If, out of every 10 million iPad's sold, just 0.001% are returned because of this one issue, then that's between 5 and 8.3 million dollars worth of inventory that Apple has to absorb. Multiply that by 10, which is where Apple would love their sales figures to be, and at some point this issue has to be addressed - either by tightening quality control or moving to a different display technology.
If they do nothing, it's a case of many thousands of people pissed off, and tens of millions of dollars lost.
That's true, but I'd have to believe that the cost for lowering the tolerances of what gets through versus returns due to those tolerances have been financially weighed out already. If not, and the situation perhaps went beyond expectation, then you may have a valid argument.
I still believe though that QC tolerances are not set to perfection. You are going to have a large amount of panels floating around with bleed.