If I take that picture and adjust it to where the 'black' screen is actually black it has about the same amount of bleed as my iPad 1 on which I never notice any bleed while watching movies in a dark room.
How about instead of these 'blueish' overexposed pictures how about a real application picture - a screen shot of Avatar being played at 30% brightness in a darkened room? is the bleed noticable around the edges in the black bars then?
Unless my job is 'finding blown pixels on computer monitors' I don't see the use of showing overexposed pictures totally black screens with the brightness at 100% - mine has edge bleed under those conditions but not under any conditions I actually use my iPad for.
Again, if you have bright bleed under normal usage conditions take it back - only have bleed when you are looking for it, that's just the nature of the beast.