It is absolutely NOT $200 and to defend Apple on this particular topic is rather hilarious. This is obviously money-grabbing for them that has been going on for a long time now, made worse (planned) by their now non-upgradeable MacBooks.IMO 8 GB is not a joke; Mac OS makes it work for undemanding usages. But I certainly agree it would be helpful if RAM upgrading cost less.
Apple's baked-on-chip UMA RAM is hella more complex than basic RAM would be, so we really do not know what it costs Apple to add RAM.