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I'm scratching my head. The announcement of Apple's Inteligence suite was made early Monday morning with zero reaction from the stock market. Now Tuesday morning, shark-eyed investors wake up and magically find out about Apple's announcements? Is the stock market really that slow to react to such a thing?

I think a lot of people initially undervalued the ecosystem play here. There was too much focus on its all coming soon, Apple is way behind, yada yada yada. And nowhere near enough focus on the fundamentals of what is actually coming soon, and how it underpins everything Apple is already doing in terms of ecosystem and developer engagement across all its platforms.

AI is far from a threat to Apple's businesses if they truly execute on this stuff. It will lead to a new wave of creativity and innovation that delights consumers, developers and investors. Apple will be one of the main players in delivery of consumer-focused AI experiences.
 
Everyone is turning to synthetic data, which will only accelerate model decay.

Hence the big push from MS to generate more human data, masked behind a feature called Recall 😉

The bubble has another year in it, but it’s going to burst and hopefully only the actual useful stuff will be left standing.

Given Apple Intelligence is about YOU, I think it’s the first “AI” paradigm that might actually be useful to normal people. Specifically because they don’t actually have to think about using it.
It blows my mind that some aren’t seeing the obvious reason behind a feature such as “Recall” from Microsoft. Hopefully there is pushback like we are seeing with Adobe. These companies aren’t making a good return relative to their investment, so they want to harvest data from their users to feed their models with the thought that these will magically produce revenue for them in the future. Unethical and delusional.
 
It blows my mind that some aren’t seeing the obvious reason behind a feature such as “Recall” from Microsoft. Hopefully there is pushback like we are seeing with Adobe. These companies aren’t making a good return relative to their investment, so they want to harvest data from their users to feed their models with the thought that these will magically produce revenue for them in the future. Unethical and delusional.
Google is doing the same thing in ChromeOS….conveniently embedded in the lives of millions of schoolchildren across the nation.

The tap of usable data is running dry, and the returns in performance when compared to the ludicrous hardware, energy, and capital costs mean that unless the economic model of Capitalism suddenly disappears, the end of the road for the AI bubble is coming closer than people realize. I expect by the end of 2025 the markets will have soured on the “broken promises” they all intentionally bought in on.

Theres a reason why the developers of AI models publicly squirm when simply asked what theirs was trained on…
 
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It blows my mind that some aren’t seeing the obvious reason behind a feature such as “Recall” from Microsoft. Hopefully there is pushback like we are seeing with Adobe. These companies aren’t making a good return relative to their investment, so they want to harvest data from their users to feed their models with the thought that these will magically produce revenue for them in the future. Unethical and delusional.
I’m more concerned that we are developing the infrastructure for a surveillance state that will be abused, just a matter of when.
 
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Being able to turn this on and off is a selling feature. They emphasized that and personal intelligence.

This is how you lead. You watch everyone making janky products with bad privacy and and silly designs and then you come along and show them how to do it right.
You mean turn off the "AI" features?
Can you point me toward that? Not being facetious here, I genuinely might have missed it.

Unless you mean that as it stands, we can turn off Siri (which I have on most of my devices).
 
I wonder if Apple's partnership with OpenAI is bigger than the 10 Billion Microsoft invested in OpenAI? Did anyone hear a dollar amount with respect to Apple's partnership with OpenAI? 🤔
 
I wonder if Apple's partnership with OpenAI is bigger than the 10 Billion Microsoft invested in OpenAI? Did anyone hear a dollar amount with respect to Apple's partnership with OpenAI? 🤔
Nope, and you’ll never get the real details. We’ll get tons of analysts just making **** up though.

My takeaway from yesterday, Apple intelligence will continue to evolve and will eventually usurp the *need* for external AI’s for the vast majority of use cases. HOWEVER, as Craig explicitly stated (and people may not have picked up on) is that the door will always be open for specialized AI.
 
Apple has shown it looks like they can implement AI for the average consumer better than anyone else. They need a new commercial, Apple AI crushing the competition in the creativity hydraulic press.

Apple Intelligence could produce record iPhone sales this year.
 
Apple has shown it looks like they can implement AI for the average consumer better than anyone else. They need a new commercial, Apple AI crushing the competition in the creativity hydraulic press.

Apple Intelligence could produce record iPhone sales this year.
I don’t think it’s going to drives sales any harder than whatever hardware features come this fall. BUT over time through the regular upgrade cadence of customers, Apple Intelligence is going to become a *major* product differentiator for the entire ecosystem. No other company’s business models will allow for this type of approach.

We’ll see bits and pieces implemented from Google and Samsung, but literally no other player in the industry has the logistical ability to approach this holistically like Apple has.
 
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I wonder if Apple's partnership with OpenAI is bigger than the 10 Billion Microsoft invested in OpenAI? Did anyone hear a dollar amount with respect to Apple's partnership with OpenAI? 🤔
I don’t believe there is any money being exchanged — both companies benefit — Apple for offloading some [user initiated] requests, and OpenAI for having some integration into an OS that powers 2B+ devices.
 
Well, a good 10 years of everyone and their mom upgrading all their devices to get some slice of the Apple Intelligence pie has to work wonders for AAPL.
People fundamentally misunderstand Apple’s ability AND focus on the long term.

Yesterday was at least 5 years in the making.
 
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It’s opt in. We don’t live in the world of 10 years ago. You can disable things today.
I'd like to take your word for it, but it would be better to share a screenshot of the actual setting showing it.

And for the 2nd highlighted part - can you show me how to disable widgets in watchOS please?
 
I don’t believe there is any money being exchanged — both companies benefit — Apple for offloading some [user initiated] requests, and OpenAI for having some integration into an OS that powers 2B+ devices.
Oh believe me, they’re definitely getting paid. The electric bills alone for training the next ChatGPT is going to run into the hundreds of millions of dollars. These efforts use more power than some (very small) nations on the planet.

Hence Apple’s laser focus on performance per watt 😉
 
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I don’t think it’s going to drives sales any harder than whatever hardware features come this fall. BUT over time through the regular upgrade cadence of customers, Apple Intelligence is going to become a *major* product differentiator for the entire ecosystem. No other company’s business models will allow for this type of approach.

We’ll see bits and pieces implemented from Google and Samsung, but literally no other player in the industry has the logistical ability to approach this holistically like Apple has.
I think it will drive stronger sales this year because, if I'm not wrong, only the newest devices will let people use that circle with event horizon inputs, combined using AI. Apple made it fun or hilarious. People are going to want to combine all kinds of weird things.
 
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I’m more concerned that we are developing the infrastructure for a surveillance state that will be abused, just a matter of when.
Absolutely, but Apple made it very clear in their keynote that they will not compromise on user security with AI. I would be concerned with companies whose business model is built around seeing and using user data — Apple is not in this business, but many tech companies are.
 
Oh believe me, they’re definitely getting paid. The electric bills alone for training the next ChatGPT is going to run into the hundreds of millions of dollars. These efforts use more power than some (very small) nations on the planet.

Hence Apple’s laser focus on performance per watt 😉
Maybe it’s a wash? I’m not sure what happens on the non-profit side of OpenAI either. Why is OpenAI even offering ChatGPT 4o for free right now?
 
Maybe it’s a wash? I’m not sure what happens on the non-profit side of OpenAI either. Why is OpenAI even offering ChatGPT 4o for free right now?
For the same reasons Walmart used to have cheaper prices than everyone else.
 
It's been fun to watching Apple, Inc grow from an apple orchard to Apple Park. In 1983, we used to laugh at their "childish" computers and operating system. IBM PC-Dos was the operating system for important corporate work.
 
Oh I don't need any of this stuff personally. None of my devices will even run it (13 mini, iPad mini 5, 2015 13" MBP). BUT given I'm likely going to be diagnosed with ADHD sometime in the next year, the recalling of committments from wherever you made them (text, email, notes, calendar) is actually an example of a feature that WOULD make my life more manageable.

This is the dream for the world of ADHDers around the world, myself included. The promise of a virtual "admin assistant" that acts as a frontal lobe support would be a game changer for me that no amount of medication could replicate.
 
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This is the dream for the world of ADHDers around the world, myself included. The promise of a virtual "admin assistant" that acts as a frontal lobe support would be a game changer for me that no amount of medication could replicate.
Just remind me whether I’m mowing my aunts lawn, or changing my sister’s oil today. That alone would make my life much less stressful as calendar management in my personal life (I burn a ton of mental energy making sure nothing slips through the cracks professionally) is a massive example of executive dysfunction for me.
 
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