to increase productivity, consistency, and drive operating costs down. This technology is only going to become more reliable, expansive and better targeted at specific industries.
 
I don’t think it’s going to be a paid service. It’s going to be an ecosystem draw for consumers. The stronger the ecosystem, the more iPhones, Macs, ipads, Apple TV’s, HomePods, etc people will buy and use. The feature will drive hardware sales and that’s where the money comes in.
I wouldn’t be surprised if eventually there is an Apple Intelligence+ that is a paid service, like part of Apple One or something.
 
But people said on social media that it was the worst WWDC ever, how is it possible?
It was boring, but also touched a lot of bullet points investors seem to appreciate, where’s the contradiction?

Apple did an outstanding job, by the way, announcing zero marketable products and yet obtaining a stock price increase.
 
  • Like
Reactions: G5isAlive
Honestly I think this AI bubble is ridiculous. And watch the stock tank if/when iPhone 16 doesn’t usher in a mass upgrade cycle. Wall Street cares way more about AI than the average consumer does.
Oh we’re 1000% in a bubble, but the benefit for Apple is that they’re not staking their future on the NVidia bust that’s coming. That’s why they’ve spent years doing this stuff in house. Apple Intelligence has been in the works since before the M1 was introduced.
 
Just a tangent, but I love how Tesla is deep in the red today after the recent rant by Elan Mosk 😂.
Yeah, interesting. Perhaps this deflates some of the excitement around his newest venture. Apple made it very clear that user data will be secure with their AI, which is the opposite of how most companies in this space are operating.
 
It's anything but a bubble. We're already using AI extensively in our business to increase productivity, consistency, and drive operating costs down. This technology is only going to become more reliable, expansive and better targeted at specific industries.
NVIDIA becoming a $3T company…it’s a bubble. Eventually Wall Street will move on to something else. As far as companies that are primarily consumer (not enterprise) focused? I just don’t see AI ushering in a huge wave of paid subscriptions or hardware upgrades. Across my social media feeds I saw so many posts wondering how they can turn all this off.
 
Wall Street is obsessed with AI. The average consumer doesn’t care. I don’t see Apple Intelligence causing a huge upgrade cycle. But companies have to announce all this stuff because Wall Street demands it.
The inverse is also true. If Apple had ignored LLMs completely, I think we would see a sharp decline in Apple stock.

But I agree, I don't think "AI" will drive a lot of extra consumer spending. It will rather augment and hopefully improve existing services.
 
It was boring, but also touched a lot of bullet points investors seem to appreciate, where’s the contradiction?

Apple did an outstanding job, by the way, announcing zero marketable products and yet obtaining a stock price increase.
There were several quality-of-life improvements announced across-the-board. This is what the updates will be going forward, there aren't going to be major changes to any of these OSs.
 
NVIDIA becoming a $3T company…it’s a bubble. Eventually Wall Street will move on to something else. As far as companies that are primarily consumer (not enterprise) focused? I just don’t see AI ushering in a huge wave of paid subscriptions or hardware upgrades. Across my social media feeds I saw so many posts wondering how they can turn all this off.
Nvidia had $4 billion in profit, yet is valued like MS or Apple. Anyone that doesn't realize we're in a bubble can kindly come visit me, the official Wallet Inspector.

Courtesy of Daring Fireball:
1718123442011.png
 
That does…what exactly?
Who knows. But Apple sure finds ways to segment products to bring in more money. They’ll come up with some exclusive feature set that’s behind a subscription. Wall Street absolutely expects monetization (hint: growing services revenue) here.
 
  • Haha
Reactions: G5isAlive
I know this is going to sound ridonkulous.

I know this will sound exaggerated.

But….when Windows and Linux users see that macOS has snapping windows and automatically resizing Finder columns and that wicked new retro animated wallpaper they are going to drool like it’s 2004 again.

These touches make macOS fun again.
 
Oh we’re 1000% in a bubble, but the benefit for Apple is that they’re not staking their future on the NVidia bust that’s coming. That’s why they’ve spent years doing this stuff in house. Apple Intelligence has been in the works since before the M1 was introduced.

Definitely a bubble. But that doesn’t mean AI doesn’t work. Or that certain companies won’t benefit. Apple will benefit. It will help them sell iPhones. And who knows what else from there.

Will my company? No. Which is why we’re not investing. Yet. Even then it would just be a tool. And not one that’s going to double our income or whatever nonsense the market thinks AI will do for you.

Not all the dot coms panned out either.
 
  • Like
Reactions: Tagbert
Who knows. But Apple sure finds ways to segment products to bring in more money. They’ll come up with some exclusive feature set that’s behind a subscription. Wall Street absolutely expects monetization (hint: growing services revenue) here.
I think you'll find once the dust has settled that Wall Street will not expect *profit* from AI in the industry. It's years away from recouping the capital costs the likes of Meta, OpenAI, and Microsoft have pumped into it with no better suggestions than "people will surely pay for this" (hint: no, at scale they absolutely will not. Our MS reps are getting desperate in trying to foist it onto subscribers to the point I genuinely feel bad for them).
 
NVIDIA becoming a $3T company…it’s a bubble. Eventually Wall Street will move on to something else. As far as companies that are primarily consumer (not enterprise) focused? I just don’t see AI ushering in a huge wave of paid subscriptions or hardware upgrades. Across my social media feeds I saw so many posts wondering how they can turn all this off.

Being able to turn this on and off is a selling feature. They emphasized that and personal intelligence.

This is how you lead. You watch everyone making janky products with bad privacy and and silly designs and then you come along and show them how to do it right.
 
Oh we’re 1000% in a bubble, but the benefit for Apple is that they’re not staking their future on the NVidia bust that’s coming. That’s why they’ve spent years doing this stuff in house. Apple Intelligence has been in the works since before the M1 was introduced.
100% agree. And Apple is the only company in this position — the control they have has paid and will continue to pay dividends well into the future. And what happens when more and more processing happens on device instead of in the cloud, and practical use cases turn out to be rather simple? I think Apple has effectively changed the narrative around AI and how it will be used by most people.
 
But people said on social media that it was the worst WWDC ever, how is it possible?
It all depends if you're a fund manager or a Mac enthusiast.

Apple said what they had to about tulips - wait, no - bubble memory - sorry - XML, - hold on - virtual worlds, - er... - blockchain - dammit! - "AI" to satisfy wall street for this quarter. We'll have to wait to see whether "Apple Intelligence" actually offers something really new or if it's just playing catch-up with stuff you can already do with third party online tools.

Meanwhile, it's still hurry up and wait if you want an M3 Mini/Studio or a M4 laptop... Apple won't be going bust anytime soon, but it's a while since anything really exciting happened to Mac. Still, they're very dependent on the iPhone market staying strong...

I don't doubt that LLMs, diffusion and neural networks will grow up to be important developments for the future of computing, but currently we have dangerously half-baked systems being hyped beyond reason.
 
Definitely a bubble. But that doesn’t mean AI doesn’t work. Or that certain companies won’t benefit. Apple will benefit. It will help them sell iPhones. And who knows what else from there.

Will my company? No. Which is why we’re not investing. Yet. Even then it would just be a tool. And not one that’s going to double our income or whatever nonsense the market thinks AI will do for you.

Not all the dot coms panned out either.
I never claimed it doesn't work. But the use case for a *consumer driven economy* is basically nonexistent at scale.

That's why I think Apple's genius move is not chasing some commercial aspects, but focusing on how these advances can help regular people do things *personally*. My mom doesn't need to know anything about AI to ask for the picture of me on my bike in NH.
 
NVIDIA becoming a $3T company…it’s a bubble. Eventually Wall Street will move on to something else. As far as companies that are primarily consumer (not enterprise) focused? I just don’t see AI ushering in a huge wave of paid subscriptions or hardware upgrades. Across my social media feeds I saw so many posts wondering how they can turn all this off.

Some shares may well proved to be overpriced, but I personally won't be shorting NVIDIA right now. They are struggling to keep up with incredible industry demand. Compute is seen as the big limitation on our progress in AI, so demand should only keep increasing in the foreseeable future for NVIDIA products.

Whether individuals such as you and your friends choose to use AI or not doesn't really matter. The bigger picture is AI will be everywhere, replacing people, increasing output, improving scientific research, reducing costs and potentially prices for consumers. Only the individuals with AI skills may still have some employment.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.