Apple's Yerba Buena Decoration Shows Stretched iOS Icons, Possibly Hinting at Taller iPhone 5

[Lancer]

Thats fantastic and very clever!

 

[macchiato2009]

Every keynote, year after year, Mac Rumours say the same old "possibly hints at... blah blah"
and each and every time after the keynote is finished you realise that it has zilch to do with anything.

so true

 

[meechy]

Can't wait till it's released so i can get rid of my Galaxy S3 which i was talked into buying by my wife.

 

[FreAk6767]

Sneaky Apple! now if only the iPhone 5 parts we've been looking at for months were just part of a massive prank Apple put out!!! That'd be cool!
Anyway, just did the other way around, grabbed the original icons, stretched, and motion blur 90°, looks pretty familiar indeed.

 

[isserley]

my take

I can see more than just three icons Image

hmm, so when everybody else can randomly utter nonsense, I dont want to feel left out

think of the icons being on a slot machine photographed with a long exposure.
from left to right:
1) itunes, agreed, on top merging into a green one (messages or phone)
2) GC, agreed (it is upside down, not sure why)
3) iTMS agreed, on top merging into a blue one (app store?)
4) blue on top; from e.g. stocks, red below (top from calendar app)
5) green on top (messages or phone) and safari below (very weird, the safari icon is neither right nor upside down, but mirrored having the red arrow point o the left)
6, 7 and 8) all agreed

cheers
i.

 

[Ironduke]

you fools.

This obviously means apple have broken warp speed with their new device which alters the space, time, quantum physics and silly new age art.

WE ARE DOOMED

 

[BrentT]

The colors are an homage to the original Apple rainbow logo. The stretch effect a foreshadow of the future taller screen. Past (Steve Jobs) and Present (iPhone 5, Steve's last project) together.

Apple loves to allude to upcoming products graphically. Even this yers's event for 9/12 shows a 12 that is casting a shadow of a 5.

 

[Veinticinco]

If you're standing right against the facade of the building and look up, I imagine the icons will look right. Maybe that's all Apple was really going for when they made the banner.

Is the right answer. It's a tromp l'oeil feature that I've seen used at congresses before with signage. Very cool but you literally need to be there to appreciate it.

 

[Chupa Chupa]

I see it, just don't get it. You can stretch out cookie dough to make 10 cookies or 100. It's still the same amount of dough, but the more you make the thinner the cookie. If the point of a 4" screen is to give uses actual additional space the banner portrays the opposite - like when you play a 4:3 movie on a 16:9 screen in stretch mode. (Typically, not seen as a good thing)

I think the banner represents something else -- less obvious than the obvious 4" phone we've already seen & know about.

The Stocks app on the iPhone could really do with an update and there is a bug in iOS 6 where if you ask Siri on the iPad to open Stocks... she does! Even if it is the iPhone App now, it may mean we will see a stocks app for the iPad with iOS 6!

Apple needs to just kill the stocks app...weather too. There are way too many better 3rd party apps of those types now so Apple's serve no purpose except to clutter out screens.

 

[Kissaragi]

Wow, amazing someone spotted that!

 

[DarkJello]

Shows the schedule of the keynote?
Music
Games
iTunes
Maps?
Phone?
Music
Games
Safari

 

[krisgreen65]

Sneaky Apple! now if only the iPhone 5 parts we've been looking at for months were just part of a massive prank Apple put out!!! That'd be cool!
Anyway, just did the other way around, grabbed the original icons, stretched, and motion blur 90°, looks pretty familiar indeed.

Awesome work!

I wonder, too, whether the number of icons is a nod to how many visible icons there'll be on the stretched screen? Eight as opposed to five? Would that be possible, given the rumoured spec of the screen?

Also, if the icons are horizontal, could this mean that Apple will finally be allowing a horizontal home screen in iOS6?

Just some thoughts anyway...

KG

 

[clukas]

really cool, cant wait for the event to start.

 

[Jimrod]

This is Apple taking the piss - they've made the banner over the 4" screen leaks and then they'll say "Hahaha, you think we'd just go and stretch the iPhone? Nah, here's the real 4.3" 3:2 ratio aluminium iPhone you gullible tools!"

 

[dlastmango]

Well, That's a ..... S T r e t C H

 

[Blorzoga]

Steve Jobs would never have allowed this.

 

[j.he3903]

2 Music icons = 2 new redesigned iPods (ie iPod nano and iPod touch)
1 Phone icon = 1 new redesigned iPhone (ie the iPhone 5)
2 Game Center icons = 2 new third party games will be showcased demonstrating the all new A6? chip
iTunes and App Store? (instead of stock) icons indicating redesigned stores for iOS6
Not sure about the Safari logo? Maybe a better web viewing experience with the larger screen?? New features?

 

[Soundguyrob]

iPhone Stretch! Not-simply- iPhone, not iPhone5. iPhone Stretch! What do I win?

 

[motulist]

I see it, just don't get it. You can stretch out cookie dough to make 10 cookies or 100. It's still the same amount of dough, but the more you make the thinner the cookie. If the point of a 4" screen is to give uses actual additional space the banner portrays the opposite - like when you play a 4:3 movie on a 16:9 screen in stretch mode. (Typically, not seen as a good thing)

You're being WAY too literal with this. It's a visual metaphor, not a graphical diagram that's intended to precisely outline anything in an exact way.

 

[TyM]

Apple needs to just kill the stocks app...weather too. There are way too many better 3rd party apps of those types now so Apple's serve no purpose except to clutter out screens.

Agreed, Stock Touch is amazing! But if they do keep it as a stock app in iOS 6, it would be better to make it more up-to-date... maybe even competitive...

 

[SgtPepper12]

Actually, this kind of bugs me:
Do you really find that simple design "very clever"?

You guys are seriously extremely easy to impress. I mean, I'm on a board about mac rumors, so expect a certain amount of fanboyism, but do you really look at the simplest design of all time and think "Boom. Apple did it again. Again."? I just can't believe this.

 

[darkslayer13]

Actually, this kind of bugs me:
Do you really find that simple design "very clever"?

You guys are seriously extremely easy to impress. I mean, I'm on a board about mac rumors, so expect a certain amount of fanboyism, but do you really look at the simplest design of all time and think "Boom. Apple did it again. Again."? I just can't believe this.

Yet, you took the time to post something about it. So objective complete apple.

 

[q64ceo]

I got this funny uncle who thinks Obama is the Antichrist. He proves it by a bunch of math.

Yes, that's how idiotic this "story" is

 

[Supermule]

I have been running the picture of the front facade through my algorithmic decoding program. After mixing the actual picture with the front cover picture of steve jobs book-wrap (of steve), and inverting the colours by an algorithm based on Steve Wozniacks birthsday I end up with this picture!

Of course, it could be due to pure randomness...

 

[sulpfiction]

Funny—I just assumed that these were stretched app icons from the start. Guess I should have said something earlier. It seemed fairly obvious to me, but I have a background in visual communication and design. I didn't think to pop it into PS, however. Nice find guys. Kind of funny how people still can't see it—even in the edited version.

It would be great if Apple brought out the new iPhone, but the UI was just stretched vertically so that everything, such as icons, are elongated. They could pretend like everything is normal and it's the best thing ever to give all of us (especially designers) heart attacks.

Yeah, sure u saw it. Wink:wink

And why would "designers" be especially shocked when seeing a broken, distorted display? I'm not a designer and I would be shocked as well.